Features a unique bubble tail to give this topwater shad bait an action never seen before. Use it weightless and twitch it for an awesome topwater bite or fish it on a Carolina rig or jig head for that deep water bite. The new Caffeine shad contains the worlds best blend of soft plastic ingredients. This allows the use of large amounts of salt yet keeps the bait soft, pliable & fishable. The Coffee scent just adds to the appeal as it masks human scents and oils and causes added bites and longer hold times which increase your hook-up chances.
Another great expansion in Reaction Innovations' line-up of soft plastics, the Reaction Innovations Twerk delivers big action made for tempting big fish. Designed with two pronounced ribbed claws, the Reaction Innovations Twerk delivers a strong flapping action that moves tons of water and excels on a jig trailer. Available in a number of big bass-catching colors, the Reaction Innovations Twerk will make an excellent and trusted addition to any angler's soft plastic arsenal.
$4.89 - $5.39
We created a soft plastic bait like no other on the market. If has a thin profile, yet a beefy belly and a longer tail that will "thump" so loud the fish have to check it out.
4-1/2". 12 pack. Ideal for saltwater use.
Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall when fished weightless or wacky style. It's not magic, but it's pretty darn close. (10 pack)
$7.19 - $9.09
Built with durable PVC plastic, the Stanley Top Toad is one hollow body amphibian that fish cannot wait to gobble up. Come equipped with patented kicking legs, lively feet and 3D eyes.
Leaves a smaller footprint on the water with a smaller and tighter vibration. It has more of the buzz than a plop-plop like the larger Ribbit. Many times less is more when a bite is slow.
The Little dipper is the kid brother to the skinny dipper. At three and a half inches in length, this bait is an excellent choice when a finesse approach is a must. The little dipper can be fished in the same fashion as the skinny dipper, but will excel behind a fish head spinner such as a Sworming hornet. Other applications where the Little Dipper excels are drop shotting and behind a jighead. Any way you fish the Little Dipper it will produce.
The Trixie Shark is similar to the Trixie Shad, but this soft plastic bait has two tails that really kick up the water when they are cranked in. Great for flipping with a Texas rig or for Carolina rigging.
Reaction Innovations has done it again with the introduction of the new Kinky Beaver. Building upon the successful design of the original Sweet Beaver, one of the winningest and most popular flipping baits ever made, the Kinky Beaver features the same ribbed body and tear drop appendages. But that's where the similarities end. The Kinky Beaver also comes equipped with two large profile flappers with thick wedges protruding from their outer edges, which combined with two long antennae extending out between them, creates a whole new level of fish attracting action. The thick wedges on the claws help them catch water on the fall and kick wildly, while also slowing the bait's rate of fall slightly - for more time in the strike zone.
Great for suspended fish. Designed to target fish suspending or holding in vertical cover, the GULP! Sinking Minnow is perfect for working weed lines, wood, docks, and dams.
The Joker is a 2-inch solid body bait that features three appendages that each have a small ball on the end to amplify their action. The result is a bait that resembles a joker's hat; but this bait is no joke! The Joker is the result of years of design. The Joker will draw crappie out of whatever cover their hiding in and put them in your boat!
Lifelike detail imitates natural prey. Exclusive Gulp! Scent dispersion. Great for multiple rigging options.
Brand new pro-designed colors add fish catching flare. Big profile on bite-size bait gives a big target. Great tail action moves at all speeds.
Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.
Loaded with PowerBait fish attractant, this soft Swim Shad Swimbait from Berkley is designed to tempt any fish is available in assorted sizes and a range of great-looking color patterns. Complete with a holographic foil insert for extra flash and realism; high-action paddle tail; premium hook.
Smaller body perfect for light wire hooks. Slim rIbbontail for increased swim action. Great walleye and panfish grub. Exclusive Powerbait scent and flavor.
Ideal for crappie, panfish, bass, walleye, and trout. Pre-rigged and ready to fish, the Power® Minnow has life-like detail, 3D eyes, and holographic inserts. Great for jig trailers, spinner rigs, or other bottom-bouncing rigs. Split-tail design provides a subtle, finesse presentation.
A fast-moving tail action makes these 3" grubs come alive for fish. The tail simulates live bait, and the scent and taste of these lures bring the fish to your line. The new, patented BioSalt? ingredient simulates the salt content of live prey fish to entice the most finicky fish. (Measures 3" in length, 6 pack)
Life-like detail and painting patterns imitate real frogs. The Kicker Frog combines exclusive PowerBait® scent and flavor formula with uniquely designed legs to create a life-like kicking motion when retrieved. Pre-rigged with a 4/0 wide gap hook.
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
Designed specifically for the jig fisherman from the top of its head to the very tip of the tail. The head was designed to better fit a jighead, the body has more mass than a standard curltail grub, and the tail is much beefier- creating more of a "thump" on the fall, creating more strikes than ever before. With the built-in GULP!® scent and attractant, it smells like a great meal to all of the fish in the neighborhood.
Unique new double tail design has enticing action at slow or fast retrieve. Excellent for walleyes. Looks, moves, and tastes as good as live bait.
Excellent for all species of fish. It smells like a meal and fishes like a dream. The GULP!® Minnow Grub is great on jigs, and also on drop shot and livebait rigs.
High action pinchers and the magic of PowerBait® fish attracting scent formula makes it completely irresistible to bass. Fish it alone, or as a jig trailer, slow, or fast, and watch the pinchers swim wildly back and forth driving bass crazy.
Mike Iaconelli designed, the NEW Havoc Smash Tube will fall and glide erratically on every cast. It can be fished in both heavy cover and open water situations and have all kinds of unique 2 color patterns. The flatter (smashed) body makes it easier for hook penetration and the fatter tentacles deliver increased water displacement. Destroy your competition and catch more fish with the new Smash Tube!
The Super Toad offers the perfect profile and unique sound that bass can't resist. Designed to be fished around shallow cover such as grass, brush and lily pads, the Super Toad will draw vicious topwater strikes! Texas rig it unweighted, on a belly-weighted hook, or put it on the back of a buzzbait for some extreme topwater action!
Scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee granules give the tube a more natural earth tone tint that mimics the appearance of bass' favorite prey. They are salt impregnated too. Hollow body. Rig with an internal tube head jig for dragging, jigging or fishing offshore structure with the hook exposed.
Salt-impregnated Bitsy Tube® is great when the bite requires finesse. This 2 3/4' length tube is ideal for many species of fish and is extremely effective on Largemouth, Smallmouth, Kentucky and White Bass, Crappie and other panfish, Walleye, Perch and even Bonefish.
$4.69 - $4.89
Reaction Innovations has been able to perfect fantastic two and three color shots that give the Sweet Beaver great swirl and two-tone patterns unlike anything you or the fish have ever seen. Also adding to the great success of the Sweet Beavers is the unique design. The body of the Sweet Beaver features forward facing ribs that create lots of pressure waves that let bass know something is moving and offers bass a texture that they seem to like when they inhale the lure. The centerline is recessed for better hook penetration but the 'nose' of the lure is thick to hold your hook without tearing on every fish. The long, flat, beaver tail is textured on the flat surfaces and along the edge, and it's splitable so you can have a twin tail look, an attention to detail not seen in most soft plastic lures. The Sweet Beaver also has additional tails set at 90 degrees to the beaver tail for fish attracting movement no matter which way the lure is moved.
Page 1 of 21 Next page