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Fishing Lures

Johnson Silver Minnow® Weedless Spoon
$4.99 - $6.19
The weedless wonder that will come up clean and weed-free every time. Patented 35 degree wobble. Rocks back and forth, but won't roll and twist line. Plated with pure silver or 24K GOLD for a brighter flash.
Storm Rattlin' Chug Bug®
$10.49
This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can't resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction.
BayCoast Hyper Tails
$3.29 - $6.19
The time-tested and most popular of all striper jig trailers, Hyper Tails are designed to get attention and catch fish. Hyper Tails have a grub-like body for easy and solid rigging. Their thin tail design has a "ridge" along both sides of its lateral line to support its length, and the tail's knife-blade-beveled edges make it extremely lively.
Leland Neon Trout Magnet 85 Piece Kit
$14.99
Perfect in almost every fishing condition. Kit comes with (10) of the following body colors: mealworm gold, bubble gum, opaque chartreuse, chartreuse/orange, green/black, pink & white. Also includes (5) gold, (5) black & (5) silver 1/64oz shad-dart heads.
Fishbites Yeh Monn!®
$4.39
There are no fish oils, tissues or extracts used in Yeh Monn!®. It's powered by the proven scent technology developed by Fishbites - the scent that melts in the water, not on your hands!® Each bag contains two 5/8" x 13" bait strips. Each bait strip cuts easily with scissors, so all you need to do us cut 'em, hook 'em and cast 'em! Yeh Monn!® features a fiber mesh that helps the bait survive numerous strikes, catches and re-casts. This product is 100% biodegradable.
Boone Unrigged Bird
$29.99 - $54.99
Constructed of urethane foam to prevent water absorption. A stainless steel-through-wire construction is used for added strength. The Boone? Bird should be attached to the snap swivel on your double line with the eye of the leader on the lure attached to the rear of the bird.
Zoom G-Tail Worm
$6.09
The Zoom G-Tail Worm features a thick body and a wide tail, a throwback to the gator-tail design made popular in the 70s and 80s. The G-Tail's square body shape and wide tail offers a larger presentation, making it a great choice when going after big fish. The Zoom Bait G-Tail Worm is a good fit for either Texas rigs or Carolina rigs but can also be fished weightless to create a buzzing action on the surface. This modern take on the gator tail worm is a timeless throwback, perfect for river systems and any place that a little more tail action is desirable. Salt impregnated. Size = 6".
Luhr Jensen Crippled Herring
$7.59 - $13.99
This bait-shaped metal jig has attracted the attention of all types of fish all over the country. For jigging, mooching, casting, or trolling.
Betts Trim Gim?
$4.09 - $4.29
The bullet shaped long trim body with rubber legs creates plenty of wiggle. Cork body cemented on Mustad® hook. 1 per pack.
Fishbites Fish N' Strips
$8.09
100% biodegradable, tough as nails. Flesh-like feel.
Northland Fish-Scale Rainbow Spinners
$14.34 - $15.54
A premium quality single hook spinner rig designed for minnows, leeches and crawlers. it features a hand snelled 60" Trilene® XT leader, "blood red" Lip-stick hook, holographic pearl beads and a hot metallic "fish-scale" attractor blade for maximum flash and life-like reflection.
VMC UV Neon Moon Eye Jig Kit
$10.99
This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider profile while adding realism. Assembled with a VMC® Premium high-carbon steel hook with top of the line black nickel finish. Kit contains 10 assorted UV colors.
Berkley Powerbait® Pro Twitchtail Minnow
$5.49
Minnow design featuring a tail with action that is irresistible to both bass and walleye. Brand new pro-designed colors add fish catching flare. Exclusive PowerBait scent and flavor.
Lunker Lure Proven Winner Spinnerbait Combinations
$8.69 - $10.49
Manufactured using only the highest quality materials. Features include: powder-coated base color with an Imron top coat for a tough, long-lasting finish, Sampo ball bearing swivel, super-soft silicone skirt and wide pre-sharpened hook. Ready to fish straight from the package.
Dreamweaver Spoons
$7.59 - $10.49
Dreamweaver spoons are designed and tested by professional fishermen to give the best possible action, and are the spoon of choice for anglers throughout the Great Lakes and ocean. Every spoon is hand-painted & assembled in the USA. Our finishes have been tried & tested for the last 15 years & are simply the toughest out there.
Boyd Duckett BD Shad Swimbait
$24.99 - $25.99
Mimicking all of the appetizing movements of shad, the Castaic Boyd Duckett Swimbaits represent state-of-the-art engineering and lifelike design that big bass cannot ignore. Molded with a hollow body, the Castaic Boyd Duckett Swimbaits feature a hard-pounding paddle tail that moves the whole body, creating a subtle, yet enticing belly roll.
