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Fishing Lures

BayCoast Hyper Tails
$3.29 - $6.19
The time-tested and most popular of all striper jig trailers, Hyper Tails are designed to get attention and catch fish. Hyper Tails have a grub-like body for easy and solid rigging. Their thin tail design has a "ridge" along both sides of its lateral line to support its length, and the tail's knife-blade-beveled edges make it extremely lively.
Fishbites Yeh Monn!®
$4.39
There are no fish oils, tissues or extracts used in Yeh Monn!®. It's powered by the proven scent technology developed by Fishbites - the scent that melts in the water, not on your hands!® Each bag contains two 5/8" x 13" bait strips. Each bait strip cuts easily with scissors, so all you need to do us cut 'em, hook 'em and cast 'em! Yeh Monn!® features a fiber mesh that helps the bait survive numerous strikes, catches and re-casts. This product is 100% biodegradable.
Luhr Jensen Crippled Herring
$7.99 - $14.49
This bait-shaped metal jig has attracted the attention of all types of fish all over the country. For jigging, mooching, casting, or trolling.
Boone Unrigged Bird
$35.99 - $54.99
Constructed of urethane foam to prevent water absorption. A stainless steel-through-wire construction is used for added strength. The Boone? Bird should be attached to the snap swivel on your double line with the eye of the leader on the lure attached to the rear of the bird.
Zoom G-Tail Worm
$6.09
The Zoom G-Tail Worm features a thick body and a wide tail, a throwback to the gator-tail design made popular in the 70s and 80s. The G-Tail's square body shape and wide tail offers a larger presentation, making it a great choice when going after big fish. The Zoom Bait G-Tail Worm is a good fit for either Texas rigs or Carolina rigs but can also be fished weightless to create a buzzing action on the surface. This modern take on the gator tail worm is a timeless throwback, perfect for river systems and any place that a little more tail action is desirable. Salt impregnated. Size = 6".
Storm Rattlin' Chug Bug®
$10.99
This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can't resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction.
Betts Trim Gim?
$4.09 - $4.29
The bullet shaped long trim body with rubber legs creates plenty of wiggle. Cork body cemented on Mustad® hook. 1 per pack.
Leland Neon Trout Magnet 85 Piece Kit
$14.99
Perfect in almost every fishing condition. Kit comes with (10) of the following body colors: mealworm gold, bubble gum, opaque chartreuse, chartreuse/orange, green/black, pink & white. Also includes (5) gold, (5) black & (5) silver 1/64oz shad-dart heads.
Fishbites Fish N' Strips
$8.19
100% biodegradable, tough as nails. Flesh-like feel.
Strike King Tour Grade Buzzbait
$10.99
The Strike King Tour Grade Buzzbaits features premium components, including exclusive Gamakatsu hooks designed to maximize your hookup ratio. The sculpted, quick-planing head and the single rotating blade ensure the bait tracks perfectly straight and creates the necessary lift and water commotion to attract attention. Additionally, Strike King's exclusive Magic Skirt provides more action than typical skirts. The Tour Grade Buzzbaits from Strike King provide you with the quality and performance pro anglers require, giving you that extra edge in the water.
Reaction Twerk
$5.89
Another great expansion in Reaction Innovations' line-up of soft plastics, the Reaction Innovations Twerk delivers big action made for tempting big fish. Designed with two pronounced ribbed claws, the Reaction Innovations Twerk delivers a strong flapping action that moves tons of water and excels on a jig trailer. Available in a number of big bass-catching colors, the Reaction Innovations Twerk will make an excellent and trusted addition to any angler's soft plastic arsenal.
Wahoo Buzz Baits
$15.54 - $16.74
The horizontal head slipstreams easily through the water as the two-tone chip-resistant paint and eyes look like something sweet to eat. The aluminum blade gurgles and vibrates, and the silicone metal flake skirt creates sparkle and action. The premium nickel laser-sharp hook guarantees penetration.
Bass Assassin Lit'L Trapper
$5.69
4-1/2". 12 pack. Ideal for saltwater use.
Blue Water Candy Cobia/Striper Grinning Jigs
$9.29 - $16.49
Beautifully painted Grinning Gus heads with extra strong 8/0 Mustad Duratin saltwater hooks. No more straightend hooks to worry about when fighting large Cobias and Stripers. Hand crafted in the USA using the finest nylon fibers and mylars.
DOA Hot Heads
$3.69
The Hot Head offers an eye and color contrast to our C.A.L. series offering that extra detail predators are looking for.
Billy Baits Rigged Turbo Whistler
$18.99
Creates multiple jets for unbelievable action. The lure head weighs about 2 oz. but stays down due to the cupped head design. The mylar under skirt is topped with a 4 inch rubber skirt. Works great with or without bait. Pull at 7-9 knots. Great for Dolphin, Wahoo, Tuna and small billfish.
