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Fishing Lures

Storm Rattlin' Chug Bug®
$10.49
This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can't resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction.
Leland Neon Trout Magnet 85 Piece Kit
$14.99
Perfect in almost every fishing condition. Kit comes with (10) of the following body colors: mealworm gold, bubble gum, opaque chartreuse, chartreuse/orange, green/black, pink & white. Also includes (5) gold, (5) black & (5) silver 1/64oz shad-dart heads.
Luhr Jensen Crippled Herring
$7.59 - $13.99
This bait-shaped metal jig has attracted the attention of all types of fish all over the country. For jigging, mooching, casting, or trolling.
Northland Fish-Scale Rainbow Spinners
$14.34 - $15.54
A premium quality single hook spinner rig designed for minnows, leeches and crawlers. it features a hand snelled 60" Trilene® XT leader, "blood red" Lip-stick hook, holographic pearl beads and a hot metallic "fish-scale" attractor blade for maximum flash and life-like reflection.
VMC UV Neon Moon Eye Jig Kit
$10.99
This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider profile while adding realism. Assembled with a VMC® Premium high-carbon steel hook with top of the line black nickel finish. Kit contains 10 assorted UV colors.
Bagley Bang-O-Lure
$13.49
Made of balsa wood with stainless steel wire through construction that produced the ideal imitation of a bait fish for both fresh and saltwater.
Strike King Tour Grade Buzzbait
$10.99
The Strike King Tour Grade Buzzbaits features premium components, including exclusive Gamakatsu hooks designed to maximize your hookup ratio. The sculpted, quick-planing head and the single rotating blade ensure the bait tracks perfectly straight and creates the necessary lift and water commotion to attract attention. Additionally, Strike King's exclusive Magic Skirt provides more action than typical skirts. The Tour Grade Buzzbaits from Strike King provide you with the quality and performance pro anglers require, giving you that extra edge in the water.
Lucky Craft Pointer Sp Jerkbait
$15.99
Designed with a very low center of gravity through the use of special brass weights. The low center of balance causes the lure to wobble & vibrate whenever the retrieving motion is stopped. It will suspend 4 -5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. A short twitch of the fishing rod will generate the "Walk the Dog" action under the water.
LiveTarget Pinfish Lipless Rattlebait
$12.99 - $14.99
The LIVETARGET® Pinfish is a must have for inshore and coastal anglers. When Pinfish roam the grass flats during their annual migrations, this lipless rattlebait is the lure of choice for hardcore anglers. Ladyfish, Tarpon, and Redfish find the tight wiggle and enticing rattle irresistible. Destined to become your go-to bait, the ultra-realistic 3-D profile and anatomical markings accurately replicate the unique appearance of the Pinfish. Saltwater predators love Pinfish and you will too after battling the fish of a lifetime with the LIVETARGET® Pinfish.
Wahoo Buzz Baits
$15.54 - $16.74
The horizontal head slipstreams easily through the water as the two-tone chip-resistant paint and eyes look like something sweet to eat. The aluminum blade gurgles and vibrates, and the silicone metal flake skirt creates sparkle and action. The premium nickel laser-sharp hook guarantees penetration.
Wahoo Promo Spinner
$16.14 - $519.99
This bait has a cone-style head that slips easily through the water as the two-tone chip resistant paint and double eye adds to the illusion of a baitfish. The plated smooth blades vibrate and pulse light and the silicone metal flake skirt create sparkle and action.
Blue Water Candy Cobia/Striper Grinning Jigs
$9.29 - $16.49
Beautifully painted Grinning Gus heads with extra strong 8/0 Mustad Duratin saltwater hooks. No more straightend hooks to worry about when fighting large Cobias and Stripers. Hand crafted in the USA using the finest nylon fibers and mylars.
Strike King George Cochran Quad Shad Spinnerbait
$10.99
The Strike King George Cochran Quad Shad is a spinnerbait unlike any other. Four blades provide maximum flash, imitating an irresistible school of minnows. Toss this bait into heavy cover and watch the territorial bass prepare for an ambush. As Bass Pro George Cochran puts it, `It will outfish any other spinnerbait in certain conditions. For a totally new fishing experience, tie one on and hang on!`
Billy Baits Rigged Turbo Whistler
$18.99
Creates multiple jets for unbelievable action. The lure head weighs about 2 oz. but stays down due to the cupped head design. The mylar under skirt is topped with a 4 inch rubber skirt. Works great with or without bait. Pull at 7-9 knots. Great for Dolphin, Wahoo, Tuna and small billfish.
