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Fishing Lures

BayCoast Hyper Tails
$3.29 - $6.19
The time-tested and most popular of all striper jig trailers, Hyper Tails are designed to get attention and catch fish. Hyper Tails have a grub-like body for easy and solid rigging. Their thin tail design has a "ridge" along both sides of its lateral line to support its length, and the tail's knife-blade-beveled edges make it extremely lively.
Leland Neon Trout Magnet 85 Piece Kit
$14.99
Perfect in almost every fishing condition. Kit comes with (10) of the following body colors: mealworm gold, bubble gum, opaque chartreuse, chartreuse/orange, green/black, pink & white. Also includes (5) gold, (5) black & (5) silver 1/64oz shad-dart heads.
Fishbites Yeh Monn!®
$4.39
There are no fish oils, tissues or extracts used in Yeh Monn!®. It's powered by the proven scent technology developed by Fishbites - the scent that melts in the water, not on your hands!® Each bag contains two 5/8" x 13" bait strips. Each bait strip cuts easily with scissors, so all you need to do us cut 'em, hook 'em and cast 'em! Yeh Monn!® features a fiber mesh that helps the bait survive numerous strikes, catches and re-casts. This product is 100% biodegradable.
Luhr Jensen Crippled Herring
$7.99 - $14.49
This bait-shaped metal jig has attracted the attention of all types of fish all over the country. For jigging, mooching, casting, or trolling.
Zoom G-Tail Worm
$6.09
The Zoom G-Tail Worm features a thick body and a wide tail, a throwback to the gator-tail design made popular in the 70s and 80s. The G-Tail's square body shape and wide tail offers a larger presentation, making it a great choice when going after big fish. The Zoom Bait G-Tail Worm is a good fit for either Texas rigs or Carolina rigs but can also be fished weightless to create a buzzing action on the surface. This modern take on the gator tail worm is a timeless throwback, perfect for river systems and any place that a little more tail action is desirable. Salt impregnated. Size = 6".
Storm Rattlin' Chug Bug®
$10.99
This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can't resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction.
Boone Unrigged Bird
$35.99 - $54.99
Constructed of urethane foam to prevent water absorption. A stainless steel-through-wire construction is used for added strength. The Boone? Bird should be attached to the snap swivel on your double line with the eye of the leader on the lure attached to the rear of the bird.
Betts Trim Gim?
$4.09 - $4.29
The bullet shaped long trim body with rubber legs creates plenty of wiggle. Cork body cemented on Mustad® hook. 1 per pack.
Fishbites Fish N' Strips
$8.19
100% biodegradable, tough as nails. Flesh-like feel.
VMC UV Neon Moon Eye Jig Kit
$10.99
This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider profile while adding realism. Assembled with a VMC® Premium high-carbon steel hook with top of the line black nickel finish. Kit contains 10 assorted UV colors.
Dreamweaver Spoons
$7.59 - $10.49
Dreamweaver spoons are designed and tested by professional fishermen to give the best possible action, and are the spoon of choice for anglers throughout the Great Lakes and ocean. Every spoon is hand-painted & assembled in the USA. Our finishes have been tried & tested for the last 15 years & are simply the toughest out there.
Bagley Spintail Minnow
$8.69
Bagley introduces the Bagley Spintail for 2015. A must have for any tackle box. This exciting new addition to the Bagley lineup is designed to swim with an amazing tail action, cast easily and allow for multi-purpose retrieves. Work it on top, or 2-3 feet down. You can also twitch and jerk it and then let it pause and rise head first - just like a real minnow - with propeller spinning. Amazing. The Bagley Spintail is available in two sizes (4 and 5) and in 15 fish catching colors. A truly versatile fishing tool.