Panther Martin Salmon Stlhead Uv Spinner
$6.29 - $8.29
New Series Designed Specifically For Salmon & Steelhead Anglers. Also Great For Pike & Muskie. Larger in SIZE and more VIBRANT in color, our New FishSeeUV? Salmon and Steelhead spinners not only have a premium UV painted finish to maximize visibility, they also feature the traditionally unmatched powerful sonic vibrations of Panther Martin Spinners. The loud sonic vibrations of Panther Martin Spinners will make their presence heard in water and will send salmon and steelhead in to a feeding frenzy. New FishSeeUV? lures are outfitted with a true to life salmon egg bead, easy to replace split ring hook attachment system and a super sharp Eagle Claw hook. Fish studies report that salmon, steelhead and other species of fish use the UV spectrum to recognize baitfish and other natural prey. The UV and fluorescent glow lures work well at all depths. They stand out strongly against background spacelight of any color. UV fluorescent shades of red, orange, and green are highly attractive to salmon and steelhead The UV Red White is great for mature king salmon. Experienced anglers will recommend using UV Red Tiger and UV Pink Tiger spinners in shallow waters for sockeye or pink salmon.
Stanley Top Toad
$7.19 - $9.09
Built with durable PVC plastic, the Stanley Top Toad is one hollow body amphibian that fish cannot wait to gobble up. Come equipped with patented kicking legs, lively feet and 3D eyes.
Stanley Baby Ribbit
$6.39
Leaves a smaller footprint on the water with a smaller and tighter vibration. It has more of the buzz than a plop-plop like the larger Ribbit. Many times less is more when a bite is slow.
Billfisher Tuna Tail Skirts
$2.69 - $12.99
BillFisher 6" Tuna Tail Double skirts work well for dressing up Ballyhoo rigs, mullet or any offshore lure that needs additional color. Sixteen colors are available in 2 PACK or 10 PACK. All are PACKaged with a peg hole header card and BillFisher logo.
Reaction Little Dipper
$4.79
The Little dipper is the kid brother to the skinny dipper. At three and a half inches in length, this bait is an excellent choice when a finesse approach is a must. The little dipper can be fished in the same fashion as the skinny dipper, but will excel behind a fish head spinner such as a Sworming hornet. Other applications where the Little Dipper excels are drop shotting and behind a jighead. Any way you fish the Little Dipper it will produce.
Reaction Trixie Shark
$4.89
The Trixie Shark is similar to the Trixie Shad, but this soft plastic bait has two tails that really kick up the water when they are cranked in. Great for flipping with a Texas rig or for Carolina rigging.
Reaction Flirt 4.95
$4.69
Finesse fishing will never be the same. The Flirt's patent pending tail design gives a unique action that taunts fish into striking. The flat belly on the forewarn third of the Flirt also gives the glide of a hand pour, for those who like dart heading.
Reaction Kinky Beaver
$4.69
Reaction Innovations has done it again with the introduction of the new Kinky Beaver. Building upon the successful design of the original Sweet Beaver, one of the winningest and most popular flipping baits ever made, the Kinky Beaver features the same ribbed body and tear drop appendages. But that's where the similarities end. The Kinky Beaver also comes equipped with two large profile flappers with thick wedges protruding from their outer edges, which combined with two long antennae extending out between them, creates a whole new level of fish attracting action. The thick wedges on the claws help them catch water on the fall and kick wildly, while also slowing the bait's rate of fall slightly - for more time in the strike zone.
Sea Striker Spec Rigs
$34.68 - $37.08
Two tandem tied jigs with straight nylon hair and chrome plated hook. Tip the hooks with shrimp or preferred bait for added attraction. An excellent rig for Trout, Shad, Redfish, Flounder and other game fish.
Otter STY Straight Thin Tails 4
$9.99
Straight Thin 4 1/4" Yellow 10/Jar
Manns Magnum Stretch 40+
$64.99
A lure designed with a larger size and more depth than the Magnum Stretch 30+ but with all the toughness of the Giganticus G50+. Has a patented lip feature that guarantees true running at high speed, 2 Mustad double hooks and a lip to tail through-wire. Can be trolled at depths over 40 feet. 14".
C&H Wahoo Whacker Feather
$34.99
This lure is deadly on Tuna, Dolphin, Wahoo and all types of billfish. The Wahoo feather was tested for over two years and earned its place in the C&H line of big game lures. The feather can be used plain or combination with dead bait like select size ballyhoo. The lure works great at eight to nine knots.
Booyah Boo Jigs
$3.59
This jig features a flat bottom 18° rise, Mustad® Ultra Point? premium blk nickel hook, heavy weed guard, 2 magnum rattles and a full body 50-strand Bio-Flex® silicone skirt.
Strike King Tour Grade Swim Jig
$5.79
The Strike King Tour Grade Swim Jig is a swimming style jig intended to be used for bass fishing applications. The Tour Grade Swim Jig from Strike King is a jig that possesses the desired features for the swim jig technique. The Strike King Tour Grade Swim Jig was designed with input from professional bass anglers who demand the highest quality components and color patterns that match the forage fish they intend to replicate. The Tour Grade Swim Jig possesses a thinner head than traditional jigs, resulting in an agile lure that displays a slower sink rate and increased weedlessness. The Swim Jig is is designed with a sharp medium wire hook for ease of hook sets that efficiently penetrate the fish's jaw. The light weedguard keeps the jig clean of vegetation yet doesn't interfere with the hook point. Additional features include a small keeper for the plastic trailer and oversized eyes that finish the bait's appearance off nicely.
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