Bagley Bang-O-Lure
$13.49
Made of balsa wood with stainless steel wire through construction that produced the ideal imitation of a bait fish for both fresh and saltwater.
Bagley Spintail Minnow
$8.69
Bagley introduces the Bagley Spintail for 2015. A must have for any tackle box. This exciting new addition to the Bagley lineup is designed to swim with an amazing tail action, cast easily and allow for multi-purpose retrieves. Work it on top, or 2-3 feet down. You can also twitch and jerk it and then let it pause and rise head first - just like a real minnow - with propeller spinning. Amazing. The Bagley Spintail is available in two sizes (4 and 5) and in 15 fish catching colors. A truly versatile fishing tool.
Strike King Tour Grade Buzzbait
$10.99
The Strike King Tour Grade Buzzbaits features premium components, including exclusive Gamakatsu hooks designed to maximize your hookup ratio. The sculpted, quick-planing head and the single rotating blade ensure the bait tracks perfectly straight and creates the necessary lift and water commotion to attract attention. Additionally, Strike King's exclusive Magic Skirt provides more action than typical skirts. The Tour Grade Buzzbaits from Strike King provide you with the quality and performance pro anglers require, giving you that extra edge in the water.
Strike King KVD Perfect Plastics Caffeine Shad
$7.39
Features a unique bubble tail to give this topwater shad bait an action never seen before. Use it weightless and twitch it for an awesome topwater bite or fish it on a Carolina rig or jig head for that deep water bite. The new Caffeine shad contains the worlds best blend of soft plastic ingredients. This allows the use of large amounts of salt yet keeps the bait soft, pliable & fishable. The Coffee scent just adds to the appeal as it masks human scents and oils and causes added bites and longer hold times which increase your hook-up chances.
Northland Gum-Drop Floater
$4.29 - $4.49
Constructed from foam and features a sleek elongated body, Mustad® Needle-Point hook and pliable rubber paint in all the hot attractor colors.
Z-Man ChatterBait® Flashback® Mini
$3.29
Combining a holographic soft plastic minnow body with a downsized version of Z-Man's exclusive ChatterBait creates a unique bait that is deadly on panfish, trout, crappie, bass, and more! On the retrieve, these baits feature an exaggerated side-to-side motion and distinctive vibration that gamefish just can't resist. And when you combine that action with a multi-hue holographic flash, you've got a fish-catching combination that knows no equal! Each package contains one rigged minnow body and one unrigged body
Lucky Craft Pointer Sp Jerkbait
$15.99
Designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble & vibrate whenever the retrieving motion is stopped. It will suspend 4 -5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water.
Zoom 4
$4.49
This modern take on the original ring worm can be pitched into holes in the grass or around laydowns to tempt even the wariest bass. The four-inch Dead Ringer is a masterful take on the original ring worm, with segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for bass to resist. Salt Impregnated.
Reaction Twerk
$5.89
Another great expansion in Reaction Innovations' line-up of soft plastics, the Reaction Innovations Twerk delivers big action made for tempting big fish. Designed with two pronounced ribbed claws, the Reaction Innovations Twerk delivers a strong flapping action that moves tons of water and excels on a jig trailer. Available in a number of big bass-catching colors, the Reaction Innovations Twerk will make an excellent and trusted addition to any angler's soft plastic arsenal.
B-Fish-N AuthentX Moxie Curltail Swimbait
$4.89 - $5.39
We created a soft plastic bait like no other on the market. If has a thin profile, yet a beefy belly and a longer tail that will "thump" so loud the fish have to check it out.
Double OO Flu Flu®
$3.29 - $19.08
Flu Flu Jigs are the finest quality hand-tied feathered lures available. With an open eye for hassle-free rigging, Flu Flus are made with gold-plated aberdeen razor sharp hooks.
Mepps Black Fury®
$4.49 - $10.99
Because its blade rotates closer to its body than the French blade on the classic Aglia®, the Black Fury® will run at mid-depths. Plain and dressed Black Fury® features a razor sharp gold-plated treble hook. Dressed version features either natural bucktail or squirrel tail.
Bass Assassin Turbo/Sea Shads
$6.29 - $7.29
The Sea Shad is unbelievable when sight casting for feeding redfish. Its supersoft plastic gives you great tail action with the slightest twitch of the rod. It's irresistible.
LiveTarget Pinfish Lipless Rattlebait
$12.99 - $14.99
The LIVETARGET® Pinfish is a must have for inshore and coastal anglers. When Pinfish roam the grass flats during their annual migrations, this lipless rattlebait is the lure of choice for hardcore anglers. Ladyfish, Tarpon, and Redfish find the tight wiggle and enticing rattle irresistible. Destined to become your go-to bait, the ultra-realistic 3-D profile and anatomical markings accurately replicate the unique appearance of the Pinfish. Saltwater predators love Pinfish and you will too after battling the fish of a lifetime with the LIVETARGET® Pinfish.
