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Fishing Lures

Booyah Boo Jigs
$3.59
This jig features a flat bottom 18° rise, Mustad® Ultra Point? premium blk nickel hook, heavy weed guard, 2 magnum rattles and a full body 50-strand Bio-Flex® silicone skirt.
Strike King Tour Grade Swim Jig
$5.79
The Strike King Tour Grade Swim Jig is a swimming style jig intended to be used for bass fishing applications. The Tour Grade Swim Jig from Strike King is a jig that possesses the desired features for the swim jig technique. The Strike King Tour Grade Swim Jig was designed with input from professional bass anglers who demand the highest quality components and color patterns that match the forage fish they intend to replicate. The Tour Grade Swim Jig possesses a thinner head than traditional jigs, resulting in an agile lure that displays a slower sink rate and increased weedlessness. The Swim Jig is is designed with a sharp medium wire hook for ease of hook sets that efficiently penetrate the fish's jaw. The light weedguard keeps the jig clean of vegetation yet doesn't interfere with the hook point. Additional features include a small keeper for the plastic trailer and oversized eyes that finish the bait's appearance off nicely.
Panther Martin Classic Pattern
$5.29 - $5.69
Panther Martin Classic Regulars are deadly on Trout, Bass, Pike, Muskie, and many other species of fish. They feature the classic and popular look of Panther Martin lures.
Berkley Powerbait® Pro Jig Worm
$5.49
The old classic is back! New colors with eye-popping fireheads call fish in. Proven fish-catching scent and flavor built in.
Berkley Gulp!® Sinking Minnow
$7.09
Great for suspended fish. Designed to target fish suspending or holding in vertical cover, the GULP! Sinking Minnow is perfect for working weed lines, wood, docks, and dams.
Duel Hardcore Ninja Swimmer
$47.99
Highly detailed from end-to-end, the Duel Hardcore Ninja Swimmer is covered with a premium finish, realistic 3-D eyes, and a replaceable soft rubber tail. Built to withstand strikes from that bass-of-a-lifetime, the Duel Hardcore Ninja Swimmer is constructed with an incredibly durable double-hinge jointing and stainless steel pins. Backed by super-sharp black-nickel Japanese treble hooks.
Joes Short Striker (Classics)
$3.99
Tie one on and "match the hatch" by switching patterns in seconds with our EZexchange? feature. Dependable Trailing treble will securely hook and hold the short-striking fish! Size 8 is chosen as the standard for Trout and Panfish. No other in-line offers these features. Size 10 has all the desired features of the size 8 but designed for smaller streams and waters with Native trout and Steelhead.
Panther Martin Classic Copper
$5.49 - $5.69
Panther Martin Classic Regulars are deadly on Trout, Bass, Pike, Muskie, and many other species of fish. This lure features genuine copper plated blades with classic style, color, and bodies.
Mepps Musky Killer®
$15.99
The Musky Killer® has produced more muskies than any other lure. It casts far and the blade begins turning at the twitch of the wrist.
Mepps Black Fury®
$4.49 - $10.99
Because its blade rotates closer to its body than the French blade on the classic Aglia®, the Black Fury® will run at mid-depths. Plain and dressed Black Fury® features a razor sharp gold-plated treble hook. Dressed version features either natural bucktail or squirrel tail.
Mepps Aglia® Tandem Bucktail
$13.49
Features a heavy duty #1/0 bronze treble hook with a #2 treble hook trailer. Hand tied tandem tail is genuine bucktail, dyed in brilliant fish attracting colors. Solid brass blades and bodies, a durable stainless steel shaft and rugged folded solid brass clevis.
Mepps Aglia-E In-Line Spinner
$4.49 - $6.19
That's "e" as in "egg"...that delicious morsel hungry trout and salmon key on so heavily during spawn season. The Mepps® Aglia-e Spinner takes a proven-great lurethe Aglia® inline spinner that's caught more trophy salmonids than all others combinedand adds this "essential element" from the natural food chain, to take advantage of your quarry's fixation. Impossible to fish wrong, the Mepps Aglia-e brings the same flash and thump that's been fooling game fish for half a centurywith the extra attraction of a natural-looking, high-viz "egg" that salmon and steelhead have basically programmed themselves to look for. Quality solid brass components; undressed treble.
