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Fishing Lures

Leland Neon Trout Magnet 85 Piece Kit
$14.99
Perfect in almost every fishing condition. Kit comes with (10) of the following body colors: mealworm gold, bubble gum, opaque chartreuse, chartreuse/orange, green/black, pink & white. Also includes (5) gold, (5) black & (5) silver 1/64oz shad-dart heads.
Luhr Jensen Crippled Herring
$7.99 - $14.49
This bait-shaped metal jig has attracted the attention of all types of fish all over the country. For jigging, mooching, casting, or trolling.
Storm Rattlin' Chug Bug®
$10.99
This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can't resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction.
VMC UV Neon Moon Eye Jig Kit
$10.99
This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider profile while adding realism. Assembled with a VMC® Premium high-carbon steel hook with top of the line black nickel finish. Kit contains 10 assorted UV colors.
Strike King Tour Grade Buzzbait
$10.99
The Strike King Tour Grade Buzzbaits features premium components, including exclusive Gamakatsu hooks designed to maximize your hookup ratio. The sculpted, quick-planing head and the single rotating blade ensure the bait tracks perfectly straight and creates the necessary lift and water commotion to attract attention. Additionally, Strike King's exclusive Magic Skirt provides more action than typical skirts. The Tour Grade Buzzbaits from Strike King provide you with the quality and performance pro anglers require, giving you that extra edge in the water.
Wahoo Buzz Baits
$15.54 - $16.74
The horizontal head slipstreams easily through the water as the two-tone chip-resistant paint and eyes look like something sweet to eat. The aluminum blade gurgles and vibrates, and the silicone metal flake skirt creates sparkle and action. The premium nickel laser-sharp hook guarantees penetration.
Blue Water Candy Cobia/Striper Grinning Jigs
$9.29 - $16.49
Beautifully painted Grinning Gus heads with extra strong 8/0 Mustad Duratin saltwater hooks. No more straightend hooks to worry about when fighting large Cobias and Stripers. Hand crafted in the USA using the finest nylon fibers and mylars.
Strike King George Cochran Quad Shad Spinnerbait
$10.99
The Strike King George Cochran Quad Shad is a spinnerbait unlike any other. Four blades provide maximum flash, imitating an irresistible school of minnows. Toss this bait into heavy cover and watch the territorial bass prepare for an ambush. As Bass Pro George Cochran puts it, `It will outfish any other spinnerbait in certain conditions. For a totally new fishing experience, tie one on and hang on!`
Billy Baits Rigged Turbo Whistler
$18.99
Creates multiple jets for unbelievable action. The lure head weighs about 2 oz. but stays down due to the cupped head design. The mylar under skirt is topped with a 4 inch rubber skirt. Works great with or without bait. Pull at 7-9 knots. Great for Dolphin, Wahoo, Tuna and small billfish.
Double OO Flu Flu®
$3.29 - $19.08
Flu Flu Jigs are the finest quality hand-tied feathered lures available. With an open eye for hassle-free rigging, Flu Flus are made with gold-plated aberdeen razor sharp hooks.
Rapala Skitter V
$13.49
This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap® body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. Translucent Body. 3D Holographic Eyes. Quick Turning Walk-the-Dog. VMC Black Nickel Round Bend Hooks.
LiveTarget Sunfish Bluegill Wakebait
$16.99 - $19.99
Designed for targeting the big bass and game fish that feed on bluegill. Extremely detailed and lifelike with its realistic gill plates, scales and fin patterns, also features a durable, single-jointed construction.
Spro Mc Stick 110 Suspending
$17.99
Features 3 sticky sharp Gamakatsu #5 trebles that insure sure and solid hook ups. Designed to suspend at lower water temperatures for those finicky fish. A bait that is very easy to adjust for those aggressive warmer season fish.
Mepps Musky Killer®
$15.99
The Musky Killer® has produced more muskies than any other lure. It casts far and the blade begins turning at the twitch of the wrist.
Mepps Aglia® Tandem Bucktail
$13.49
Features a heavy duty #1/0 bronze treble hook with a #2 treble hook trailer. Hand tied tandem tail is genuine bucktail, dyed in brilliant fish attracting colors. Solid brass blades and bodies, a durable stainless steel shaft and rugged folded solid brass clevis.
Mister Twister Shad
$10.99
Versatile and virtually weedless, the Mister Twister Top Prop shines as a surface lure for bass. This lure's design prevents it from collecting vegetation, making it ideal for trolling or casting in heavy cover during the hot summer months. The hollow body design floats even with stop-and-go buzz fishing. Rattle beads in the body and a Split Double Tail? draw trophies out of the weeds with irresistible action and natural colors
Billy Baits Mini Turbo Slammer
$8.57 - $16.99
This famous Billy Baits lure is a smoking rocket in the water! The Mini Turbo Slammer will catch virtually any fast-swimming species, from dolphin and wahoo to marlin. The Mini Turbo Slammer is designed with a nickel-plated brass bullet head with an extra-flashy, pulsating Mylar skirt. When trolled at high-speeds, with or without bait, the Mini Turbo Slammer is deadly effective. Choose between rigged or unrigged. Measures 8-1/2". Weighs 5/8oz.
