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SW Plugs-Casting,Diving

Yo-Zuri 3D Inshore Twitchbait
$10.99
The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Twitch Bait is an exceptional choice for fishing grass flats, oyster bars or working troughs along the beach. Yo-Zuri's patented 3D prism finish sends out flashes of light which fish can see from a great distance. The internal hologram sheet never wears off and keeps on flashing even when the clear body is scratched. The deep bodied shape mirrors a variety of the baitfish that top inshore predators target including Threadfin Herring, Pilchards and Peanut Bunker. The strategic weight position and flat sides give the 3D Inshore Twitch Bait an erratic darting action on a twitch and pause retrieve.
Yo-Zuri 3D Inshore Minnow
$10.99 - $11.49
Designed to be fished in shallow water the 3D Inshore Minnow is an exceptional choice for fishing grass flats, oyster bars, dock lights, bridge shadow lines or working troughs along the beach. Yo-Zuri's patented 3D prism finish sends out flashes of light which fish can see from a great distance. The internal hologram sheet never wears off and keeps on flashing even when the clear body is scratched. The minnow shape mirrors a variety of the baitfish that top inshore predators prey on including Mackerel, Mullet and Sardines. The strategic weight position and round body give the 3D Inshore Minnow an erratic darting action on a twitch and pause retrieve and a rolling action on the straight retrieve. Put it all together and you have a high quality saltwater Japanese hard bait at an extraordinary price point!
Unfair Lures Paul's Dinkum Mullet
$9.00 - $12.99
Paul's Dinkum Mullet is the first mullet bait with radical and new "hybrid" features. The Mullet has the Patented 3D Bleeding Gill that screams "attack me". This exclusive gill also holds scent better than other hard or soft baits. The holographic color change finishes and dynamic swimming angles are hard for fish to resist. Why waste time and money getting bait, when you have this cutting edge Mullet ready to go in your hand.
Unfair Lures Paul's Dinkum Greenie
$8.99
The Unfair Lures Paul's Dinkum Greenie features patented 3-D bleeding gills that will produce ferocious strike from most predator fish. This exclusive gill will also hold scents better and longer than most other lures. The swivel line connection ensures better knot strength, improved action and eliminates line twists. 'Living Eyes' have life sized pupils that make easy targets for predators. Transverse hook hangers for single hook options. Hydrodynamic fins create a natural swimming action. The dressed tail hook "breathes" when suspended, adding more action. Quality Eagle Claw Lazer Sharp hooks will hold on to your catch. The holograpic 'color change' finishes and dynamic swimming angles are hard for fish to resist.
Daiwa Salt Pro Minnow
$9.99 - $13.99
Versatile, long casting bait is designed for a fast, ripping style retrieve that produces an erratic side-to-side swim action to draw predator's attention. Features weight transfer system for easier, longer casts; realistic scale pattern and 3-D eyes, heavy duty #1 saltwater hooks.
Unfair Lures Paul's Arrowhead
$8.99
Paul's Arrowhead is the ultimate search bait.The profile is perfectly all perch.. and sunfish...For freshwater and salt.The weighting is designed to cover 3 feet in a 5 foot water-column.You work the rod tip, smack ...smack and walk the dawg... this Paul's Arrowhead will put the pic's in your camera...The 3D Patented Gill says "I'm injured... eat me".?
Unfair Lures Paul's Dinkum Shrimp
$8.99 - $9.99
When a shrimp is attacked it scoots away in reverse. This shrimp mimics that behaviour. When pitched near structure, the Paul's Dinkum Sinking Shrimp will glide towards the structure like a real shrimp would. Twitch the rod to make it 'scoot' suggestively in retreat. The flaoting shrimp is perfect for surface and shallow water fishing. Radical new 'hybrid' features: swivel for better knots an no line twists,and living eye with life sized pupil makes an easy target for predators. Transverse hook hangers for single hooks. Hydrodynamic tail fin adds a natural swimming presentation. The dressed hook breathes when suspended and will also hold scent. Quality agle Claw Lazer Sharp hooks will hold on to your catch. The holograpic color change finishes and dynamic swimming angles are hard for fish to resist. Why waste time and money filling the bait bucket, when you can have this natural acting shrimp ready to go?
