Minnow design featuring a tail with action that is irresistible to both bass and walleye. Brand new pro-designed colors add fish catching flare. Exclusive PowerBait scent and flavor.
Features a unique bubble tail to give this topwater shad bait an action never seen before. Use it weightless and twitch it for an awesome topwater bite or fish it on a Carolina rig or jig head for that deep water bite. The new Caffeine shad contains the worlds best blend of soft plastic ingredients. This allows the use of large amounts of salt yet keeps the bait soft, pliable & fishable. The Coffee scent just adds to the appeal as it masks human scents and oils and causes added bites and longer hold times which increase your hook-up chances.
Another great expansion in Reaction Innovations' line-up of soft plastics, the Reaction Innovations Twerk delivers big action made for tempting big fish. Designed with two pronounced ribbed claws, the Reaction Innovations Twerk delivers a strong flapping action that moves tons of water and excels on a jig trailer. Available in a number of big bass-catching colors, the Reaction Innovations Twerk will make an excellent and trusted addition to any angler's soft plastic arsenal.
$4.89 - $5.39
We created a soft plastic bait like no other on the market. If has a thin profile, yet a beefy belly and a longer tail that will "thump" so loud the fish have to check it out.
4-1/2". 12 pack. Ideal for saltwater use.
Provides you with a great shad or bait fish imitator. From our 4" all the way up to our massive 6" grub, there is sure to be one to fit your fishing needs.
Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall when fished weightless or wacky style. It's not magic, but it's pretty darn close. (10 pack)
$7.19 - $9.09
Built with durable PVC plastic, the Stanley Top Toad is one hollow body amphibian that fish cannot wait to gobble up. Come equipped with patented kicking legs, lively feet and 3D eyes.
Leaves a smaller footprint on the water with a smaller and tighter vibration. It has more of the buzz than a plop-plop like the larger Ribbit. Many times less is more when a bite is slow.
Stroll it. Troll it. Cast it. Jig it. No other crappie bait has this much action from head to tail.
The Little dipper is the kid brother to the skinny dipper. At three and a half inches in length, this bait is an excellent choice when a finesse approach is a must. The little dipper can be fished in the same fashion as the skinny dipper, but will excel behind a fish head spinner such as a Sworming hornet. Other applications where the Little Dipper excels are drop shotting and behind a jighead. Any way you fish the Little Dipper it will produce.
The Trixie Shark is similar to the Trixie Shad, but this soft plastic bait has two tails that really kick up the water when they are cranked in. Great for flipping with a Texas rig or for Carolina rigging.
Reaction Innovations has done it again with the introduction of the new Kinky Beaver. Building upon the successful design of the original Sweet Beaver, one of the winningest and most popular flipping baits ever made, the Kinky Beaver features the same ribbed body and tear drop appendages. But that's where the similarities end. The Kinky Beaver also comes equipped with two large profile flappers with thick wedges protruding from their outer edges, which combined with two long antennae extending out between them, creates a whole new level of fish attracting action. The thick wedges on the claws help them catch water on the fall and kick wildly, while also slowing the bait's rate of fall slightly - for more time in the strike zone.
The next generation in soft baits. Biodegradeable. Made of natural ingredients. 400x's more scent dispersion, expands the strike zone allowing you to catch more fish.
Great for suspended fish. Designed to target fish suspending or holding in vertical cover, the GULP! Sinking Minnow is perfect for working weed lines, wood, docks, and dams.
With approximately a 4/0 extra wide gap offset shank hook, it weighs about a 1/2 ounce, casts well and sinks quickly into the often overlooked 10 to 20 foot zone. Has a built-inside to side sashay which is all the bass need to see some days. They are 6 inches long and come in packs of 10.
The Joker is a 2-inch solid body bait that features three appendages that each have a small ball on the end to amplify their action. The result is a bait that resembles a joker's hat; but this bait is no joke! The Joker is the result of years of design. The Joker will draw crappie out of whatever cover their hiding in and put them in your boat!
The Meathead is another unsung hero of the Zoom lineup. With its bulbous inch and a half long head slimming down throughout the tail section into a flat paddle, it was built for split shotting, mojo rigging, or for the back of a darter head but it's also exceptional on a Carolina rig or dropshot. Bulky head narrows down over the course of the tail section, ending in a paddle tail. Small worm packs a big punch with quivering action and lots of tail wobble. Salt-impregnated. Size = 4".
Deadly for times when a little bit of additional movement is needed from your jig trailer. Zoom's Swimmin' Chunk takes the traditional body of a chunk-style jig trailer and adds two hyper curly tails to the back, giving additional bulk and extreme movement to your flipping jig, swim jig or even buzzbaits and spinnerbaits. Whether you're retrieving them or just letting them fall, nothing stops these tails from churning. Salt-impregnated. Size = 3".
This breakthrough bait perfectly unites two of today's top lures - the Senko and a swimbait in one hot product.
Lifelike detail imitates natural prey. Exclusive Gulp! Scent dispersion. Great for multiple rigging options.
Great for bass who want a high-calorie meal and are ready to respond to a wild action. The Super Chunk combines the bulk of a traditional chunk-style jig trailer with the flapping claws of a crawfish imitator. Threaded on the back of a flipping or casting jig, it will raise up in the defensive posture of the favorite protein-packed meal of big fish. On the back of a swim jig, it will swim along methodically, sending out vibrations far and wide to bass looking for a hearty and easy meal. Salt impregnated. Size = 3 1/2".
High energy tight action calls fish from far away. Big profile on bite-size bait looks real. Brand new pro-designed colors add fish catching flare.
Brand new pro-designed colors add fish catching flare. Big profile on bite-size bait gives a big target. Great tail action moves at all speeds.
Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.
Loaded with PowerBait fish attractant, this soft Swim Shad Swimbait from Berkley is designed to tempt any fish is available in assorted sizes and a range of great-looking color patterns. Complete with a holographic foil insert for extra flash and realism; high-action paddle tail; premium hook.
Smaller body perfect for light wire hooks. Slim rIbbontail for increased swim action. Great walleye and panfish grub. Exclusive Powerbait scent and flavor.
Ideal for crappie, panfish, bass, walleye, and trout. Pre-rigged and ready to fish, the Power® Minnow has life-like detail, 3D eyes, and holographic inserts. Great for jig trailers, spinner rigs, or other bottom-bouncing rigs. Split-tail design provides a subtle, finesse presentation.
A fast-moving tail action makes these 3" grubs come alive for fish. The tail simulates live bait, and the scent and taste of these lures bring the fish to your line. The new, patented BioSalt? ingredient simulates the salt content of live prey fish to entice the most finicky fish. (Measures 3" in length, 6 pack)
Life-like detail and painting patterns imitate real frogs. The Kicker Frog combines exclusive PowerBait® scent and flavor formula with uniquely designed legs to create a life-like kicking motion when retrieved. Pre-rigged with a 4/0 wide gap hook.
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