Mister Twister Shad
$10.99
Versatile and virtually weedless, the Mister Twister Top Prop shines as a surface lure for bass. This lure's design prevents it from collecting vegetation, making it ideal for trolling or casting in heavy cover during the hot summer months. The hollow body design floats even with stop-and-go buzz fishing. Rattle beads in the body and a Split Double Tail? draw trophies out of the weeds with irresistible action and natural colors
Strike King Tour Grade Night Spinnerbaits
$9.99
The Tour Grade Night Spinnerbait features a short-arm Vibra-Max. stainless steel wire coupled with an oversized Colorado main blade for added thump and vibration to attract fish in low light or off-color water conditions. It also features the Perfect Skirt. with Magic Tails., a Gamakatsu hook, and Spin-Eze. ball bearing swivel.
Billy Baits Mini Turbo Slammer
$8.57 - $16.99
This famous Billy Baits lure is a smoking rocket in the water! The Mini Turbo Slammer will catch virtually any fast-swimming species, from dolphin and wahoo to marlin. The Mini Turbo Slammer is designed with a nickel-plated brass bullet head with an extra-flashy, pulsating Mylar skirt. When trolled at high-speeds, with or without bait, the Mini Turbo Slammer is deadly effective. Choose between rigged or unrigged. Measures 8-1/2". Weighs 5/8oz.
Strike King Tri-Wing Mini Buzz King®
$4.99
A unique 3 blade, Diamond pattern prop for a different sound and speed and flash. Diamond Dust head with Diamond Dust silicone skirt. All have silver blades and are 1/8oz.
Panther Martin Salamander
$5.29 - $6.29
Panther Martin Salamanders are effective on many species such as Trout, Bass, Pike, Walleye, panfish, and Perch. They are outstanding for stream fishing, especially in shallow water pools.
Wordens Rooster Tail® 1/24 Ounce
$4.69 - $56.28
Unique Spinning Action. In-Line Weighted Body Design.Pulsating Hackle Tail Attracts Fish. Genuine Silver, Brass and/or Painted Blades. UV Finishes/Colors Available. In-Line Weighted Body Design.
Hildebrandt Jig Spinners
$3.89 - $5.99
Here is a spinner the fishermen really go for. It makes any jig or fly into an offset bait. The hook rides upright with stainless steel shafts and mirror-finished blades.
Yakima Bait Flatfish® - Trout & Panfish Sizes
$7.19
One of the most productive lures of all times, the original Flatfish® has been around and catching fish for over 50 years. It features a one-of-a-kind swimming action that fish just can't resist.
Berkley Gulp!® Hellgramite
$7.09
Lifelike detail imitates natural prey. Exclusive Gulp! Scent dispersion. Great for multiple rigging options.
Magic Preserved Fathead Minnows Bait
$4.29
Preserved minnows in a re-closable pouch.
Magic Mini Marshmallows
$3.89
Brilliant dyes and quality scents combine to make the finest floating baits available. Biodegradable.
Berkley Gulp!® Hollow Shrimp
$7.69
Hollow body shrimp has a more life-like feel. Skirted tail has incredible action. Comes in 8 proven colors.
Berkley Powerbait® Pro Grub
$3.69
Brand new pro-designed colors add fish catching flare. Big profile on bite-size bait gives a big target. Great tail action moves at all speeds.
Berkley Powerbait® Shaky Snake
$5.29
Ribs add more surface area allowing more scent release. Tail design adds fluid-like motion to tail on light twitche. Beefed up head for proper rigging.
Berkley Powerbait® Minnow
$5.09
Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.
Berkley Powerbait® Rib Worm
$5.09
A popular choice for anglers looking for a powerful worm bait, the PowerBait Rib Worm features signature scent and flavor that greatly improve the strength of your hookset. The ribbed body design also helps release more scent, enhancing the appeal of the bait instantly. The Berkley® PowerBait® Rib Worm Soft Bait is a great choice when it comes to PowerBait worms.
Berkley Powerbait® Ribbontail Grubs
$5.09
Smaller body perfect for light wire hooks. Slim rIbbontail for increased swim action. Great walleye and panfish grub. Exclusive Powerbait scent and flavor.
Berkley Powerbait® Power Minnow
$5.59
Ideal for crappie, panfish, bass, walleye, and trout. Pre-rigged and ready to fish, the Power® Minnow has life-like detail, 3D eyes, and holographic inserts. Great for jig trailers, spinner rigs, or other bottom-bouncing rigs. Split-tail design provides a subtle, finesse presentation.