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Fishing Lures

Storm Rattlin' Chug Bug®
$10.99
This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can't resist it. Weighted tail for longer casts, a loud rattle and a teaser tail for extra attraction.
Bagley Bang-O-Lure Spin Tail
$13.49
Made of balsa wood with a tail spinner blade that spits & sputters, an ideal imitation of a bait fish for fresh and saltwater.
Luhr Jensen Crippled Herring
$7.99 - $14.49
This bait-shaped metal jig has attracted the attention of all types of fish all over the country. For jigging, mooching, casting, or trolling.
Leland Neon Trout Magnet 85 Piece Kit
$14.99
Perfect in almost every fishing condition. Kit comes with (10) of the following body colors: mealworm gold, bubble gum, opaque chartreuse, chartreuse/orange, green/black, pink & white. Also includes (5) gold, (5) black & (5) silver 1/64oz shad-dart heads.
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$11.49
The Salmo Bullhead has long been considered one of the best sculpin imitation lures available on the market. The perfect composition of form and content shape, color and unbelievable action through the water make the Bullhead irresistible. Originally developed to entice trophy Brown Trout, anglers have discovered the Bullhead is equally effective on many predatory species in both rivers and lakes. Created using Salmo's proprietary High Density Space Aged Foam (HDSF), the Salmo Bullhead is as tough a lure as you will find. Every Salmo Bullhead is hand crafted and painted in Poland, then tank tested and hand tuned to ensure they swim perfectly, right out of the box. 2-1/4" in length, 15/16oz weight.
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$10.99
This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive, hard-thumping sweeping tail action. Designed to dive deep whether cast or trolled.
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$13.99
The subtle, relaxed side-to-side action of the X-Rap® Twitchin' Mullet is designed to perform a wide twitching walk the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish. Slow sinking allows a glide and drop technique that lands the Twitchin' Mullet into pockets where big fish love to ambush their prey.
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$12.99
Just like a spooked baitfish fleeing for its life in the top of the water column, the Scatter Rap® Shad Deep brings Scatter Rap action to the 9-12 foot depth range. Balsa Body with Scatter Lip Wire Through Construction. Evasive, Erratic, Floating, Silent Action. Classic Shad Rap Profile. Quick Diving. Non-Rattling. High buoyancy. Premium Black Nickel VMC® Hooks.
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$15.49
The 4.5 Vudu Mullet is the perfect imitation of a small finger mullet. Great for trout, reds, snook, and other inland species. Rigged with a VMC Saltwater 2.0 hook and has an internal 1/2 oz weight for great casting distance. The Vudu Mullet is a medium sink lure and best with a medium retrieve. A stop n go retrieve is very effective. Crank a few times then let it fall for a second, then crank it again. Can be burned along the surface also.
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$10.49 - $12.49
Hand Crafted in Europe, every Rattlin' Hornet is painstakingly assembled, painted, tank tested and hand tuned to ensure it produces results right out of box. Available in three sizes, the floating Rattlin' Hornet features the revolutionary Salmo Infinity Cast System (SICS) featuring a weight transfer mechanism to ensure the Hornet has exceptional range with every cast. The Rattlin' Hornet's new rattle chamber, combined with its already proven swimming action and Triple Grip Mustad KVD hooks, the Rattlin' Hornet is a universal, multi-purpose weapon that will catch all predatory fish. Backed by Salmo's Lifetime Warranty, the Rattlin' Hornet will provide years of aggressive strikes and always come back for more.
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$10.49
Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action.
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$12.49
The Salmo Fury Pop is an evolution in top water fishing. By adding a lifelike flocking to the surface of the lure, this textured material provides greater surface friction, helping keep the lure in place after each pop so the lure can be stalled while still displacing and moving water. This revolutionary finish also provides a more realistic feel and is designed and balanced for extreme versatility. The Salmo Fury Pop can be worked like a traditional popper or walk the dog retrieve, handling a wide range of speeds and cadences.
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$10.49
The Lunkerhunt Lunker Frog is the most life like frog currently available in the industry. The Lunker Frog replicates an adult frog and has swimming legs that extend during the retrieve and retract on the pause. At rest the Lunker Frog is 2.5 inches and will extends to 4.5 inches on the retrieve. The Lunker Frog behaves just like a living frog would in the water. At rest, the body of the Lunker frog drops down a little into the water perfectly replicating the action of a frog/bullfrog. This also results in higher hook-up percentages. The Lunker Frog features high quality components, a super soft hollow body construction, and a weedless design.
