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Fishing Lures

Magic Mini Marshmallows
$3.89
Brilliant dyes and quality scents combine to make the finest floating baits available. Biodegradable.
Berkley Gulp!® Hollow Shrimp
$7.69
Hollow body shrimp has a more life-like feel. Skirted tail has incredible action. Comes in 8 proven colors.
Johnson Beetle Spin® Jig
$1.59 - $1.89
There have been many imitations over the years, but none have ever matched the action and simplicity of Johnson's Original Beetle Spin. After 48 years of fishing and millions of fish, we know what works! The bright, matching "safety-pin" spinner is easy to remove when you want a plain jig for deep-water presentations. Available with silver or gold blade spinner.
Gamakatsu Wacky Head Jigs
$11.99
With its unique flat shape, the "Wacky Head" will entice the finickiest of biters with its side to side rolling type action. Also to add to its attraction is the red epoxy head, and a short shank wide gap designed hook for a greater bite surface area for those short biting fish.
Berkley Powerbait® Pro Shad
$3.59
High energy tight action calls fish from far away. Big profile on bite-size bait looks real. Brand new pro-designed colors add fish catching flare.
Berkley Powerbait® Pro Grub
$3.69
Brand new pro-designed colors add fish catching flare. Big profile on bite-size bait gives a big target. Great tail action moves at all speeds.
Berkley Powerbait® Shaky Snake
$5.29
Ribs add more surface area allowing more scent release. Tail design adds fluid-like motion to tail on light twitche. Beefed up head for proper rigging.
Berkley Powerbait® Minnow
$5.09
Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.
Berkley Powerbait® Pre-Rigged Swim Shad
$5.09
Loaded with PowerBait fish attractant, this soft Swim Shad Swimbait from Berkley is designed to tempt any fish is available in assorted sizes and a range of great-looking color patterns. Complete with a holographic foil insert for extra flash and realism; high-action paddle tail; premium hook.
Berkley Powerbait® Rib Worm
$5.09
A popular choice for anglers looking for a powerful worm bait, the PowerBait Rib Worm features signature scent and flavor that greatly improve the strength of your hookset. The ribbed body design also helps release more scent, enhancing the appeal of the bait instantly. The Berkley® PowerBait® Rib Worm Soft Bait is a great choice when it comes to PowerBait worms.
Berkley Powerbait® Ribbontail Grubs
$5.09
Smaller body perfect for light wire hooks. Slim rIbbontail for increased swim action. Great walleye and panfish grub. Exclusive Powerbait scent and flavor.
Berkley Powerbait® Power Minnow
$5.59
Ideal for crappie, panfish, bass, walleye, and trout. Pre-rigged and ready to fish, the Power® Minnow has life-like detail, 3D eyes, and holographic inserts. Great for jig trailers, spinner rigs, or other bottom-bouncing rigs. Split-tail design provides a subtle, finesse presentation.
Berkley Powerbait® Power Minnow Grub
$5.59
A fast-moving tail action makes these 3" grubs come alive for fish. The tail simulates live bait, and the scent and taste of these lures bring the fish to your line. The new, patented BioSalt? ingredient simulates the salt content of live prey fish to entice the most finicky fish. (Measures 3" in length, 6 pack)
Berkley Powerbait® Kicker Frog
$5.59
Life-like detail and painting patterns imitate real frogs. The Kicker Frog combines exclusive PowerBait® scent and flavor formula with uniquely designed legs to create a life-like kicking motion when retrieved. Pre-rigged with a 4/0 wide gap hook.
Yamamoto Hula Grubs - Skirted Double Tail
$7.89 - $9.49
Will trigger reflexive strikes from active fish and grab the attention of cruising fish. (10 Pack)
Yamamoto Fat Senko®
$6.49 - $9.49
With its wide range of uses and subtle natural action the Yamamoto Senko has quickly become a favorite with anglers all over the world. The beauty of the Senko is in it's simplicity. The Yamamoto Senko may just look like a thick round plastic worm but the fall rate created from the large amount of salt impregnated in the body drives fish mad. When rigged weightless it falls horizontally with a seductive side to side tail action. Try rigging this bait wacky style or texas rigged and experience the versatility the Yamamoto Senko provides.
