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Fishing Lures

Bass Assassin Die Dapper
$6.69
Our new Die Dapper saltwater lure is the first in our new BANG lure line. Enhanced with our BANG Fish Attractant and our new liquid salt impregnated into the plastic, these 5" lures are going to Change The Way You Fish! (7 pack)
Wahoo Buzz Baits
$15.54 - $16.74
The horizontal head slipstreams easily through the water as the two-tone chip-resistant paint and eyes look like something sweet to eat. The aluminum blade gurgles and vibrates, and the silicone metal flake skirt creates sparkle and action. The premium nickel laser-sharp hook guarantees penetration.
Wahoo Promo Spinner
$16.14 - $519.99
This bait has a cone-style head that slips easily through the water as the two-tone chip resistant paint and double eye adds to the illusion of a baitfish. The plated smooth blades vibrate and pulse light and the silicone metal flake skirt create sparkle and action.
Bass Assassin Lit'L Trapper
$5.69
4-1/2". 12 pack. Ideal for saltwater use.
Blue Water Candy Cobia/Striper Grinning Jigs
$9.29 - $16.49
Beautifully painted Grinning Gus heads with extra strong 8/0 Mustad Duratin saltwater hooks. No more straightend hooks to worry about when fighting large Cobias and Stripers. Hand crafted in the USA using the finest nylon fibers and mylars.
DOA Hot Heads
$3.69
The Hot Head offers an eye and color contrast to our C.A.L. series offering that extra detail predators are looking for.
Strike King George Cochran Quad Shad Spinnerbait
$10.99
The Strike King George Cochran Quad Shad is a spinnerbait unlike any other. Four blades provide maximum flash, imitating an irresistible school of minnows. Toss this bait into heavy cover and watch the territorial bass prepare for an ambush. As Bass Pro George Cochran puts it, `It will outfish any other spinnerbait in certain conditions. For a totally new fishing experience, tie one on and hang on!`
Billy Baits Rigged Turbo Whistler
$18.99
Creates multiple jets for unbelievable action. The lure head weighs about 2 oz. but stays down due to the cupped head design. The mylar under skirt is topped with a 4 inch rubber skirt. Works great with or without bait. Pull at 7-9 knots. Great for Dolphin, Wahoo, Tuna and small billfish.
Panther Martin Salmon Stlhead Uv Spinner
$6.29 - $8.29
New Series Designed Specifically For Salmon & Steelhead Anglers. Also Great For Pike & Muskie. Larger in SIZE and more VIBRANT in color, our New FishSeeUV? Salmon and Steelhead spinners not only have a premium UV painted finish to maximize visibility, they also feature the traditionally unmatched powerful sonic vibrations of Panther Martin Spinners. The loud sonic vibrations of Panther Martin Spinners will make their presence heard in water and will send salmon and steelhead in to a feeding frenzy. New FishSeeUV? lures are outfitted with a true to life salmon egg bead, easy to replace split ring hook attachment system and a super sharp Eagle Claw hook. Fish studies report that salmon, steelhead and other species of fish use the UV spectrum to recognize baitfish and other natural prey. The UV and fluorescent glow lures work well at all depths. They stand out strongly against background spacelight of any color. UV fluorescent shades of red, orange, and green are highly attractive to salmon and steelhead The UV Red White is great for mature king salmon. Experienced anglers will recommend using UV Red Tiger and UV Pink Tiger spinners in shallow waters for sockeye or pink salmon.
Gamakatsu Darter 26 Jigheads
$8.49
This leaves the weedless option up to the angler. This Darter head also features an optional weedguard system like the Cobra heads. They come packed with 5 monofilament brush guards that fit into a holder located just behind the hook eye. Each Darter comes equipped with a sticky sharp NS Black Gamakatsu hook and two tapered keeper rings that hold the bait firm without tearing it apart. Available in a 2/0 with a 1/8 oz. head, 2/0 hook with a 3/16 oz. head, a 3/0 hook with a ¼ oz. head and a 3/0 hook with a 3/8 oz. head. Nickel silver black.
Canyon Mini Jigs
$3.49
Work slowly with a bobber in shallow water, for suspended fish over islands, trees, or without a bobber. Fish vertically in water 10 - 30 feet deep. (3 pack)
Yamamoto Single Tail Grubs
$8.79
Provides you with a great shad or bait fish imitator. From our 4" all the way up to our massive 6" grub, there is sure to be one to fit your fishing needs.
Yamamoto 5
$7.59
Tested and proven on California lunkers, Gary Yamamoto's Senko has quickly become a sensation throughout the United States. The Senko's salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall when fished weightless or wacky style. It's not magic, but it's pretty darn close. (10 pack)
Stanley Top Toad
$7.19 - $9.09
Built with durable PVC plastic, the Stanley Top Toad is one hollow body amphibian that fish cannot wait to gobble up. Come equipped with patented kicking legs, lively feet and 3D eyes.
Stanley Baby Ribbit
$6.39
Leaves a smaller footprint on the water with a smaller and tighter vibration. It has more of the buzz than a plop-plop like the larger Ribbit. Many times less is more when a bite is slow.