Strike King Tour Grade Buzzbait
$10.99
The Strike King Tour Grade Buzzbaits features premium components, including exclusive Gamakatsu hooks designed to maximize your hookup ratio. The sculpted, quick-planing head and the single rotating blade ensure the bait tracks perfectly straight and creates the necessary lift and water commotion to attract attention. Additionally, Strike King's exclusive Magic Skirt provides more action than typical skirts. The Tour Grade Buzzbaits from Strike King provide you with the quality and performance pro anglers require, giving you that extra edge in the water.
Strike King KVD Perfect Plastics Caffeine Shad
$7.39
Features a unique bubble tail to give this topwater shad bait an action never seen before. Use it weightless and twitch it for an awesome topwater bite or fish it on a Carolina rig or jig head for that deep water bite. The new Caffeine shad contains the worlds best blend of soft plastic ingredients. This allows the use of large amounts of salt yet keeps the bait soft, pliable & fishable. The Coffee scent just adds to the appeal as it masks human scents and oils and causes added bites and longer hold times which increase your hook-up chances.
Northland Gum-Drop Floater
$4.29 - $4.49
Constructed from foam and features a sleek elongated body, Mustad® Needle-Point hook and pliable rubber paint in all the hot attractor colors.
Z-Man ChatterBait® Flashback® Mini
$3.29
Combining a holographic soft plastic minnow body with a downsized version of Z-Man's exclusive ChatterBait creates a unique bait that is deadly on panfish, trout, crappie, bass, and more! On the retrieve, these baits feature an exaggerated side-to-side motion and distinctive vibration that gamefish just can't resist. And when you combine that action with a multi-hue holographic flash, you've got a fish-catching combination that knows no equal! Each package contains one rigged minnow body and one unrigged body
Zoom 4
$4.49
This modern take on the original ring worm can be pitched into holes in the grass or around laydowns to tempt even the wariest bass. The four-inch Dead Ringer is a masterful take on the original ring worm, with segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for bass to resist. Salt Impregnated.
Reaction Twerk
$5.89
Another great expansion in Reaction Innovations' line-up of soft plastics, the Reaction Innovations Twerk delivers big action made for tempting big fish. Designed with two pronounced ribbed claws, the Reaction Innovations Twerk delivers a strong flapping action that moves tons of water and excels on a jig trailer. Available in a number of big bass-catching colors, the Reaction Innovations Twerk will make an excellent and trusted addition to any angler's soft plastic arsenal.
B-Fish-N AuthentX Moxie Curltail Swimbait
$4.89 - $5.39
We created a soft plastic bait like no other on the market. If has a thin profile, yet a beefy belly and a longer tail that will "thump" so loud the fish have to check it out.
Double OO Flu Flu®
$3.29 - $19.08
Flu Flu Jigs are the finest quality hand-tied feathered lures available. With an open eye for hassle-free rigging, Flu Flus are made with gold-plated aberdeen razor sharp hooks.
Mepps Black Fury®
$4.49 - $10.99
Because its blade rotates closer to its body than the French blade on the classic Aglia®, the Black Fury® will run at mid-depths. Plain and dressed Black Fury® features a razor sharp gold-plated treble hook. Dressed version features either natural bucktail or squirrel tail.
Wahoo Buzz Baits
$15.54 - $16.74
The horizontal head slipstreams easily through the water as the two-tone chip-resistant paint and eyes look like something sweet to eat. The aluminum blade gurgles and vibrates, and the silicone metal flake skirt creates sparkle and action. The premium nickel laser-sharp hook guarantees penetration.
Bass Assassin Lit'L Trapper
$5.69
4-1/2". 12 pack. Ideal for saltwater use.
Blue Water Candy Cobia/Striper Grinning Jigs
$9.29 - $16.49
Beautifully painted Grinning Gus heads with extra strong 8/0 Mustad Duratin saltwater hooks. No more straightend hooks to worry about when fighting large Cobias and Stripers. Hand crafted in the USA using the finest nylon fibers and mylars.
DOA Hot Heads
$3.69
The Hot Head offers an eye and color contrast to our C.A.L. series offering that extra detail predators are looking for.