Unfair Lures Paul's Dinkum Rip-N-Slash
$8.99 - $9.99
Paul's Rip-n-Slash is a hybrid search bait molded after a combination of pilchard like baits. It casts a mile and swims like its about to be 'crushed'. It features the 3D gill and carefully selected holographic tones to give it the edge over those 'old' no design featured lures. Tie one on and fish with your camera ready. New hybrid features; swivel for better knots and no line twists, and "living eye" with life sized pupil makes an easy target for predators. Transverse hook hangers for single hook options. Hydrodynamic fins add natural swimming action. The dressed tail hook breathes when suspended and will also hold scent. Quality Eagle Claw Lazer Sharp hooks will hold on to your catch. The holographic color change finishes and dynamic swimming angles are hard for fish to resist. There's no need to spend hours filing a baitwell, when you have an erratic acting Rip-n-Slash in you hand, ready to cast
Yo-Zuri Crystal Minnow
$13.49 - $16.99
Holographic finish attracts fish in low light or murky water conditions. The animated oversized 3D eyes and raised molded gill plates add to the realistic appearance. Works equally effective using a twitch stop go technique or with a steady retrieve. Stronger and sharper new treble hooks.
Rapala X-Rap® Long-Cast
$18.99 - $20.99
Designed for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fished with a fast, steady retrieve results in a strong rolling and wobbling action with minimal resistance. Twitching creates the legendary X-Rap® Slashbait® action. When stopped it flutters on the drop for scores of presentation options. Heavy hardware and super strong VMC® single hooks. Dives 4' - 5'.
Bomber A-Salt
$10.99
Designed with a super-tough body, hook hangers, hooks, splits rings and an internal weight system for long casting. The durable A-Salt? Bomber® will reach saltwater fish that can't resist that classic Bomber® action.
Yo-Zuri Mag Darter
$15.99 - $22.99
State of the art holograpic foil. Magnet weight transfer system, for maximum casting distance as well as being perfectly balanced for natural swimming action. This incredibly realistic, lipless, shallow diving lure darts from left to right like an injured baitfish. Large 3D eyes provide an attack point for predatory game fish. Stronger and sharper treble hooks.
Bomber Long Shot
$8.69 - $10.99
The Bomber Saltwater Long Shot slender minnow bait was engineered to maximize four main characteristics that make up a fish-catching machine. It features an advanced casting system for super-long casts, heavy duty hardware and saltwater hooks, region-specific color patterns and a wide-wobbling swimming action that gamefish can't resist.
LiveTarget Hybrid Shrimp Pre-Rigged Jig
$11.99
The LIVETARGET Shrimp comes in 3" and 4" versions. The new series is a handsome complement to the full lineup of inshore and near shore saltwater hard-bait lures already available by LIVETARGET. The bait has precise balance and a slow natural fall due to the strategic placement of the internal weight. The LIVETARGET Shrimp hosts life-like legs that produce a natural swimming movement to further emulate a natural shrimp. Proprietary shrimp scent is infused into the plastic during the manufacturing process to add even more familiarity to a predator's sense of smell and taste. The lures also have a special rattle chamber built in to deliver the "ticking" sounds associated with a shrimp's movement. Premium saltwater hooks are pre-rigged in the LIVETARGET Shrimp as appropriate to each model's size and custom weight system.
Yo-Zuri 3D Inshore Surface Minnow
$10.99 - $11.49
The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Surface Minnow is an exceptional choice for fishing grass flats, oyster bars and other extremely shallow water areas where traditional minnow baits can be fished. Yo-Zuri's patented 3D prism finish sends out flashes of light which fish can see from a great distance. The internal hologram sheet never wears off and keeps on flashing even when the clear body is scratched. The minnow shape mirrors a variety of the baitfish that top inshore predators prey on including Mackerel, Mullet and Sardines. The strategic weight position and round body gives the 3D Inshore Surface Minnow a rolling action on the straight retrieve that creates a V on the surface.
