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Fishing Lures

Boone Unrigged Bird
$35.99 - $54.99
Constructed of urethane foam to prevent water absorption. A stainless steel-through-wire construction is used for added strength. The Boone? Bird should be attached to the snap swivel on your double line with the eye of the leader on the lure attached to the rear of the bird.
Luhr Jensen Crippled Herring
$7.99 - $14.49
This bait-shaped metal jig has attracted the attention of all types of fish all over the country. For jigging, mooching, casting, or trolling.
Bagley Bang-O-Lure Spin Tail
$13.49
Made of balsa wood with a tail spinner blade that spits & sputters, an ideal imitation of a bait fish for fresh and saltwater.
Storm Rattlin' Chug Bug®
$10.99
This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can't resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction.
Heddon Chug'N Spook
$8.69
Now anglers can add another version of this fish-producing lure - the Chug'n Spook - that will spit tremendous amounts of water while producing the classic side-to-side sashay that drives fish wild. The Chug'n Spook features an open, cupped mouth that spits loads of water and creates enormous surface action. Despite the addition of the spitting mouth, the Chug'n Spook still walks-the-dog with ease, creating that hypnotizing action that predator fish can't resist.
Leland Neon Trout Magnet 85 Piece Kit
$14.99
Perfect in almost every fishing condition. Kit comes with (10) of the following body colors: mealworm gold, bubble gum, opaque chartreuse, chartreuse/orange, green/black, pink & white. Also includes (5) gold, (5) black & (5) silver 1/64oz shad-dart heads.
Berkley Gulp!® Floating Salmon Eggs
$7.09
Outperforms natural salmon eggs. Potent scent disperses to attract sensitive-smelling trout and salmon. Durable and long lasting. Stays on the hook longer.
BayCoast Hyper Tails
$3.29 - $6.19
The time-tested and most popular of all striper jig trailers, Hyper Tails are designed to get attention and catch fish. Hyper Tails have a grub-like body for easy and solid rigging. Their thin tail design has a "ridge" along both sides of its lateral line to support its length, and the tail's knife-blade-beveled edges make it extremely lively.
Johnson Silver Minnow® Weedless Spoon
$4.99 - $6.19
The weedless wonder that will come up clean and weed-free every time. Patented 35 degree wobble. Rocks back and forth, but won't roll and twist line. Plated with pure silver or 24K GOLD for a brighter flash.
Betts Trim Gim?
$4.09 - $4.29
The bullet shaped long trim body with rubber legs creates plenty of wiggle. Cork body cemented on Mustad® hook. 1 per pack.
Fishbites Yeh Monn!®
$4.39
There are no fish oils, tissues or extracts used in Yeh Monn!®. It's powered by the proven scent technology developed by Fishbites - the scent that melts in the water, not on your hands!® Each bag contains two 5/8" x 13" bait strips. Each bait strip cuts easily with scissors, so all you need to do us cut 'em, hook 'em and cast 'em! Yeh Monn!® features a fiber mesh that helps the bait survive numerous strikes, catches and re-casts. This product is 100% biodegradable.
Zoom G-Tail Worm
$6.09
The Zoom G-Tail Worm features a thick body and a wide tail, a throwback to the gator-tail design made popular in the 70s and 80s. The G-Tail's square body shape and wide tail offers a larger presentation, making it a great choice when going after big fish. The Zoom Bait G-Tail Worm is a good fit for either Texas rigs or Carolina rigs but can also be fished weightless to create a buzzing action on the surface. This modern take on the gator tail worm is a timeless throwback, perfect for river systems and any place that a little more tail action is desirable. Salt impregnated. Size = 6".
Fishbites Fish N' Strips
$8.19
100% biodegradable, tough as nails. Flesh-like feel.
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$11.49
The Salmo Bullhead has long been considered one of the best sculpin imitation lures available on the market. The perfect composition of form and content shape, color and unbelievable action through the water make the Bullhead irresistible. Originally developed to entice trophy Brown Trout, anglers have discovered the Bullhead is equally effective on many predatory species in both rivers and lakes. Created using Salmo's proprietary High Density Space Aged Foam (HDSF), the Salmo Bullhead is as tough a lure as you will find. Every Salmo Bullhead is hand crafted and painted in Poland, then tank tested and hand tuned to ensure they swim perfectly, right out of the box. 2-1/4" in length, 15/16oz weight.
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$4.49
The ever-popular Bobby Lane design has been taken to the next level. Features bigger ribs and a wider body for maximum water disturbance. Thinner body design results in flawless hook- ups.
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$5.59
Do nothing style of bait has very limited action for slow finesse applications. Moves water easier with back ribs. Carolina rigging specialist, but can be used on darter heads, Texas rig or great on a drop shot.
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$5.39
Compact bulky creature profile. Small legs move with little to no angler inputs. Large legs add weight for longer pitches.