Bass Assassin Die Dapper
$6.69
Our new Die Dapper saltwater lure is the first in our new BANG lure line. Enhanced with our BANG Fish Attractant and our new liquid salt impregnated into the plastic, these 5" lures are going to Change The Way You Fish! (7 pack)
Wahoo Buzz Baits
$15.54 - $16.74
The horizontal head slipstreams easily through the water as the two-tone chip-resistant paint and eyes look like something sweet to eat. The aluminum blade gurgles and vibrates, and the silicone metal flake skirt creates sparkle and action. The premium nickel laser-sharp hook guarantees penetration.
Wahoo Promo Spinner
$16.14 - $519.99
This bait has a cone-style head that slips easily through the water as the two-tone chip resistant paint and double eye adds to the illusion of a baitfish. The plated smooth blades vibrate and pulse light and the silicone metal flake skirt create sparkle and action.
Bass Assassin Lit'L Trapper
$5.69
4-1/2". 12 pack. Ideal for saltwater use.
Blue Water Candy Cobia/Striper Grinning Jigs
$9.29 - $16.49
Beautifully painted Grinning Gus heads with extra strong 8/0 Mustad Duratin saltwater hooks. No more straightend hooks to worry about when fighting large Cobias and Stripers. Hand crafted in the USA using the finest nylon fibers and mylars.
DOA Hot Heads
$3.69
The Hot Head offers an eye and color contrast to our C.A.L. series offering that extra detail predators are looking for.
Strike King George Cochran Quad Shad Spinnerbait
$10.99
The Strike King George Cochran Quad Shad is a spinnerbait unlike any other. Four blades provide maximum flash, imitating an irresistible school of minnows. Toss this bait into heavy cover and watch the territorial bass prepare for an ambush. As Bass Pro George Cochran puts it, `It will outfish any other spinnerbait in certain conditions. For a totally new fishing experience, tie one on and hang on!`
Billy Baits Rigged Turbo Whistler
$18.99
Creates multiple jets for unbelievable action. The lure head weighs about 2 oz. but stays down due to the cupped head design. The mylar under skirt is topped with a 4 inch rubber skirt. Works great with or without bait. Pull at 7-9 knots. Great for Dolphin, Wahoo, Tuna and small billfish.
Panther Martin Salmon Stlhead Uv Spinner
$6.29 - $8.29
New Series Designed Specifically For Salmon & Steelhead Anglers. Also Great For Pike & Muskie. Larger in SIZE and more VIBRANT in color, our New FishSeeUV? Salmon and Steelhead spinners not only have a premium UV painted finish to maximize visibility, they also feature the traditionally unmatched powerful sonic vibrations of Panther Martin Spinners. The loud sonic vibrations of Panther Martin Spinners will make their presence heard in water and will send salmon and steelhead in to a feeding frenzy. New FishSeeUV? lures are outfitted with a true to life salmon egg bead, easy to replace split ring hook attachment system and a super sharp Eagle Claw hook. Fish studies report that salmon, steelhead and other species of fish use the UV spectrum to recognize baitfish and other natural prey. The UV and fluorescent glow lures work well at all depths. They stand out strongly against background spacelight of any color. UV fluorescent shades of red, orange, and green are highly attractive to salmon and steelhead The UV Red White is great for mature king salmon. Experienced anglers will recommend using UV Red Tiger and UV Pink Tiger spinners in shallow waters for sockeye or pink salmon.
Gamakatsu Darter 26 Jigheads
$8.49
This leaves the weedless option up to the angler. This Darter head also features an optional weedguard system like the Cobra heads. They come packed with 5 monofilament brush guards that fit into a holder located just behind the hook eye. Each Darter comes equipped with a sticky sharp NS Black Gamakatsu hook and two tapered keeper rings that hold the bait firm without tearing it apart. Available in a 2/0 with a 1/8 oz. head, 2/0 hook with a 3/16 oz. head, a 3/0 hook with a ¼ oz. head and a 3/0 hook with a 3/8 oz. head. Nickel silver black.
Canyon Mini Jigs
$3.49
Work slowly with a bobber in shallow water, for suspended fish over islands, trees, or without a bobber. Fish vertically in water 10 - 30 feet deep. (3 pack)
Yamamoto Single Tail Grubs
$8.79
Provides you with a great shad or bait fish imitator. From our 4" all the way up to our massive 6" grub, there is sure to be one to fit your fishing needs.
Yamamoto 5
$7.59
Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall when fished weightless or wacky style. It's not magic, but it's pretty darn close. (10 pack)
Stanley Top Toad
$7.19 - $9.09
Built with durable PVC plastic, the Stanley Top Toad is one hollow body amphibian that fish cannot wait to gobble up. Come equipped with patented kicking legs, lively feet and 3D eyes.