Mirrolure Series III® Catch 2000®
$10.49
S20MR - The popular Catch 2000® is now available in Series III®. Series III® Catch 2000® features a natural baitfish pattern, highly reflective holographic foil and MirrOredTM hooks for added effectiveness. This great mullet imitation suspends at 10" to 16" and will "walk-the-dog" below the waters' surface. Each Series III® Catch 2000® has sonic "fish-calling" rattles and famous mirrolure fiery red eyes. Excellent for Trout, Redfish, Snook, Striper and Tarpon.
Yo-Zuri 3DS Minnow
$10.99 - $12.49
The 3D Fingerling is a proven fish catcher especially in shore saltwater gamefish. Lifelike color patterns incorporated with suspending 3D body technology and lifelike eyes. Perfect swimming action. Comes per-rigged with new stronger and sharper round bend treble hooks. Rolling action. ( Measures 2 3/4" and weighs 1/4 ounce)
LiveTarget Baitball Glass Minnow
$13.99
The Koppers Live Target Glass Minnow Bait Ball Jerkbait is part of the Kopper's award-winning Bait Ball series of lures. Featuring multiple baitfish profiles within the bait, it gives the appearance of a small group of fish (or bait ball), which has been separated from the main school. When bass attack a school of baitfish, the baitfish scatter and then instinctually form smaller bait balls in an effort to regain the safety of the school. These little isolated groups of baitfish are exactly what bass target and chase once the school has been disrupted, and they are exactly what the Koppers Live Target Glass Minnow Bait Ball Jerkbait imitates. Perfect for those times of year when bass are keying on tiny baitfish, the Koppers Live Target Glass Minnow Bait Ball Jerkbait provides an imitation you can cast and fish with conventional gear and still mimic the smaller baitfish. Available in a range of colors, the Koppers Live Target Glass Minnow Baitball Jerkbait taps into the impulses of foraging bass, and allows you to present multiple baits without throwing an umbrella rig.
Unfair Lures Paul's Stick Minnow
$8.99
The classic shape and dependable wobble actions of the Unfair Lures Stickminno Series is well known for enticing bites from a large variety of fish species. Meant to cover the water column, it dives to six feet. There is a size and color to fit any fishing situation. You can depend on the durable construction and reliable action to produce bites. The Eagle Claw Lazer Hooks will hold on to your catch. Every fisherman should have several of these "go to" lures on hand for their next fishing trip.
LiveTarget Cigar Minnow
$17.99 - $21.99
Cigar Minnows are found throughout the Gulf of Mexico and along the Atlantic Seaboard. The CMJ-115 is ideal for Snook, Redfish, and Trout, while the CMJ-152 is perfect for targeting Kingfish and Grouper. Cast & retrieve or fast troll. Electro-plated metallic finish. Wire-thru construction. Saltwater.
Rapala Minnow Rap®
$14.49
A true testament to the skill and craftsmanship of the Rapala lure designers, the Minnow Rap® is a hybrid of the famed Original Floating® minnow profile and the renowned Shad Rap® action. Constructed of balsa with a tight, wobbling action. Choose from Classic patterns with clear lips or bleeding patterns with bleeding gills and deep red lip. Premium VMC® black nickel hooks on both, Hand-tuned and tank-tested for perfect action right out of the box.