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$4.89 - $5.39
Longtime favorite bait now even better! Longer legs for improved swimming action. Rig as Texas rig, jig trailer or Carolina rig.
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$3.59 - $5.59
A classic is now improved for high action even at the slowest speeds. Great for Carolina rigs and bed fishing.
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$7.79
Offering a tempting surface waking action at any speed, the Berkley® WakeBull combines the popular Squarebull body with a shallow pitched bill and tail wagging action. It's bill and well-balanced design not only allows it to deflect off surrounding cover but also allows it to be fished at higher speeds without blowouts. WakeBull's sound resonance chamber amplifies the knocking sound with each wag of the tail that entices the curiosity of surrounding fish.
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$8.89
Ideal for finesse top water presentations, the Berkley® Drift Walker features a slim hydrodynamic profile and a long walking stride for those slick calm days. The tail weighted design provides long casts while the subtle clicking sound draws fish in from a distance. Complete with three sharp Fusion19? hooks, the Berkley® Drift Walker will stick even the slightest top water strikes.
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$10.99
This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled.
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$13.99
The subtle, relaxed side-to-side action of the X-Rap® Twitchin' Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin' Mullet into pockets where big fish love to ambush their prey.
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$4.99
So what makes the Big Bite Baits Wacky Stick so special? It's the first stick bait to mold an O-ring into the plastic. No more O-ring tools or packs of O-rings to wrestle with, all you have to do is take your favorite wacky hook and slide it through the exposed portion of the molded-in O-ring. The Big Bite Baits Wacky Stick offers the same great wacky rig action of a traditional wacky rigged stick bait with none of the hassle. Available in a range of proven colors, the Big Bite Baits Wacky Stick can also be rigged in all the same ways you would a normal stick bait.
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$7.89
Magnum brother to the popular Hit Worm. Ribs provide more surface area for PowerBait MaxScent flavor & scent. Shaky head, jerk worm, Texas rig are all good options. The all-new material releases a super-charged scent field attracting fish in a way never before seen.
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$7.89
A classic lizard design and optimized for MaxScent material. Impregnated with PowerBait MaxScent for slow moving applications. The all-new material releases a super-charged scent field attracting fish in a way never before seen.
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$4.29 - $5.39
The ever-popular pro design has been taken to the next level. Uniquely designed tail for improved action. Ideal for jig heads, Carolina rigs, and wacky worming.
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$3.29
Precisely shaped to generate lift in a hurry, the Yum Tip Toad gets up on plane quickly, so you get the most out of every turn of the reel handle. Along the back, the Yum Tip Toad is molded with hook bend placement notches that ensure proper rigging with 4/0 and 5/0 frog hooks. Offered in a range of pro-selected color patterns, the Yum Tip Toad is sure to be a mainstay among topwater anglers.
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$28.99
A medium running crankbait with a soft-plastic, live-action tail. It begins with the famous Believer? design that incorporates the following features: - a square nose that protects the hooks from hanging in heavy cover and pushes weeds out of the way - a high buoyancy body that creates lift and a super wide wobble when moved through the water - a backup action when paused that lifts the hooks and lure away from trouble - two eyes for selecting shallow or deep diving on the same body - rattles for creating nose that attract fish..and adds a soft plastic tail that is sized perfectly for the bait. The resulting lure is a killer trolling bait, casting bait, surface bait or twitch bait.
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$4.49
The ever-popular Bobby Lane design has been taken to the next level. Body and tail design creates an irresistible wiggle. Very versatile swimbait: weighted EWG, Florida rig, offset wide gap hook, or jighead.
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$8.89
Create a top water commotion they can't resist with the Berkley® Spin Rocket. The Spin Rocket's slender hydrodynamic profile is an excellent minnow imitator that glides across the surface. It's clear plastic props feature a cupped design with an enhanced surface area that can spin at slower speeds with maximum spray. Twitch it, rip it, or simply reel it across the surface for irresistible spraying action.
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$4.99
Poured with a super high salt content, the Big Bite Baits Soft Super Salt Trick Stick produces an aggressive wobbling action on the fall and its super soft texture makes it feel extremely natural to the fish when they bite, making them hold on longer. Perfect for a wide range of application, the Big Bite Baits Soft Super Salt Trick Stick is absolutely deadly when rigged weightless on a wacky or offset worm hook, but it is also highly effective on a Texas-rig, Carolina-rig, or a shaky head
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$12.99
Just like a spooked baitfish fleeing for its life in the top of the water column, the Scatter Rap® Shad Deep brings Scatter Rap action to the 9-12 foot depth range. Balsa Body with Scatter Lip Wire Through Construction. Evasive, Erratic, Floating, Silent Action. Classic Shad Rap Profile. Quick Diving. Non-Rattling. High buoyancy. Premium Black Nickel VMC® Hooks.
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$4.89
Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad®. Each bait is individually tank tested and sure to perform right out of the package whether you troll it, cast it, or stop and go retrieve.