Double OO Flu Flu®
$3.29 - $19.08
Flu Flu Jigs are the finest quality hand-tied feathered lures available. With an open eye for hassle-free rigging, Flu Flus are made with gold-plated aberdeen razor sharp hooks.
Rapala Skitter V
$13.49
This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap® body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. Translucent Body. 3D Holographic Eyes. Quick Turning Walk-the-Dog. VMC Black Nickel Round Bend Hooks.
Rapala CountDown®
$8.79 - $11.49
Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC® black nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box.
No Alibi No©Alibi®
$5.09 - $11.99
The famous No©Alibi® Trolling Feathers, introduced in 1926, are a must for many saltwater anglers using them plain or with natural baits.
LiveTarget Sunfish Bluegill Wakebait
$16.99 - $19.99
Designed for targeting the big bass and game fish that feed on bluegill. Extremely detailed and lifelike with its realistic gill plates, scales and fin patterns, also features a durable, single-jointed construction.
Eppinger Red Eye® Wiggler®
$10.49 - $12.49
The name says plenty about this lure's traits. it wiggles, it wobbles, but most of all it catches fish! The dual cut glass eyes capture and reflect available light, drawing the attention of predatory fish. The Wiggler is an asset for every angler.
Lunker Lure Proven Winner Spinnerbait Combinations
$8.69 - $10.49
Manufactured using only the highest quality materials. Features include: powder-coated base color with an Imron top coat for a tough, long-lasting finish, Sampo ball bearing swivel, super-soft silicone skirt and wide pre-sharpened hook. Ready to fish straight from the package.
Yamamoto Fat Boy Ika
$10.49
With approximately a 4/0 extra wide gap offset shank hook, it weighs about a 1/2 ounce, casts well and sinks quickly into the often overlooked 10 to 20 foot zone. Has a built-inside to side sashay which is all the bass need to see some days. They are 6 inches long and come in packs of 10.
Storm Arashi® Wake Crank
$11.99
Runs just under the surface with a hard rolling action and a pronounced tail kick creating a large wake that draws attention. Fish it slow or fast, this Arashi® keeps waking and running true at any speed. SINGLE BALL RATTLE SYSTEM features a knocking cadence and low frequency pitch that fish can perceive at greater distances and easily track to the source. ROTATED HOOK HANGERS nests the hooks close to the body for improved action, preventing hang-ups and allowing larger hooks. SELF-TUNING LINE TIE is a free-moving design that keeps the lure tracking true, ensuring non-stop fishing action. CIRCUIT BOARD LIP starts right away at slow speeds and quickly reaches maximum diving depth. Extremely thin with superior strength and durability.
LiveTarget Yellow Perch Jointed Crankbait
$15.99
The LIVETARGET Jointed Yellow Perch is a deadly tool for targeting most freshwater gamefish. Seasoned anglers will value the trigger provoking action, sound and vibration. If you're looking for a Perch bait that will entice even the wariest trophy...look no further.
Spro Mc Stick 110 Suspending
$17.99
Features 3 sticky sharp Gamakatsu #5 trebles that insure sure and solid hook ups. Designed to suspend at lower water temperatures for those finicky fish. A bait that is very easy to adjust for those aggressive warmer season fish.
Williamson Vortex Speed Jig
$19.49 - $26.99
The rotation, combined with the two-sided color pattern, creates maximum flash. Each jig is pre-rigged with a stainless steel, ball-bearing swivel and a single VMC® Assist hook
Mepps Musky Killer®
$15.99
The Musky Killer® has produced more muskies than any other lure. It casts far and the blade begins turning at the twitch of the wrist.
Mepps Aglia® Tandem Bucktail
$13.49
Features a heavy duty #1/0 bronze treble hook with a #2 treble hook trailer. Hand tied tandem tail is genuine bucktail, dyed in brilliant fish attracting colors. Solid brass blades and bodies, a durable stainless steel shaft and rugged folded solid brass clevis.
Mister Twister Shad
$10.99
Versatile and virtually weedless, the Mister Twister Top Prop shines as a surface lure for bass. This lure's design prevents it from collecting vegetation, making it ideal for trolling or casting in heavy cover during the hot summer months. The hollow body design floats even with stop-and-go buzz fishing. Rattle beads in the body and a Split Double Tail? draw trophies out of the weeds with irresistible action and natural colors
C&H Lil Stubby Rigged For Bait
$10.99
Deadly plain or rigged with strip bait, ballyhoo, cigar minnow or in front of live bait. These lures improve action and increase strikes. Skirts are easily replaced. Lure comes rigged with 100# mono, 3407 7/0 mustad hook, rigging pin and a bait spring for easy rigging.
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