Strike King KVD Sexy Splash Topwater Popper
$11.49
The KVD Hardbait Series from Strike King are designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.s design is the perfect balance of spitting, chugging and walking to entice topwater strikes. They include Premium components, feather enhanced rear treble hook, 3D eyes, ultra-realistic paint jobs and strike inducing action. If you like throwing topwater for BIG fish, this is the bait for you, from Strike King, a leader in topwater hardbaits!
Strike King Sexy Spoon
$11.49 - $12.99
The Sexy Spoon is designed to emulate a dying baitfish, the flash, flutter and fall of the Sexy Spoon is unlike any other spoon on the market. Fished around submerged brush, deep grass or muscle beds there is no wrong way to fish the Sexy Spoon. Most commonly retrieved by stroking the spoon, this technique yields some big fish! Once again, this is a big fish bait!
Strike King Premier Plus Spinnerbaits
$11.49 - $68.94
Spinnerbaits featuring the Perfect Skirt with Magic Tails and Sabre Point? Trailer Hook. Spinnerbait includes the exciting Perfect Skirt that blooms wide and even, and the exclusive Magic Tails serve as a trailer while together they give more action than typical skirts. The color patterns match the head of the lure and create an appealing and natural look to the fish.
Strike King Pro Model Extra Deep Series 8XD Crankbait
$17.49
Designed for the anglers who love the action of the 6XD, but don't enjoy the torque of the 10XD, the Strike King 8XD gives anglers a mid-range presentation that provides the best of both worlds. Designed with all of the premium features as the rest of the XD series, the Strike King 8XD Crankbait delivers a quick, bullet-like dive that digs down to 20-feet and tempts fish with the signature XD wobble. Offered in a number of proven colors, the Strike King 8XD Crankbait provides all of the tournament-wining characteristics that have made Strike King's XD series a household name - now in a new size that will round out your crankbait arsenal and make sure that you're prepared for every possible situation.
LiveTarget Frog Walking Bait
$12.99
It's a frog bait, but it fits into the hard lure topwater walking bait. Instead of walking the dog, now you're walking the frog.
LiveTarget Sunfish Crankbait
$12.99
Designed to mimic an isolated bluegill frantically fleeing from a predator. Precision tooling provides unrivalled detail in the body and is finished with a cutting edge multi-layered paint process.
Missile Baits MBDB45B-BRF D Bomb
$12.99
Missile Baits MBDB45B-BRF D Bomb Creature Bait, 4.5", Bruiser Flash, 25 per Bag
Yo-Zuri 3DB Prop
$12.49
Top Water "Commotion" Action. Polycarbonate Prop for Lifelong use and unique sound. Large airplane blades to displace more water. Internal Cadence Rattle & Noise BB's. Injured "Red Eye", Gamefish key in on distressed baitfish. Patented Wave-Motions Ribs for more vibration. Internal 3D Prism, Patent Pending. Round bend black nickel treble hooks.
Dreamweaver 11
$18.49 - $20.99
Innovative design allows the Spin Doctor to roll properly and effectively at speeds from near zero to speeds upwards of 4 mph. This speed tolerance has revolutionized Great Lakes Salmon Trolling by allowing fisherman to integrate highly effective rotators into their spread of spoons and plugs. Long gone are the days of having to choose between an all Dodger Program or all Spoon Program. With the Spin Doctor, you can always include the effectiveness of a rotator in your spread. Charter Captains across the Great Lakes make sure that a Spin Doctor is deployed into their spread.
Strike King Pro Model Extra Deep Series 5XD Crankbait
$8.39 - $10.49
An Xtra Deep diving version of the Series 5 with a unique curved bill and is balanced to cause a steep dive angle to enable this medium body bait to dive faster and deeper than other crankbaits this size. The bill design also enables the lure to track well when in contact with the bottom. The longer you can cast the deeper a crankbait can go and this lure casts far!
Zuker 6
$14.49
Down deep where it counts, the Zuker "broom" is a beautiful lure. It catches fish. The lure proved it's worth, many times over several seasons, so I'm now stocking them in good supply, and expanding the color selection. The ZG presents a different look and feel to a fish, there may be a different sonic characteristic as well. For some strange reason, this lure was among the most productive trolling lures for albacore tuna the past several seasons.
LiveTarget BaitBall Yearling Lipless
$15.99
LIVETARGET Life-Like Lures take lure manufacturing to a new level of "Match the Hatch" realism. Featuring 3-D tooling and multi-layered paint to bring the lures alive. Available in the most popular forage bases to match what the fish are feeding on in your home waters in Fresh and Saltwater areas. Try one today!
Eppinger Huskie Devle, Huskie Junior & Troll Devle
$14.49 - $21.99
Use Eppinger's heavy-duty Troll Devles, Huskie Juniors and Huskie Devles for catching trophy-sized lake trout, muskies and northern pike.
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