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$13.49
The Halco C-Gar is a weighted stick bait, designed for use on the surface for species such as Australian Salmon, Tailor and Queenfish or alternatively sub surface for all tuna, mackerel and other predatory fish. The lure action is less splashy than a popper however the unique nose and weighting ensures long casting ability with enough surface action to entice a strike from the wary fish looking for an easy meal. Featuring heavy duty Mustad trebles and Halco's famously strong fish rings for the ultimate lure to hook connection, the C-Gar is built like all other Halco products, to catch fish day in, day out without fuss and bother.
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$12.49
The Rattlin' Sting takes old world craftsmanship and blends it into one of the most sophisticated lures we've ever produced. The suspending Rattlin Sting features an integrated long cast system, so even with its 2/5 oz. weight, lengthy casts are no problem. And once retrieved, the internal rattle chamber calls the predators in with exceptional efficiency. Twitch it lightly for subtle direction changes. Twitch more aggressively and the wounded action is irresistible to feeding bass. And when left to sit, the suspending Rattlin' Sting will sit tantalizingly still. The Rattin' Sting is available in an array of field tested color patterns, and are finished with 3D eyes, Mustad KVD hooks and USA made Rasco Stainless Steel Split Rings.
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$11.49
This sophisticated wakebait is ideal for the shallows, where the big bass like to hang in cover. With its integrated weight transfer system known as the Salmo Infinity Cast System (SICS), you can cast the Bass Bug incredible distances, ideal for shallow wake fishing applications. The real secret to the Bass Bug however is its perfect balance and built-in rattle which work under any retrieve speed you choose. Designed specifically to throw that picture-perfect wake while staying low enough in the water not to miss the lighter strikes, the Bass Bug is a beacon to hungry fish.
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$15.49
If bigger is better, than the new 5.5 1oz Vudu Mullet will be better for those those close offshore species and stripers. Excellent in strong inlet currents and surf. We recommend a heavy action rod with 20-25lb test. Or braid at 30lb.
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$15.49
Now you have all the fish catching action of the Original Vudu Mullet in a slow sink model. Excellent for the wade fisherman who like a slower "in the zone" bait. We've also added the new HI-DEF patterns in this new model. Why not fish a bait that looks and swims like a real baitfish? Now you can.
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$11.99 - $12.99
The LIVETARGET Hollow Body Mullet features a realistic profile and life-like color patterns. It's versatile swimming action makes it exceptionally easy to use. Walk-the-dog with ease or simply twitch across the surface to generate a tantalizing bubble trail. The hollow body snag-proof design enables it to be fished through mangrove cover, skipped under docks and fished through floating grass. It is equipped with an extra-strong forged hook for powerful penetration and durability. Add a treble hook to the belly pin to enhance hookups in open water.
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$12.99
Designed to the specifications of BassMaster'sClassic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly wander with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a silent approach. Dives to 7'.
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$13.49 - $14.99
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$12.49
Jig Strips offer durable and versatile baits made from a flexible synthetic material. Eel Tail Jig Strips add strike simulating action and scent while maintaining their usefulness. Leave Jig Strips on your hook and use it over and over again. Spend less time changing your lure trailers and more time hauling in the big one - try Jig Strips and fish on.
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$12.49
The Skinny Tail Jig Strips were intentionally designed with an exagerated taper at the end. The result is a straight strip with unmatched tail action. Compared to other straight strips on the market, this unique design mimics the tail twitch of a live swimming bait. This strip would be a direct subsitute of the previous pork rind Uncle Josh Sea Rind 70S.
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$11.49 - $12.49
The Salmo Squarebill Floating Crankbait is the ideal lure if you love long casts and fishing through heavy cover. This floating lure is constructed with Salmo's proprietary high density space-age foam. This gives it the same buoyancy as balsa wood but increases its durability to withstand many attacks from predatory fish.
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$12.49
Fork Tail Jig Strips are designed with a "V"shaped tail and measure just under 4 inches to create the profile of a small bait fish. A great feature about this strip is the prepunched hole for easy rigging. This size is excellent if you are looking for a durable compact strip that is proven to simulate strikes. The fork tail would be a good subsitute for the previous pork rind Uncle Josh Sea Rind 50S.
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$18.49
Superfly's® Grab 'N Go Fly Fishing Assortment Pack has the diversity fly fishing anglers desire. The assortment pack was assembled with the most popular and successful patterns. Each fly in the pack is tied to exacting standards on chemically sharpened, high-carbon hooks. Living up to the brand name, the Grab 'N Go Fly Fishing Assortment pack will provide a super experience on your next fly fishing trip.
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