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Fishing Lures

BayCoast Hyper Tails
$3.29 - $6.19
The time-tested and most popular of all striper jig trailers, Hyper Tails are designed to get attention and catch fish. Hyper Tails have a grub-like body for easy and solid rigging. Their thin tail design has a "ridge" along both sides of its lateral line to support its length, and the tail's knife-blade-beveled edges make it extremely lively.
Leland Neon Trout Magnet 85 Piece Kit
$14.99
Perfect in almost every fishing condition. Kit comes with (10) of the following body colors: mealworm gold, bubble gum, opaque chartreuse, chartreuse/orange, green/black, pink & white. Also includes (5) gold, (5) black & (5) silver 1/64oz shad-dart heads.
Fishbites Yeh Monn!®
$4.39
There are no fish oils, tissues or extracts used in Yeh Monn!®. It's powered by the proven scent technology developed by Fishbites - the scent that melts in the water, not on your hands!® Each bag contains two 5/8" x 13" bait strips. Each bait strip cuts easily with scissors, so all you need to do us cut 'em, hook 'em and cast 'em! Yeh Monn!® features a fiber mesh that helps the bait survive numerous strikes, catches and re-casts. This product is 100% biodegradable.
Luhr Jensen Crippled Herring
$7.99 - $14.49
This bait-shaped metal jig has attracted the attention of all types of fish all over the country. For jigging, mooching, casting, or trolling.
Zoom G-Tail Worm
$6.09
The Zoom G-Tail Worm features a thick body and a wide tail, a throwback to the gator-tail design made popular in the 70s and 80s. The G-Tail's square body shape and wide tail offers a larger presentation, making it a great choice when going after big fish. The Zoom Bait G-Tail Worm is a good fit for either Texas rigs or Carolina rigs but can also be fished weightless to create a buzzing action on the surface. This modern take on the gator tail worm is a timeless throwback, perfect for river systems and any place that a little more tail action is desirable. Salt impregnated. Size = 6".
Storm Rattlin' Chug Bug®
$10.99
This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can't resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction.
Boone Unrigged Bird
$35.99 - $54.99
Constructed of urethane foam to prevent water absorption. A stainless steel-through-wire construction is used for added strength. The Boone? Bird should be attached to the snap swivel on your double line with the eye of the leader on the lure attached to the rear of the bird.
Betts Trim Gim?
$4.09 - $4.29
The bullet shaped long trim body with rubber legs creates plenty of wiggle. Cork body cemented on Mustad® hook. 1 per pack.
Fishbites Fish N' Strips
$8.19
100% biodegradable, tough as nails. Flesh-like feel.
VMC UV Neon Moon Eye Jig Kit
$10.99
This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider profile while adding realism. Assembled with a VMC® Premium high-carbon steel hook with top of the line black nickel finish. Kit contains 10 assorted UV colors.
Dreamweaver Spoons
$7.59 - $10.49
Dreamweaver spoons are designed and tested by professional fishermen to give the best possible action, and are the spoon of choice for anglers throughout the Great Lakes and ocean. Every spoon is hand-painted & assembled in the USA. Our finishes have been tried & tested for the last 15 years & are simply the toughest out there.
Bagley Spintail Minnow
$8.69
Bagley introduces the Bagley Spintail for 2015. A must have for any tackle box. This exciting new addition to the Bagley lineup is designed to swim with an amazing tail action, cast easily and allow for multi-purpose retrieves. Work it on top, or 2-3 feet down. You can also twitch and jerk it and then let it pause and rise head first - just like a real minnow - with propeller spinning. Amazing. The Bagley Spintail is available in two sizes (4 and 5) and in 15 fish catching colors. A truly versatile fishing tool.
Strike King Tour Grade Buzzbait
$10.99
The Strike King Tour Grade Buzzbaits features premium components, including exclusive Gamakatsu hooks designed to maximize your hookup ratio. The sculpted, quick-planing head and the single rotating blade ensure the bait tracks perfectly straight and creates the necessary lift and water commotion to attract attention. Additionally, Strike King's exclusive Magic Skirt provides more action than typical skirts. The Tour Grade Buzzbaits from Strike King provide you with the quality and performance pro anglers require, giving you that extra edge in the water.
Strike King KVD Perfect Plastics Caffeine Shad
$7.39
Features a unique bubble tail to give this topwater shad bait an action never seen before. Use it weightless and twitch it for an awesome topwater bite or fish it on a Carolina rig or jig head for that deep water bite. The new Caffeine shad contains the worlds best blend of soft plastic ingredients. This allows the use of large amounts of salt yet keeps the bait soft, pliable & fishable. The Coffee scent just adds to the appeal as it masks human scents and oils and causes added bites and longer hold times which increase your hook-up chances.
Northland Gum-Drop Floater
$4.29 - $4.49
Constructed from foam and features a sleek elongated body, Mustad® Needle-Point hook and pliable rubber paint in all the hot attractor colors.
