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Fishing Lures

Boone Unrigged Bird
$35.99 - $54.99
Constructed of urethane foam to prevent water absorption. A stainless steel-through-wire construction is used for added strength. The Boone? Bird should be attached to the snap swivel on your double line with the eye of the leader on the lure attached to the rear of the bird.
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$28.99
A medium running crankbait with a soft-plastic, live-action tail. It begins with the famous Believer? design that incorporates the following features: - a square nose that protects the hooks from hanging in heavy cover and pushes weeds out of the way - a high buoyancy body that creates lift and a super wide wobble when moved through the water - a backup action when paused that lifts the hooks and lure away from trouble - two eyes for selecting shallow or deep diving on the same body - rattles for creating nose that attract fish..and adds a soft plastic tail that is sized perfectly for the bait. The resulting lure is a killer trolling bait, casting bait, surface bait or twitch bait.
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$34.99
Freddy the Frog comes hopping onto the scene as a new favorite top water bait, with a crazy, crawling action and those lifelike legs that will stir curiosity in the most cautious of predator fish. Freddy's body is 3 1/2? in length, with the free-moving, jointed legs taking his total length to 7 1/4? making him a versatile snack for predators of all kinds who hunt on the surface, including big mean bass. His sexy moves on the surface are complemented by a glass rattle stick with internal steel balls that announce to every predator within the vicinity that frog is back on the menu. Just a simple cast-and retrieve method will bring some incredible surface action.
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$22.99
The TinBuck combines the perfect balance of original 700 Series Buchertail and the flashy skirt of the 700 Series Tinsel. You'll be sure to lure in attention with the TinBuck!
Blue Fox Vibrax Size 20
$7.09 - $46.14
The Classic Vibrax features a patented two-part body which emits low-frequency sound vibrations that attract fish and trigger strikes. Has a 45° mid-depth blade that runs at two to four feet.
Kellys Bass Crawler
$33.48
Has a Natural segmented body that is tapered at the head and rear. Ideal for catching bass anytime, especially when they have gone deep. The crawler will sink faster and deeper into the weeds and can be fished at a faster rate of speed. Made with two No. 4 weedless hooks. Hand tied/hand sewn 17 lb. test inside leader with built-in fish-catching scent "Anise Plus"?.
K&E Worm Rival Rigged Worm
$40.68
The Worm Rival is a hand tied, scented worm with one number 10 hook in the tail and one number 8 hook in the front of the body.
Road Runner Striper Buck Tail
$26.94 - $29.34
With bucktails and extra tough hooks, these Road Runners® will catch snook & Peacock.
Crippled Alewive Crippled Alewive
$10.49 - $29.99
Designed for trolling, casting or spinning. Lifetime construction - made of solid chrome-plated brass. The patented off-center curvature gives it crippled action - oscillates from side to side like a crippled alewive or minnow.
Rapala Magnum® CountDown® 
$21.99 - $32.99
IGFA records confirm that these are the world's number one saltwater hard bodied lure. Built to take the abuse of hard hitting fish like blues, tarpon, tuna and wahoo the Rapala Magnum® CountDown® is rigged saltwater tough. Metal lip, welded line tie, heavy-duty split rings and Perma Steel hooks provide long life and premium performance. Made of super tough African Abachi wood, these sinking lures swim true at any speed, cast or trolled. More World Record fish have been caught with these Rapalas than any other lure. Magnums® are truly "Your Best Shot At A World Record."
Sea Striker Tidewater Popeye Bucktail Jigs
$4.49 - $22.99
This Popeye Jig is tied with natural bucktail. All lures have 7/0 saltwater Mustad hook making them ideal for Stripers.
Road Runner Turbo Tail
$33.48
Combines solid bodies and serrated "tube"-type tails. Serrated tails are cut zig-zag fashion, causing the tail to shimmy, shake and dance with more motion than plain tube tails.
Rapala Super Shad Rap®
$20.99
Constructed of premium Balsa wood, the Super Shad Rap® is rigged with heavy-duty hardware and hooks. The same fish-catching action of the original Shad Rap® in a super-sized presentation. Deadly for northern pike and musky, it is equally effective when fishing for monster largemouth bass, striped bass, peacock bass, fat walleyes, nile perch and other monster freshwater species. Built to withstand the rigors and world class fights of saltwater species like tarpon, blue fish, tuna and kings. From the glacial lakes of Canada to the murky waters of the Amazon, the patterns and colors offer perfect imitations of the prey of predator fish. Natural swimming action at any speed. Stainless steel through wire construction, VMC® black nickel hooks, each lure is hand-tuned and tank-tested to fish perfect right out of the box.