Strike King George Cochran Quad Shad Spinnerbait
$10.99
The Strike King George Cochran Quad Shad is a spinnerbait unlike any other. Four blades provide maximum flash, imitating an irresistible school of minnows. Toss this bait into heavy cover and watch the territorial bass prepare for an ambush. As Bass Pro George Cochran puts it, `It will outfish any other spinnerbait in certain conditions. For a totally new fishing experience, tie one on and hang on!`
Billy Baits Rigged Turbo Whistler
$18.99
Creates multiple jets for unbelievable action. The lure head weighs about 2 oz. but stays down due to the cupped head design. The mylar under skirt is topped with a 4 inch rubber skirt. Works great with or without bait. Pull at 7-9 knots. Great for Dolphin, Wahoo, Tuna and small billfish.
Panther Martin Salmon Stlhead Uv Spinner
$6.29 - $8.29
New Series Designed Specifically For Salmon & Steelhead Anglers. Also Great For Pike & Muskie. Larger in SIZE and more VIBRANT in color, our New FishSeeUV? Salmon and Steelhead spinners not only have a premium UV painted finish to maximize visibility, they also feature the traditionally unmatched powerful sonic vibrations of Panther Martin Spinners. The loud sonic vibrations of Panther Martin Spinners will make their presence heard in water and will send salmon and steelhead in to a feeding frenzy. New FishSeeUV? lures are outfitted with a true to life salmon egg bead, easy to replace split ring hook attachment system and a super sharp Eagle Claw hook. Fish studies report that salmon, steelhead and other species of fish use the UV spectrum to recognize baitfish and other natural prey. The UV and fluorescent glow lures work well at all depths. They stand out strongly against background spacelight of any color. UV fluorescent shades of red, orange, and green are highly attractive to salmon and steelhead The UV Red White is great for mature king salmon. Experienced anglers will recommend using UV Red Tiger and UV Pink Tiger spinners in shallow waters for sockeye or pink salmon.
Yamamoto 5
$7.59
Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall when fished weightless or wacky style. It's not magic, but it's pretty darn close. (10 pack)
Stanley Top Toad
$7.19 - $9.09
Built with durable PVC plastic, the Stanley Top Toad is one hollow body amphibian that fish cannot wait to gobble up. Come equipped with patented kicking legs, lively feet and 3D eyes.
Stanley Baby Ribbit
$6.39
Leaves a smaller footprint on the water with a smaller and tighter vibration. It has more of the buzz than a plop-plop like the larger Ribbit. Many times less is more when a bite is slow.
Billfisher Tuna Tail Skirts
$2.69 - $12.99
BillFisher 6" Tuna Tail Double skirts work well for dressing up Ballyhoo rigs, mullet or any offshore lure that needs additional color. Sixteen colors are available in 2 PACK or 10 PACK. All are PACKaged with a peg hole header card and BillFisher logo.
Reaction Little Dipper
$4.79
The Little dipper is the kid brother to the skinny dipper. At three and a half inches in length, this bait is an excellent choice when a finesse approach is a must. The little dipper can be fished in the same fashion as the skinny dipper, but will excel behind a fish head spinner such as a Sworming hornet. Other applications where the Little Dipper excels are drop shotting and behind a jighead. Any way you fish the Little Dipper it will produce.
Rapala Skitter V
$13.49
This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap® body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. Translucent Body. 3D Holographic Eyes. Quick Turning Walk-the-Dog. VMC Black Nickel Round Bend Hooks.
Reaction Trixie Shark
$4.89
The Trixie Shark is similar to the Trixie Shad, but this soft plastic bait has two tails that really kick up the water when they are cranked in. Great for flipping with a Texas rig or for Carolina rigging.
Reaction Flirt 4.95
$4.69
Finesse fishing will never be the same. The Flirt's patent pending tail design gives a unique action that taunts fish into striking. The flat belly on the forewarn third of the Flirt also gives the glide of a hand pour, for those who like dart heading.
