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Fishing Lures

Aqua Dream Weedless Willow Spoon
$8.79
Slow sinking willow design, superior finish, stainless steel hook, screw, wire and split ring make this the best damn spoon on the flats. These spoons are made in the USA from the finest materials.
Berkley Powerbait® Power Worms
$5.49 - $34.99
The legendary Original PowerWorm® Fish bite and Won't let go. A natural presentation for all fishing conditions. Ideal for fishing all your favorite lakes, rivers, and streams. A BEST SELLER for almost 20 years. Because they work. At Berkley® our passion is to help you Catch More Fish. Bonus packs available.
Yamamoto Kreature
$9.49
4" long, slightly heavier than a 5" Senko. It can be cast weightless for a very slow descent or just raise your rod tip and buzz it back across the surface. Its performance when Texas rigged for flipping or Carolina rigged for that bottom hugging fish is outstanding. The forward arms swim during the fall and when it comes to rest on the bottom the slightest movement will cause the rear paddles to spring forward and back.
Heddon Zara Puppy
$7.59
Seasoned Zara Spook anglers can now enjoy the action of "walking the puppy.". (Measures 3" in length, weighs 1/4 oz)
LiveTarget Frog Walking Bait
$12.99
It's a frog bait, but it fits into the hard lure topwater walking bait. Instead of walking the dog, now you're walking the frog.
LiveTarget Sunfish Crankbait
$12.99
Designed to mimic an isolated bluegill frantically fleeing from a predator. Precision tooling provides unrivalled detail in the body and is finished with a cutting edge multi-layered paint process.
Berkley Gulp!® Mud Minnow/Croaker
$7.69
Mimics popular coastal live baitfish. Ideal for all rigging options. Rapid scent dispersion attracts fish from greater range.
Berkley Gulp!® Shrimp
$7.69
Looks, feels and smells like live shrimp. Rig and fish using any technique appropriate for live shrimp. Extremely durable and long lasting. Bonus packs available.
Missile Baits MBDB45B-BRF D Bomb
$12.99
Missile Baits MBDB45B-BRF D Bomb Creature Bait, 4.5", Bruiser Flash, 25 per Bag
Yo-Zuri 3DB Prop
$12.49
Top Water "Commotion" Action. Polycarbonate Prop for Lifelong use and unique sound. Large airplane blades to displace more water. Internal Cadence Rattle & Noise BB's. Injured "Red Eye", Gamefish key in on distressed baitfish. Patented Wave-Motions Ribs for more vibration. Internal 3D Prism, Patent Pending. Round bend black nickel treble hooks.
Joes Short Striker (Premium Elite)
$4.59
Perfect for trout, bass, panfish and steelhead. Forget about split shot with our new premium series Short Strikers! Trailing treble now attached with 30lb. Surflon? steel wire.
Dreamweaver 11
$18.49 - $20.99
Innovative design allows the Spin Doctor to roll properly and effectively at speeds from near zero to speeds upwards of 4 mph. This speed tolerance has revolutionized Great Lakes Salmon Trolling by allowing fisherman to integrate highly effective rotators into their spread of spoons and plugs. Long gone are the days of having to choose between an all Dodger Program or all Spoon Program. With the Spin Doctor, you can always include the effectiveness of a rotator in your spread. Charter Captains across the Great Lakes make sure that a Spin Doctor is deployed into their spread.
Booyah Moon Talker
$6.79
Moon Talker delivers with a #5 or #6 blk nickel Colorado blade. With proven color combinations, this series is a staple for the avid night fisherman. Night time spinnerbait.
Booyah Micro Pond Magic Spinnerbait
$3.29
Pond Magic is specialized in color and blade combinations which have been hand selected to match the forage base of smaller waters. Small in size by spinnerbait standards but certainly not short on features. Premium components and 60-strand ultra fine silicone skirts make these every bit the quality of our BOOYAH Blades. Ultralight spinnerbait.
