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Fishing Lures

Luhr Jensen Crippled Herring
$7.99 - $14.49
This bait-shaped metal jig has attracted the attention of all types of fish all over the country. For jigging, mooching, casting, or trolling.
Heddon Chug'N Spook
$8.69
Now anglers can add another version of this fish-producing lure - the Chug'n Spook - that will spit tremendous amounts of water while producing the classic side-to-side sashay that drives fish wild. The Chug'n Spook features an open, cupped mouth that spits loads of water and creates enormous surface action. Despite the addition of the spitting mouth, the Chug'n Spook still walks-the-dog with ease, creating that hypnotizing action that predator fish can't resist.
Berkley Gulp!® Floating Salmon Eggs
$7.09
Outperforms natural salmon eggs. Potent scent disperses to attract sensitive-smelling trout and salmon. Durable and long lasting. Stays on the hook longer.
BayCoast Hyper Tails
$3.29 - $6.19
The time-tested and most popular of all striper jig trailers, Hyper Tails are designed to get attention and catch fish. Hyper Tails have a grub-like body for easy and solid rigging. Their thin tail design has a "ridge" along both sides of its lateral line to support its length, and the tail's knife-blade-beveled edges make it extremely lively.
Johnson Silver Minnow® Weedless Spoon
$4.99 - $6.19
The weedless wonder that will come up clean and weed-free every time. Patented 35 degree wobble. Rocks back and forth, but won't roll and twist line. Plated with pure silver or 24K GOLD for a brighter flash.
Betts Trim Gim?
$4.09 - $4.29
The bullet shaped long trim body with rubber legs creates plenty of wiggle. Cork body cemented on Mustad® hook. 1 per pack.
Fishbites Yeh Monn!®
$4.39
There are no fish oils, tissues or extracts used in Yeh Monn!®. It's powered by the proven scent technology developed by Fishbites - the scent that melts in the water, not on your hands!® Each bag contains two 5/8" x 13" bait strips. Each bait strip cuts easily with scissors, so all you need to do us cut 'em, hook 'em and cast 'em! Yeh Monn!® features a fiber mesh that helps the bait survive numerous strikes, catches and re-casts. This product is 100% biodegradable.
Zoom G-Tail Worm
$6.09
The Zoom G-Tail Worm features a thick body and a wide tail, a throwback to the gator-tail design made popular in the 70s and 80s. The G-Tail's square body shape and wide tail offers a larger presentation, making it a great choice when going after big fish. The Zoom Bait G-Tail Worm is a good fit for either Texas rigs or Carolina rigs but can also be fished weightless to create a buzzing action on the surface. This modern take on the gator tail worm is a timeless throwback, perfect for river systems and any place that a little more tail action is desirable. Salt impregnated. Size = 6".
Fishbites Fish N' Strips
$8.19
100% biodegradable, tough as nails. Flesh-like feel.
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$4.49
The ever-popular Bobby Lane design has been taken to the next level. Features bigger ribs and a wider body for maximum water disturbance. Thinner body design results in flawless hook- ups.
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$5.59
Do nothing style of bait has very limited action for slow finesse applications. Moves water easier with back ribs. Carolina rigging specialist, but can be used on darter heads, Texas rig or great on a drop shot.
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$5.39
Compact bulky creature profile. Small legs move with little to no angler inputs. Large legs add weight for longer pitches.
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$4.89 - $5.39
Longtime favorite bait now even better! Longer legs for improved swimming action. Rig as Texas rig, jig trailer or Carolina rig.
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$3.59 - $5.59
A classic is now improved for high action even at the slowest speeds. Great for Carolina rigs and bed fishing.
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$7.79
Offering a tempting surface waking action at any speed, the Berkley® WakeBull combines the popular Squarebull body with a shallow pitched bill and tail wagging action. It's bill and well-balanced design not only allows it to deflect off surrounding cover but also allows it to be fished at higher speeds without blowouts. WakeBull's sound resonance chamber amplifies the knocking sound with each wag of the tail that entices the curiosity of surrounding fish.