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$7.49 - $7.99
Soft trailer chases the main body & blade, imitating a hungry, distracted bait fish, creating intense flash & attraction. Patented 2 part bell and gear made of machined brass emits low-frequency sound vibrations while virtually eliminating line twist.
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$4.59
Like its bigger brother, the Slammer, the X Zone Pan Slammer is a bait that is irresistible. Rig this bait on a small jig head for the best presentation.
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$4.59
The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any conditions or locations. Rig with an internal tube jig head for dragging or snap jigging over deep structure or use a light tube jig head with the X-Tube for bed fishing. Texas Rig the X Tube lure for skipping under docks, punching mats or flipping around grass edges.
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$6.39 - $6.79
The Gene Larew® Biffle HardHead® Jighead offers the benefits of a football head plus the added action of a worm-hook that moves freely with the bait! Tommy Biffle used this head to win the BASS Elite Series ''Sooner Run'' event.
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$6.49
The Punisher Punch Craw has a durable, soft, super fine salt-impregnated body, with a unique ribbed thick body and 3 rows of forward facing appendages followed by claws that offer a realistic texture that Bass Hold On To! This specialized design and formula allows the bait to slip cleanly in and out of the cover with ease. The compact profile and design of the X Zone Punisher Punch Craw makes it perfect for flipping, pitching, punching matted vegetation, pads, tules, cane and wood.
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$5.19
The X Zone Grub is a classic grub fishing lure design. A soft and salty lure for the perfect grub presentation.
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$4.59
Classic shape. Classic colors. The X Zone 2" Swirl Tail Grub is a classic bait. This classic design will be a staple in your tackle box.
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$4.59
The X Zone 2" Stinger is a dynamic bait that flat out catches fish. This bait is a must have for your tackle box.
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$5.19
This soft, floating, ribbed, Ned Rig bait is the perfect for the technique that continues to sweep the nation. It is also very effective on Wacky Rigs, Drop shot, Shakey Head and Carolina Rigs. The belly of the Ned Zone is unique as it comes with an alignment line so you can rig the Ned Zone perfect every time! It has a unique tail design that creates subtle action making fish to strike! The Ned Zone is made with our exclusive X Zone Infused scent formula making fish hold on longer and increase hook-up ratios and is available in 14 proven fish catching colours
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$4.59
The X Zone 1" Baller is the perfect small bait for those finesse and subtle situations.
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$15.49
The 4.5 Vudu Mullet is the perfect imitation of a small finger mullet. Great for trout, reds, snook, and other inland species. Rigged with a VMC Saltwater 2.0 hook and has an internal 1/2 oz weight for great casting distance. The Vudu Mullet is a medium sink lure and best with a medium retrieve. A stop n go retrieve is very effective. Crank a few times then let it fall for a second, then crank it again. Can be burned along the surface also.
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$4.19
Although bulked up and shaped especially for skipping under docks, this large profile bait with twin kicker tails brings a new level of performance to all crappie techniques. 2-1/2". 12 pack.
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$10.49
Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action.
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$8.89
Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk the dog action that has been proven on the water. Topped off with Fusion19? hooks, Berkley® J-Walkers are sure to impress anglers of all skill levels.
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$7.59
Molded with a lifelike body and a large paddle tail, the Big Bite Baits B5 Line Thru Swimbait produces an exaggerated side-to-side body roll and a wide tail swinging action that triggers a predatory response from bass to strike. The Big Bite Baits B5 Line Thru Swimbait also features a line-thru weighting system that allows the bait to slide up the line once the fish is hooked, which reduces any leverage the fish has to throw the bait and get free. Finished with 3D eyes and 3D gill plates.
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$12.49
The Salmo Fury Pop is an evolution in top water fishing. By adding a lifelike flocking to the surface of the lure, this textured material provides greater surface friction, helping keep the lure in place after each pop so the lure can be stalled while still displacing and moving water. This revolutionary finish also provides a more realistic feel and is designed and balanced for extreme versatility. The Salmo Fury Pop can be worked like a traditional popper or walk the dog retrieve, handling a wide range of speeds and cadences.
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$4.49 - $5.59
Big fat brother to the Bottom Hopper. Big profile for big bass. Great on shaky head, Texas rig, jigworm or weightless.
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$3.99
Classic jig trailer. Extra bumps add texture and more surface area for more PowerBait flavor.
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$4.49
The ever-popular Skeet Reese design has been taken to the next level. Designed to mimic both bait fish and crawfish. The unique swimming action makes this bait irresistible. Awesome flippin' bait.
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$5.59
Magnum size brother to the 5 Shaky Snake. Tail design adds fluid-like motion to tail on light twitches. Beefed up head for proper in big rigs
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$5.09
Large distinct profile worm great for burning. Durable and long lasting. PowerBait flavor to tip the scales to our advantage.
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$4.59
The X Zone 2" Super Shad replicates bait fish and resembles the perfect meal for Crappie, Blue Gill and Perch. Fish love them and so will you.
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