Booyah Pond Magic Spinnerbait
$4.29 - $5.39
BOOYAH Pond Magic spinnerbaits are specialized in color and blade combinations hand selected to match the forage base of smaller waters. Small in size by spinnerbait standards but certainly not short on features, the premium components and 60-strand ultra fine silicone skirts make these every bit the quality of our BOOYAH Blades. Pick up a Pond Magic and you'll find out quickly that it's not a toy fishing lure, just a small, well-built spinnerbait.
Berkley Gulp!® Leech
$4.59 - $7.09
Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass.
Berkley Flicker Minnow Pro Flash Crankbait
$4.95
Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker.
Strike King Pro Model Extra Deep Series 5XD Crankbait
$8.39 - $10.49
An Xtra Deep diving version of the Series 5 with a unique curved bill and is balanced to cause a steep dive angle to enable this medium body bait to dive faster and deeper than other crankbaits this size. The bill design also enables the lure to track well when in contact with the bottom. The longer you can cast the deeper a crankbait can go and this lure casts far!
Hildebrandt Snagless Sally
$8.59 - $9.69
Made for taking bass around logs, snags or in the weeds. This bait will not get hung up. Made of stainless steel and brass with an overall plating for durability.
Yamamoto Flappin Hog
$8.79
A distinctive creature bait that is ideal for flipping and pitching, and makes use of many of the design characteristics found on Yamamoto's proven baits, but adds in some new elements as well. It is designed to easily punch through grass and wood, and can be rigged a number of different ways.
Berkley Gulp!® Swimming Mullet
$7.69
Ideal for all saltwater species. Swimming tail action irresistible to fish. Rapid scent dispersion attracts fish from greater range.
Zuker 6
$14.49
Down deep where it counts, the Zuker "broom" is a beautiful lure. It catches fish. The lure proved it's worth, many times over several seasons, so I'm now stocking them in good supply, and expanding the color selection. The ZG presents a different look and feel to a fish, there may be a different sonic characteristic as well. For some strange reason, this lure was among the most productive trolling lures for albacore tuna the past several seasons.
Zuker Tuna/Wahoo Series
$32.99
A straight running lure designed for high speed trolling (up to 15 knots for larger game fish).
Berkley Gulp!® Floating Trout Worm
$7.09
Replicates the trout-attracting features of small worms and other forage. Lively action provides a lifelike presentation. 2 1/2"
Missile Baits MJHB12-BMC Ike's Head
$4.99
Ike's Head Banger Jig 1/2oz Bamer Craw
HR Tackle 1543GS Painted
$7.09
HR Tackle 1543 GS Painted Stingsilver Jig, 1 1/2 oz, Green Pearl Silverside, 3X Strong Mustad Hook, Single Hook
HR Tackle 1543BS Painted
$7.09
HR Tackle 1543 BS Painted Stingsilver Jig, 1 1/2 oz, Blue Pearl Silverside, 3X Strong Mustad Hook, Single Hook
Snag Proof Original Frog
$7.89
It's legs "kick" with every retrieve. Fish can't tell it from a swimming frog. "Twitch" it across lily pads, or moss beds and get ready for action. The most natural feel frog lure ever made. Weedless and effective.
Yum Craw Chunk
$3.29 - $3.79
The claws on a crawfish are always moving. Likewise, the claws on the YUM Craw Chunk are oversized yet thin, with thicker, ribbed ends so they undulate with every movement of the rod or smallest breath of current. They're attached to a realistic, meaty body perfect for use as a jig trailer or for flippin' and pitchin' on a Texas rig.
LiveTarget BaitBall Yearling Lipless
$15.99
LIVETARGET Life-Like Lures take lure manufacturing to a new level of "Match the Hatch" realism. Featuring 3-D tooling and multi-layered paint to bring the lures alive. Available in the most popular forage bases to match what the fish are feeding on in your home waters in Fresh and Saltwater areas. Try one today!