Bobby Garland Stroll'R
$3.89
Stroll it. Troll it. Cast it. Jig it. No other crappie bait has this much action from head to tail.
Billfisher Tuna Tail Skirts
$2.69 - $12.99
BillFisher 6" Tuna Tail Double skirts work well for dressing up Ballyhoo rigs, mullet or any offshore lure that needs additional color. Sixteen colors are available in 2 PACK or 10 PACK. All are PACKaged with a peg hole header card and BillFisher logo.
Williamson Exciter Bird
$13.49 - $30.99
Splashing and fluttering on the surface will add activity to your spread and get the predators up from the deep to see what the commotion is about. Exciter Birds can be fished in a number of ways: As a lead on a daisy chain teaser. Connect the Exciter Bird in front of your favorite lure as an added attractor or to keep the high rigger lures tracking straight in windy conditions. Make an Exciter Bird daisy chain.
Williamson Abyss Speed Jig
$16.99 - $24.99
This unique potbelly shaped body will get your jig down fast and enable you to fish deeper and faster. Tapered design offers less resistance on the retrieve. Special Super Fluoro Lumo paint on the belly and gill plates triggers strikes. Lures come pre-rigged with a single VMC® Assist hook.
Storm Original Wiggle Wart®
$7.59
Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side action at all speeds with a loud rattle and just the right patterns for any condition. Featuring premium VMC® super-sharp hooks, this lure is effective fished anyway, anywhere.
Storm Wildeye® Swim Shad
$5.99 - $8.99
One of the most fished soft plastics around began its life at Storm in 2002. The soft outer body, the holographic swimming' flash foil and the I-bolt secured holographic WildEye set the standard by which all others are measured. Many have tried, but none have matched the ideal swimming action, color choices and long-casting ability of the original.
Rapala Jointed Deep Husky Jerk®
$8.89
The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether you're working a slow, back-trolling crawl or a high-speed pass, this lure runs straight and true. Slow-sinking properties allow this lure to be fished at any depth. Tough plastic body house internal rattle for added attraction.
Reaction Little Dipper
$4.79
The Little dipper is the kid brother to the skinny dipper. At three and a half inches in length, this bait is an excellent choice when a finesse approach is a must. The little dipper can be fished in the same fashion as the skinny dipper, but will excel behind a fish head spinner such as a Sworming hornet. Other applications where the Little Dipper excels are drop shotting and behind a jighead. Any way you fish the Little Dipper it will produce.
VMC Rugby Jig
$7.89
The VMC® "Ike Approved" Rugby Jig features a unique head that is a actually a cross between a round head and football head. Shaped just like a rugby ball, it is one of the most versatile jig heads possible. You can fish it over rocks or gravel, through weed, around boat docks, and it imparts a killer side-to-side, rolling action to your bait. Its offset hook also allows you to Texas-rig soft plastics and its extra wide gap and super sharp point allow it to accommodate any style of soft plastic. A recessed line eye even protects against snags, weeds, and abrasion from underwater obstacles.
Rapala Skitter V
$13.49
This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap® body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. Translucent Body. 3D Holographic Eyes. Quick Turning Walk-the-Dog. VMC Black Nickel Round Bend Hooks.
Rapala CountDown®
$8.79 - $11.49
Sinking at a consistent rate of one foot per second, the CountDown® allows you to easily target specific depths repeatedly. Whether the fish are suspended, at the weed tops or holding on bottom structure, the CountDown® can get you to them consistently. Trolled or cast, this weighted balsa lure swims with a slow-rolling Rapala action. Outfitted with VMC® black nickel hooks, each lure is hand-tuned and tank-tested to swim perfectly right out of the box.
Rapala Rippin' Rap®
$8.89
The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured scales and gills with deep set 3D holographic eyes. Super easy to fish, the Rippin' Rap® is perfect for pulling over or through grass, bouncing off timber and rippin' through rocks. Long-casting with variable running depth, this one is just right for clear water where look is key or for fishing stained, dark water where just the right sound is essential. Fast piercing VMC® black nickel hooks seal the deal.
Reaction Trixie Shark
$4.89
The Trixie Shark is similar to the Trixie Shad, but this soft plastic bait has two tails that really kick up the water when they are cranked in. Great for flipping with a Texas rig or for Carolina rigging.
Reaction Flirt 4.95
$4.69
Finesse fishing will never be the same. The Flirt's patent pending tail design gives a unique action that taunts fish into striking. The flat belly on the forewarn third of the Flirt also gives the glide of a hand pour, for those who like dart heading.
Reaction Kinky Beaver
$4.69
Reaction Innovations has done it again with the introduction of the new Kinky Beaver. Building upon the successful design of the original Sweet Beaver, one of the winningest and most popular flipping baits ever made, the Kinky Beaver features the same ribbed body and tear drop appendages. But that's where the similarities end. The Kinky Beaver also comes equipped with two large profile flappers with thick wedges protruding from their outer edges, which combined with two long antennae extending out between them, creates a whole new level of fish attracting action. The thick wedges on the claws help them catch water on the fall and kick wildly, while also slowing the bait's rate of fall slightly - for more time in the strike zone.