Reaction Kinky Beaver
$4.69
Reaction Innovations has done it again with the introduction of the new Kinky Beaver. Building upon the successful design of the original Sweet Beaver, one of the winningest and most popular flipping baits ever made, the Kinky Beaver features the same ribbed body and tear drop appendages. But that's where the similarities end. The Kinky Beaver also comes equipped with two large profile flappers with thick wedges protruding from their outer edges, which combined with two long antennae extending out between them, creates a whole new level of fish attracting action. The thick wedges on the claws help them catch water on the fall and kick wildly, while also slowing the bait's rate of fall slightly - for more time in the strike zone.
Panther Martin Spotted
$5.29 - $5.69
The bright and dramatic colors of this series have made them an all-time favorite of Panther Martin fisherman. The black blade and body with yellow dots and yellow blade and body with red dots are the most popular. Effective on many species of fish including trout, bass, walleye and northern pike and in larger sizes, muskie.
Jackson Cardinal Eastern Trout Dry Flies
$33.36
Jackson Cardinal Eastern Trout Dry Flies are tied on chemically sharpened brand name hooks. Their blends of water repellent dubbing are a mix of possum and beaver hair to provide a high floating fly. The finest Hoffman Hackles insure that our flies float like real bugs on the surface. Pro Shop quality at affordable prices.
Sea Striker Spec Rigs
$34.68 - $37.08
Two tandem tied jigs with straight nylon hair and chrome plated hook. Tip the hooks with shrimp or preferred bait for added attraction. An excellent rig for Trout, Shad, Redfish, Flounder and other game fish.
Scum Frog Popper
$4.59
Designed to make more noise than the original SCUM FROG. It is perfect for windy days or when bass are sluggish.
Otter STY Straight Thin Tails 4
$9.99
Straight Thin 4 1/4" Yellow 10/Jar
Manns Magnum Stretch 40+
$64.99
A lure designed with a larger size and more depth than the Magnum Stretch 30+ but with all the toughness of the Giganticus G50+. Has a patented lip feature that guarantees true running at high speed, 2 Mustad double hooks and a lip to tail through-wire. Can be trolled at depths over 40 feet. 14".
C&H Wahoo Whacker Feather
$34.99
This lure is deadly on Tuna, Dolphin, Wahoo and all types of billfish. The Wahoo feather was tested for over two years and earned its place in the C&H line of big game lures. The feather can be used plain or combination with dead bait like select size ballyhoo. The lure works great at eight to nine knots.
Booyah Boo Jigs
$3.59
This jig features a flat bottom 18° rise, Mustad® Ultra Point? premium blk nickel hook, heavy weed guard, 2 magnum rattles and a full body 50-strand Bio-Flex® silicone skirt.
Strike King Tour Grade Swim Jig
$5.79
The Strike King Tour Grade Swim Jig is a swimming style jig intended to be used for bass fishing applications. The Tour Grade Swim Jig from Strike King is a jig that possesses the desired features for the swim jig technique. The Strike King Tour Grade Swim Jig was designed with input from professional bass anglers who demand the highest quality components and color patterns that match the forage fish they intend to replicate. The Tour Grade Swim Jig possesses a thinner head than traditional jigs, resulting in an agile lure that displays a slower sink rate and increased weedlessness. The Swim Jig is is designed with a sharp medium wire hook for ease of hook sets that efficiently penetrate the fish's jaw. The light weedguard keeps the jig clean of vegetation yet doesn't interfere with the hook point. Additional features include a small keeper for the plastic trailer and oversized eyes that finish the bait's appearance off nicely.
LiveTarget Sunfish Bluegill Wakebait
$16.99 - $19.99
Designed for targeting the big bass and game fish that feed on bluegill. Extremely detailed and lifelike with its realistic gill plates, scales and fin patterns, also features a durable, single-jointed construction.
Panther Martin Classic Pattern
$5.29 - $5.69
Panther Martin Classic Regulars are deadly on Trout, Bass, Pike, Muskie, and many other species of fish. They feature the classic and popular look of Panther Martin lures.