GOT-CHA ® 1200 & 1300 Mini Series
$6.29
This lure is excellent for bluefish, Spanish mackerel, trout, and other fish that feed on small bait fish. When fishing from piers and bridges, reel in using short, sharp jerks of the rod to produce a deadly swimming action. The Got-Cha® lure is also a favorite of boat fishermen jigging for trout and bluefish. Metal Body #6 Belly Hook 2/0 Stainless Single Tail Hook with Bucktail 1 3/4 Long.
Berkley PowerBait Maxscent Meaty Chunk
$7.89
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
Berkley Dredger Crankbait
$8.95
Body shape and weighted bill drive bait deep to stay in the strike zone longer. Tight subtle action proven best for deep water fish. Great casting and easy to crank for less fatigue all day fishing. Slow rise at pause
Zoom Baby Brush Hog
$5.49
The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the slightest provocation, but a small body that'll ease into the tightest crevices where big bass live and wait for their meals. Great on a Texas rig, a Carolina rig or the back of a jig. Salt-impregnated. Size = 4".
Panther Martin Deluxe Holographic
$5.39 - $5.79
The Deluxe Holographic has proven to be one of the most popular Panther Martin spinners. It provides the rich holographic colors with a translucent criss cross fish scale pattern. The beautiful holographic lures shimmer and quiver as the sun shines on them, allowing them to flash and flicker in the water.
Berkley Gulp!® Doubletail Swimming Mullet
$7.69
Unique new double tail design has enticing action at slow or fast retrieve. Excellent for multiple species of inshore gamefish. Pronounced action fished slow or fast, and on light or heavy jigs.
Zoom Finesse Worm
$5.49
Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a small hook, on a darter head, splitshot or on a shakey or finesse jig head. Its subtle action and natural undulations attract bass anywhere they swim. Slim, gradually tapering worm. Salt impregnated. Size = 4 ? inches.
Hogy Sand Eel
$6.99
These hard to beat imitations are perfecting imitators of small sand eels, rain bait and other small forage. Ideal for rigging on our small weighted swim bait hooks and jig heads. 5 pack. Weighs 1/3 oz.
Northland Thumper Jigs
$3.99
The Thumper® Jig is designed with a sleek minnow head, and features a "thumper" belly blade that flickers, flashes & flutters to lure fish, and entices 'em to strike. Blood red Lip-Stick® Wounded Bait Hooks stimulate the bite, while a specially designed "Barb-Wire"? bait-holding collar securely hold live bait and soft plastic trailers on the hook. It's the ultimate spinner jig.
Snag Proof Soft Craw
$7.89
The most natural feel, looks, action available in any artificial craw. Hinged "reflex" tail makes it swim backward like a live craw. Bass, walleye, trout, northerns pick it up without hesitation.
Cubby Mini Mite Jigs
$7.19
The original JIG-IN-A-TUBE. It weighs 1/32 oz, has a #8 gold mustad hook, and comes in packs of 5.
Clarkspoon With Leader Wheel
$10.99 - $13.49
A bluefish and Spanish mackerel's worst nightmare, rigged and ready to go. Twenty-four feet of 30 lb. test leader with #3 ball bearing coastlock snap swivel. Wound on a 4" leader wheel for easy handling. Comes complete with instructions for fishing Clarkspoons on rods, planers or hand lines.
Hildebrandt 574U-PPER Hammer Time
$3.49
Pre-Snelled UV Worm Harness Spinner with Quick Change Clevis. Hand Snelled w/ Invisible Fluorocarbon Leader. Hammered Colorado Blade Produces Sonic Vibration. Glo Beads and UV Blades Attract Fish in Low Light.
Strike King KVD Perfect Plastics Dream Shot
$7.39
Based on the popular caffeine shad design with the triangle hinged tail section to quiver and shake with the smallest movements!