Z-Man ChatterBait® Flashback® Mini
$3.29
Combining a holographic soft plastic minnow body with a downsized version of Z-Man's exclusive ChatterBait creates a unique bait that is deadly on panfish, trout, crappie, bass, and more! On the retrieve, these baits feature an exaggerated side-to-side motion and distinctive vibration that gamefish just can't resist. And when you combine that action with a multi-hue holographic flash, you've got a fish-catching combination that knows no equal! Each package contains one rigged minnow body and one unrigged body
Zoom 4
$4.49
This modern take on the original ring worm can be pitched into holes in the grass or around laydowns to tempt even the wariest bass. The four-inch Dead Ringer is a masterful take on the original ring worm, with segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for bass to resist. Salt Impregnated.
Reaction Twerk
$5.89
Another great expansion in Reaction Innovations' line-up of soft plastics, the Reaction Innovations Twerk delivers big action made for tempting big fish. Designed with two pronounced ribbed claws, the Reaction Innovations Twerk delivers a strong flapping action that moves tons of water and excels on a jig trailer. Available in a number of big bass-catching colors, the Reaction Innovations Twerk will make an excellent and trusted addition to any angler's soft plastic arsenal.
B-Fish-N AuthentX Moxie Curltail Swimbait
$4.89 - $5.39
We created a soft plastic bait like no other on the market. If has a thin profile, yet a beefy belly and a longer tail that will "thump" so loud the fish have to check it out.
Double OO Flu Flu®
$3.29 - $19.08
Flu Flu Jigs are the finest quality hand-tied feathered lures available. With an open eye for hassle-free rigging, Flu Flus are made with gold-plated aberdeen razor sharp hooks.
Mepps Black Fury®
$4.49 - $10.99
Because its blade rotates closer to its body than the French blade on the classic Aglia®, the Black Fury® will run at mid-depths. Plain and dressed Black Fury® features a razor sharp gold-plated treble hook. Dressed version features either natural bucktail or squirrel tail.
Wahoo Buzz Baits
$15.54 - $16.74
The horizontal head slipstreams easily through the water as the two-tone chip-resistant paint and eyes look like something sweet to eat. The aluminum blade gurgles and vibrates, and the silicone metal flake skirt creates sparkle and action. The premium nickel laser-sharp hook guarantees penetration.
Bass Assassin Lit'L Trapper
$5.69
4-1/2". 12 pack. Ideal for saltwater use.
Blue Water Candy Cobia/Striper Grinning Jigs
$9.29 - $16.49
Beautifully painted Grinning Gus heads with extra strong 8/0 Mustad Duratin saltwater hooks. No more straightend hooks to worry about when fighting large Cobias and Stripers. Hand crafted in the USA using the finest nylon fibers and mylars.
DOA Hot Heads
$3.69
The Hot Head offers an eye and color contrast to our C.A.L. series offering that extra detail predators are looking for.
Strike King George Cochran Quad Shad Spinnerbait
$10.99
The Strike King George Cochran Quad Shad is a spinnerbait unlike any other. Four blades provide maximum flash, imitating an irresistible school of minnows. Toss this bait into heavy cover and watch the territorial bass prepare for an ambush. As Bass Pro George Cochran puts it, `It will outfish any other spinnerbait in certain conditions. For a totally new fishing experience, tie one on and hang on!`
Billy Baits Rigged Turbo Whistler
$18.99
Creates multiple jets for unbelievable action. The lure head weighs about 2 oz. but stays down due to the cupped head design. The mylar under skirt is topped with a 4 inch rubber skirt. Works great with or without bait. Pull at 7-9 knots. Great for Dolphin, Wahoo, Tuna and small billfish.
Panther Martin Salmon Stlhead Uv Spinner
$6.29 - $8.29
New Series Designed Specifically For Salmon & Steelhead Anglers. Also Great For Pike & Muskie. Larger in SIZE and more VIBRANT in color, our New FishSeeUV? Salmon and Steelhead spinners not only have a premium UV painted finish to maximize visibility, they also feature the traditionally unmatched powerful sonic vibrations of Panther Martin Spinners. The loud sonic vibrations of Panther Martin Spinners will make their presence heard in water and will send salmon and steelhead in to a feeding frenzy. New FishSeeUV? lures are outfitted with a true to life salmon egg bead, easy to replace split ring hook attachment system and a super sharp Eagle Claw hook. Fish studies report that salmon, steelhead and other species of fish use the UV spectrum to recognize baitfish and other natural prey. The UV and fluorescent glow lures work well at all depths. They stand out strongly against background spacelight of any color. UV fluorescent shades of red, orange, and green are highly attractive to salmon and steelhead The UV Red White is great for mature king salmon. Experienced anglers will recommend using UV Red Tiger and UV Pink Tiger spinners in shallow waters for sockeye or pink salmon.
Yamamoto 5
$7.59
Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall when fished weightless or wacky style. It's not magic, but it's pretty darn close. (10 pack)
Stanley Top Toad
$7.19 - $9.09
Built with durable PVC plastic, the Stanley Top Toad is one hollow body amphibian that fish cannot wait to gobble up. Come equipped with patented kicking legs, lively feet and 3D eyes.
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