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$8.89
Ideal for finesse top water presentations, the Berkley® Drift Walker features a slim hydrodynamic profile and a long walking stride for those slick calm days. The tail weighted design provides long casts while the subtle clicking sound draws fish in from a distance. Complete with three sharp Fusion19? hooks, the Berkley® Drift Walker will stick even the slightest top water strikes.
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$4.99
So what makes the Big Bite Baits Wacky Stick so special? It's the first stick bait to mold an O-ring into the plastic. No more O-ring tools or packs of O-rings to wrestle with, all you have to do is take your favorite wacky hook and slide it through the exposed portion of the molded-in O-ring. The Big Bite Baits Wacky Stick offers the same great wacky rig action of a traditional wacky rigged stick bait with none of the hassle. Available in a range of proven colors, the Big Bite Baits Wacky Stick can also be rigged in all the same ways you would a normal stick bait.
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$7.89
Magnum brother to the popular Hit Worm. Ribs provide more surface area for PowerBait MaxScent flavor & scent. Shaky head, jerk worm, Texas rig are all good options. The all-new material releases a super-charged scent field attracting fish in a way never before seen.
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$7.89
A classic lizard design and optimized for MaxScent material. Impregnated with PowerBait MaxScent for slow moving applications. The all-new material releases a super-charged scent field attracting fish in a way never before seen.
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$4.29 - $5.39
The ever-popular pro design has been taken to the next level. Uniquely designed tail for improved action. Ideal for jig heads, Carolina rigs, and wacky worming.
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$3.29
Precisely shaped to generate lift in a hurry, the Yum Tip Toad gets up on plane quickly, so you get the most out of every turn of the reel handle. Along the back, the Yum Tip Toad is molded with hook bend placement notches that ensure proper rigging with 4/0 and 5/0 frog hooks. Offered in a range of pro-selected color patterns, the Yum Tip Toad is sure to be a mainstay among topwater anglers.
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$4.49
The ever-popular Bobby Lane design has been taken to the next level. Body and tail design creates an irresistible wiggle. Very versatile swimbait: weighted EWG, Florida rig, offset wide gap hook, or jighead.
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$8.89
Create a top water commotion they can't resist with the Berkley® Spin Rocket. The Spin Rocket's slender hydrodynamic profile is an excellent minnow imitator that glides across the surface. It's clear plastic props feature a cupped design with an enhanced surface area that can spin at slower speeds with maximum spray. Twitch it, rip it, or simply reel it across the surface for irresistible spraying action.
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$4.99
Poured with a super high salt content, the Big Bite Baits Soft Super Salt Trick Stick produces an aggressive wobbling action on the fall and its super soft texture makes it feel extremely natural to the fish when they bite, making them hold on longer. Perfect for a wide range of application, the Big Bite Baits Soft Super Salt Trick Stick is absolutely deadly when rigged weightless on a wacky or offset worm hook, but it is also highly effective on a Texas-rig, Carolina-rig, or a shaky head
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$4.89
Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad®. Each bait is individually tank tested and sure to perform right out of the package whether you troll it, cast it, or stop and go retrieve.
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$7.49 - $7.99
Soft trailer chases the main body & blade, imitating a hungry, distracted bait fish, creating intense flash & attraction. Patented 2 part bell and gear made of machined brass emits low-frequency sound vibrations while virtually eliminating line twist.
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$4.59
Like its bigger brother, the Slammer, the X Zone Pan Slammer is a bait that is irresistible. Rig this bait on a small jig head for the best presentation.
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$4.59
The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any conditions or locations. Rig with an internal tube jig head for dragging or snap jigging over deep structure or use a light tube jig head with the X-Tube for bed fishing. Texas Rig the X Tube lure for skipping under docks, punching mats or flipping around grass edges.
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$6.39 - $6.79
The Gene Larew® Biffle HardHead® Jighead offers the benefits of a football head plus the added action of a worm-hook that moves freely with the bait! Tommy Biffle used this head to win the BASS Elite Series ''Sooner Run'' event.
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