Westin Salty The Shrimp - Hard
$11.49
What's the best way to make a shrimp imitation lure? A 3D scan of a real life shrimp, of course! That's what we did when creating Salty the Shrimp, - an awesome hard lure designed with Scandinavian seatrout in mind, but works equally well with seabass, trout and even freshwater predators like perch. The head is designed as a flat surface, which works in the same way as a wobbler lip, creating a tight and erratic swimming action. The hook is located at the tail end to further enhance the aggressive swimming action - however, you can easily switch the hook to the head end if you want longer distance casting or a calmer, side-to-side swimming action. Salty the Shrimp comes in an array of badass color variations for different situations, all of which are hand painted. Fish him fast or slow, but whatever you do, be ready! He wobbles almost the second he hits the wet stuff, so be prepared to catch some fish.
Daiwa Salt Pro Minnow Bullet
$15.99 - $16.99
The Daiwa Salt Pro Minnow Bullet is a new lure from Daiwa specifically designed for striper bass fishing in the North East. The SP Bullet evolved from the SP Minnow, a super popular epic fish catching lure. The SP Bullet is a slender 6" lure just like the SP Minnow but the SP Bullet does not have a lip. The SP Bullet is basically a needlefish with a little hint of darter in the nose. This brand new design from Daiwa sinks level and has a tight "S" style swimming action. They are rigged right and ready to fish with a heavy 1.4mm through wire construction and 2/0 VMC Hooks. Daiwa gave the SP Bullet the same internal long cast weight system that gives the SP Minnow its phenomenal casting ability. Even in windy conditions, the SP Bullet will live up to its name casting like a bullet!
Sebile jstrumil
$8.89 - $11.49
Westin Sandy Andy
$9.09 - $13.99
The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The premoulded jig mounted with an ultra-sharp sea hook and soft, durable body allows you to replace tailpieces and prolong its life, while the range of colour goes from natural to acid house! Ultra sharp and strong Japanese style sea fishing hook. Hooks: #1/0, #3/0, #4/0.
Halco Hamma
$11.49
It is a clear-bodied, controlled rise casting lure supplied with multiple easily changeable bibs of varying depths. It gives maximum flexibility in one easy package. Hamma is destined to nail its competition and turn the lure fishing world on its head. It has an incredibly realistic baitfish profile and also features a specially designed weight transfer system for great casting ability. The Hamma also has super sharp and strong Mustad trebles for maximum holding potential when using modern braided line technology, and Halco's famous heavy duty fish rings. In the water the Hamma has a marvellously enticing, tight swimming action with a subtle phase shift mid-cycle that can be used to easily mimic a wounded baitfish.
Mirrolure Catch Jr.®
$10.49
This suspending lure features the same "fish-catching" action as the Catch 2000®, however, it is smaller in size and weight. Ideal when Trout, Redfish, Tarpon, Snook and Striper are feeding on smaller baitfish or when fishing with lighter tackle.
Manns Textured Stretch 15+ & 20+
$14.49
Mann's is proud to introduce new textured version of their top selling Stretch 15+ and 20+. These baits look even more natural than ever before thanks to raised gillplates, textured bodies that reflect light, and 3D eyes. New hardware includes Eagle Claw® Lazer Sharp® Platinum Black? 3X hooks.
Westin Coco The Crab
$11.49
Coco the Crab is a HUGELY realistic crab lure - made from a 3D scan of the real thing. We spent a huge amount of time researching real crabs from around the world to create this lure and wide range of amazing trigger colours and patterns it is available in. When being fished along the bottom, the defending foam claws rises above the crab's body and the semisoft, realistic legs ad balance and realism. It can also be fished easily in mid water. It features a tungsten belly that means he always lands the right way up and makes Coco a lead-free warrior! Owner® ST-36BC #14 treble hooks.
Rapala X-Rap® Long Cast Shallow
$18.99 - $20.99
This shallow running model is also designed for extreme casting distances in the most demanding conditions. Built heavy and tough to target large, aggressive saltwater predators. Fish with a fast, steady retrieve for a snaking, wobbling action with minimal resistance, or jerk to walk-the-dog just under the surface with the legendary X-Rap® Slashbait® action. Fluttering down on the drop for multitudes of presentation options. Heavy hardware and super strong VMC® single hooks.
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