Berkley Powerbait® Pro Jig Worm
$5.49
The old classic is back! New colors with eye-popping fireheads call fish in. Proven fish-catching scent and flavor built in.
Berkley Gulp!® Sinking Minnow
$7.09
Great for suspended fish. Designed to target fish suspending or holding in vertical cover, the GULP! Sinking Minnow is perfect for working weed lines, wood, docks, and dams.
Duel Hardcore Ninja Swimmer
$47.99
Highly detailed from end-to-end, the Duel Hardcore Ninja Swimmer is covered with a premium finish, realistic 3-D eyes, and a replaceable soft rubber tail. Built to withstand strikes from that bass-of-a-lifetime, the Duel Hardcore Ninja Swimmer is constructed with an incredibly durable double-hinge jointing and stainless steel pins. Backed by super-sharp black-nickel Japanese treble hooks.
Joes Short Striker (Classics)
$3.99
Tie one on and "match the hatch" by switching patterns in seconds with our EZexchange? feature. Dependable Trailing treble will securely hook and hold the short-striking fish! Size 8 is chosen as the standard for Trout and Panfish. No other in-line offers these features. Size 10 has all the desired features of the size 8 but designed for smaller streams and waters with Native trout and Steelhead.
Sea Striker Bucktail Jig
$3.69 - $11.99
The colorful lifelike head with holographic eyes swims realistically through water. Natural bucktail is accented with iridescent mylar for added attraction. Made with an extra sharp nickel black hook. This versatile lure can be jigged or cast. When jigging change between fast and slow jerks to determine what the fish are feeding on, or cast and retrieve with just enough speed to keep the lure off the bottom.
Strike King Mr. Crappie® Joker
$3.69
The Joker is a 2-inch solid body bait that features three appendages that each have a small ball on the end to amplify their action. The result is a bait that resembles a joker's hat; but this bait is no joke! The Joker is the result of years of design. The Joker will draw crappie out of whatever cover their hiding in and put them in your boat!
Panther Martin Classic Copper
$5.49 - $5.69
Panther Martin Classic Regulars are deadly on Trout, Bass, Pike, Muskie, and many other species of fish. This lure features genuine copper plated blades with classic style, color, and bodies.
Spro Mc Stick 110 Suspending
$17.99
Features 3 sticky sharp Gamakatsu #5 trebles that insure sure and solid hook ups. Designed to suspend at lower water temperatures for those finicky fish. A bait that is very easy to adjust for those aggressive warmer season fish.
Mepps Musky Killer®
$15.99
The Musky Killer® has produced more muskies than any other lure. It casts far and the blade begins turning at the twitch of the wrist.
Mepps Aglia® Ultra Lites
$4.49 - $6.59
Blades are constructed of fine European brass, then highly polished, plated with genuine silver or painted. Feature either natural squirrel or bucktail dressing with turkey quill attractor.
Mepps Aglia® Tandem Bucktail
$13.49
Features a heavy duty #1/0 bronze treble hook with a #2 treble hook trailer. Hand tied tandem tail is genuine bucktail, dyed in brilliant fish attracting colors. Solid brass blades and bodies, a durable stainless steel shaft and rugged folded solid brass clevis.
Mepps Aglia-E In-Line Spinner
$4.49 - $6.19
That's "e" as in "egg"...that delicious morsel hungry trout and salmon key on so heavily during spawn season. The Mepps® Aglia-e Spinner takes a proven-great lurethe Aglia® inline spinner that's caught more trophy salmonids than all others combinedand adds this "essential element" from the natural food chain, to take advantage of your quarry's fixation. Impossible to fish wrong, the Mepps Aglia-e brings the same flash and thump that's been fooling game fish for half a centurywith the extra attraction of a natural-looking, high-viz "egg" that salmon and steelhead have basically programmed themselves to look for. Quality solid brass components; undressed treble.
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