Stanley Baby Ribbit
$6.39
Leaves a smaller footprint on the water with a smaller and tighter vibration. It has more of the buzz than a plop-plop like the larger Ribbit. Many times less is more when a bite is slow.
Bobby Garland Stroll'R
$3.89
Stroll it. Troll it. Cast it. Jig it. No other crappie bait has this much action from head to tail.
Billfisher Tuna Tail Skirts
$2.69 - $12.99
BillFisher 6" Tuna Tail Double skirts work well for dressing up Ballyhoo rigs, mullet or any offshore lure that needs additional color. Sixteen colors are available in 2 PACK or 10 PACK. All are PACKaged with a peg hole header card and BillFisher logo.
Williamson Exciter Bird
$13.49 - $30.99
Splashing and fluttering on the surface will add activity to your spread and get the predators up from the deep to see what the commotion is about. Exciter Birds can be fished in a number of ways: As a lead on a daisy chain teaser. Connect the Exciter Bird in front of your favorite lure as an added attractor or to keep the high rigger lures tracking straight in windy conditions. Make an Exciter Bird daisy chain.
Williamson Abyss Speed Jig
$16.99 - $24.99
This unique potbelly shaped body will get your jig down fast and enable you to fish deeper and faster. Tapered design offers less resistance on the retrieve. Special Super Fluoro Lumo paint on the belly and gill plates triggers strikes. Lures come pre-rigged with a single VMC® Assist hook.
Storm Original Wiggle Wart®
$7.59
Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMC® super-sharp hooks, this lure is effective fished anyway, anywhere.
Storm Wildeye® Swim Shad
$5.99 - $8.99
One of the most fished soft plastics around began its life at Storm in 2002. The soft outer body, the holographic swimming' flash foil and the I-bolt secured holographic WildEye set the standard by which all others are measured. Many have tried, but none have matched the ideal swimming action, color choices and long-casting ability of the original.
Rapala Jointed Deep Husky Jerk®
$8.89
The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true. Slow-sinking properties allow this lure to be fished at any depth. Tough plastic body house internal rattle for added attraction.
Reaction Little Dipper
$4.79
The Little dipper is the kid brother to the skinny dipper. At three and a half inches in length, this bait is an excellent choice when a finesse approach is a must. The little dipper can be fished in the same fashion as the skinny dipper, but will excel behind a fish head spinner such as a Sworming hornet. Other applications where the Little Dipper excels are drop shotting and behind a jighead. Any way you fish the Little Dipper it will produce.
VMC Rugby Jig
$7.89
The VMC® "Ike Approved" Rugby Jig features a unique head that is a actually a cross between a round head and football head. Shaped just like a rugby ball, it is one of the most versatile jig heads possible. You can fish it over rocks or gravel, through weed, around boat docks, and it imparts a killer side-to-side, rolling action to your bait. Its offset hook also allows you to Texas-rig soft plastics and its extra wide gap and super sharp point allow it to accommodate any style of soft plastic. A recessed line eye even protects against snags, weeds, and abrasion from underwater obstacles.
Rapala Skitter V
$13.49
This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap® body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. Translucent Body. 3D Holographic Eyes. Quick Turning Walk-the-Dog. VMC Black Nickel Round Bend Hooks.
Rapala CountDown®
$8.79 - $11.49
Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC® black nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box.
Rapala Rippin' Rap®
$8.89
The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured scales and gills with deep set 3D holographic eyes. Super easy to fish, the Rippin' Rap® is perfect for pulling over or through grass, bouncing off timber and rippin' through rocks. Long-casting with variable running depth, this one is just right for clear water where look is key or for fishing stained, dark water where just the right sound is essential. Fast piercing VMC® black nickel hooks seal the deal.
Reaction Trixie Shark
$4.89
The Trixie Shark is similar to the Trixie Shad, but this soft plastic bait has two tails that really kick up the water when they are cranked in. Great for flipping with a Texas rig or for Carolina rigging.
Reaction Flirt 4.95
$4.69
Finesse fishing will never be the same. The Flirt's patent pending tail design gives a unique action that taunts fish into striking. The flat belly on the forewarn third of the Flirt also gives the glide of a hand pour, for those who like dart heading.
Reaction Kinky Beaver
$4.69
Reaction Innovations has done it again with the introduction of the new Kinky Beaver. Building upon the successful design of the original Sweet Beaver, one of the winningest and most popular flipping baits ever made, the Kinky Beaver features the same ribbed body and tear drop appendages. But that's where the similarities end. The Kinky Beaver also comes equipped with two large profile flappers with thick wedges protruding from their outer edges, which combined with two long antennae extending out between them, creates a whole new level of fish attracting action. The thick wedges on the claws help them catch water on the fall and kick wildly, while also slowing the bait's rate of fall slightly - for more time in the strike zone.
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