Rapala X-Rap® Shad Shallow
$14.49 - $20.99
The X-Rap® Shad Shallow brings the irresistible action of the X-Rap® Shad to the top 2-7 feet of the water column. Integrated long-casting system partners with an irresistible rattle to offer classic Rapala® swimming action or X-Rap Xtreme Slashbait® action. Internal textured finishes and rattle system, 3D holographic eyes unites with Premium VMC® black nickel treble hooks and flash feather to create the perfect choice for working emerging weeds and suspending fish pushed against dropoffs in addition to standard shallow
Iland Jr. Ilander Flasher
$30.99
All the great fish catching characteristics as the World Famous Ilander® Flasher? (IL400F), however, smaller in size and weight. Ideal when sea conditions are calm or when gamefish want a smaller presentation. Features a bullethead for higher trolling speeds and most effective with rigged Ballyhoo. Perfect for catching Marlin, Sailfish, Wahoo, Dolphin, Tuna and King Mackerel.
Docs Super Worms
$34.68
Tied with strong, high performance, 20 lb. monofilament line. Tougher Soft plastic material. 2 1/2" long. 2 per pack.
Kellys Two Hook Weedless
$33.48
Invade weeds and lily pads with this 5 1/2" Natural action worm. Two No. 4 weedless hooks are. Hand tied/hand sewn 17 lb. test inside leader. Made with built-in fish-catching scent "Anise Plus"?.
C&H Wahoo Wacker
$30.99
The 11 1/2" Wahoo Wacker, with its missile-shaped lead head, leaves a minimum bubble trail. This shape allows it to run deeper in the water and can be trolled at any speed. Works great on the downrigger.
Yo-Zuri Hydro Popper
$17.49 - $20.99
Stop and Go, the Hydro Popper keeps bubbling even with a fast retrieve! Featuring a unique "Super Splash Cup" concave face the Hydro Popper pops loudly while pushing and spitting water, creating havoc on the surface. The loud splashing and popping will call in fish from a distance. Because it is perfectly balanced, the Hydro Popper will lay flush on the water, making it an easy target for surface feeding predators. The brilliant vacuum metalization finish is enhanced by the etched lateral line and huge, lifelike 3D eyes. With through-wire construction, the Hydro Popper provides for maximum durability
Yo-Zuri Hydro Magnum
$17.99 - $23.99
Extra Durable Construction. Computer-aided Design. Life-Like Swimming Action. Works at Various Trolling Speeds. Can Be Trolled up to 12 Knots! Holographic Vacume Metalization Finish. Realistic Over-sized 3D Eyes. Integral Gill Plates + Etched Lateral Line. Through Wire Construction. Extra Strong. Hydro Magnum - No 1 Lure For Tuna!
Duel Hard Core Noi-Z Jr.
$21.99
Offers a scaled-down package bass focused on smaller forage are sure to love. Crafted with a durable, double-hinged jointing, the Duel Hardcore Noi-Z Jr moves just below the surface with a smooth swimming motion and a pronounced wake. At the rear, the Duel Hardcore Noi-Z Jr is fitted with a premium prop blade that adds a sputtering element of attraction and an eye-grabbing flash. Internally, the Duel Hardcore Noi-Z Jr sets itself apart from all the rest with a hard-knocking rattle chamber that thuds and bangs, like a dinner bell alerting bass to mealtime. Equipped with two razor-sharp trebles, one of which is trebled, the Duel Hardcore Noi-Z Jr. delivers subsurface attraction that is in a league-of-its-own.
LiveTarget Cigar Minnow
$17.99 - $21.99
Cigar Minnows are found throughout the Gulf of Mexico and along the Atlantic Seaboard. The CMJ-115 is ideal for Snook, Redfish, and Trout, while the CMJ-152 is perfect for targeting Kingfish and Grouper. Cast & retrieve or fast troll. Electro-plated metallic finish. Wire-thru construction. Saltwater.
Yo-Zuri Bull Pop Lures
$24.99 - $36.99
The Yo-Zuri Bull Pop Lures are versatile popper lures that cover a variety of inshore and offshore fishing applications. These lures are ideal for surf casting for striped bass, Jack Crevall, or Roosterfish. The Bull Pop lures are also great for casting or breaking schools of Tuna or Dorado from the boat. The large cupped mouth creates extreme surface commotion that draws fish in from long distances.
Fathom Same Ole Roll
$43.99 - $44.99
A classic fish magnet that leaves a smoke trail long in its wake. The Same Ole Roll is proven irresistible to all species of meatfish along with your smaller billfish. The flat head forces a beautiful 6-8 second methodic chug. Comes in two sizes, light and Medium Tackle.
Fathom Mo-Head Chugger
$44.99 - $47.99
This rapidly expanding head shape has an aggressive wobble and shake that simply can't be beat. Looking for a new go to lure for bill fish and gaffer dolphin, tie on a Medium Mo' Head and watch this turbulent lure stir up some commotion.
Fathom Double O'
$43.99 - $47.99
A simple but deadly straight running bullet design. The Double O' is excellent on Tuna, Dolphin, and Wahoo. This streamlined low drag head with balanced cone shaped insert really settles into its comfort zone at fast speeds even in excess of 18knts.
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