Filter By:

  • Show More Brands
  • Show Fewer Brands
  • Show More Sizes
  • Show Fewer Sizes

Fishing Lures

Stanley Baby Ribbit
$6.39
Leaves a smaller footprint on the water with a smaller and tighter vibration. It has more of the buzz than a plop-plop like the larger Ribbit. Many times less is more when a bite is slow.
Billfisher Tuna Tail Skirts
$2.69 - $12.99
BillFisher 6" Tuna Tail Double skirts work well for dressing up Ballyhoo rigs, mullet or any offshore lure that needs additional color. Sixteen colors are available in 2 PACK or 10 PACK. All are PACKaged with a peg hole header card and BillFisher logo.
Reaction Little Dipper
$4.79
The Little dipper is the kid brother to the skinny dipper. At three and a half inches in length, this bait is an excellent choice when a finesse approach is a must. The little dipper can be fished in the same fashion as the skinny dipper, but will excel behind a fish head spinner such as a Sworming hornet. Other applications where the Little Dipper excels are drop shotting and behind a jighead. Any way you fish the Little Dipper it will produce.
Rapala Skitter V
$13.49
This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap® body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. Translucent Body. 3D Holographic Eyes. Quick Turning Walk-the-Dog. VMC Black Nickel Round Bend Hooks.
Reaction Trixie Shark
$4.89
The Trixie Shark is similar to the Trixie Shad, but this soft plastic bait has two tails that really kick up the water when they are cranked in. Great for flipping with a Texas rig or for Carolina rigging.
Reaction Flirt 4.95
$4.69
Finesse fishing will never be the same. The Flirt's patent pending tail design gives a unique action that taunts fish into striking. The flat belly on the forewarn third of the Flirt also gives the glide of a hand pour, for those who like dart heading.
Reaction Kinky Beaver
$4.69
Reaction Innovations has done it again with the introduction of the new Kinky Beaver. Building upon the successful design of the original Sweet Beaver, one of the winningest and most popular flipping baits ever made, the Kinky Beaver features the same ribbed body and tear drop appendages. But that's where the similarities end. The Kinky Beaver also comes equipped with two large profile flappers with thick wedges protruding from their outer edges, which combined with two long antennae extending out between them, creates a whole new level of fish attracting action. The thick wedges on the claws help them catch water on the fall and kick wildly, while also slowing the bait's rate of fall slightly - for more time in the strike zone.
Panther Martin Spotted
$5.29 - $5.69
The bright and dramatic colors of this series have made them an all-time favorite of Panther Martin fisherman. The black blade and body with yellow dots and yellow blade and body with red dots are the most popular. Effective on many species of fish including trout, bass, walleye and northern pike and in larger sizes, muskie.
Jackson Cardinal Eastern Trout Dry Flies
$33.36
Jackson Cardinal Eastern Trout Dry Flies are tied on chemically sharpened brand name hooks. Their blends of water repellent dubbing are a mix of possum and beaver hair to provide a high floating fly. The finest Hoffman Hackles insure that our flies float like real bugs on the surface. Pro Shop quality at affordable prices.
Sea Striker Spec Rigs
$34.68 - $37.08
Two tandem tied jigs with straight nylon hair and chrome plated hook. Tip the hooks with shrimp or preferred bait for added attraction. An excellent rig for Trout, Shad, Redfish, Flounder and other game fish.
Scum Frog Popper
$4.59
Designed to make more noise than the original SCUM FROG. It is perfect for windy days or when bass are sluggish.
Otter STY Straight Thin Tails 4
$9.99
Straight Thin 4 1/4" Yellow 10/Jar
Manns Magnum Stretch 40+
$64.99
A lure designed with a larger size and more depth than the Magnum Stretch 30+ but with all the toughness of the Giganticus G50+. Has a patented lip feature that guarantees true running at high speed, 2 Mustad double hooks and a lip to tail through-wire. Can be trolled at depths over 40 feet. 14".
C&H Wahoo Whacker Feather
$34.99
This lure is deadly on Tuna, Dolphin, Wahoo and all types of billfish. The Wahoo feather was tested for over two years and earned its place in the C&H line of big game lures. The feather can be used plain or combination with dead bait like select size ballyhoo. The lure works great at eight to nine knots.
Booyah Boo Jigs
$3.59
This jig features a flat bottom 18° rise, Mustad® Ultra Point? premium blk nickel hook, heavy weed guard, 2 magnum rattles and a full body 50-strand Bio-Flex® silicone skirt.
Strike King Tour Grade Swim Jig
$5.79
The Strike King Tour Grade Swim Jig is a swimming style jig intended to be used for bass fishing applications. The Tour Grade Swim Jig from Strike King is a jig that possesses the desired features for the swim jig technique. The Strike King Tour Grade Swim Jig was designed with input from professional bass anglers who demand the highest quality components and color patterns that match the forage fish they intend to replicate. The Tour Grade Swim Jig possesses a thinner head than traditional jigs, resulting in an agile lure that displays a slower sink rate and increased weedlessness. The Swim Jig is is designed with a sharp medium wire hook for ease of hook sets that efficiently penetrate the fish's jaw. The light weedguard keeps the jig clean of vegetation yet doesn't interfere with the hook point. Additional features include a small keeper for the plastic trailer and oversized eyes that finish the bait's appearance off nicely.
LiveTarget Sunfish Bluegill Wakebait
$16.99 - $19.99
Designed for targeting the big bass and game fish that feed on bluegill. Extremely detailed and lifelike with its realistic gill plates, scales and fin patterns, also features a durable, single-jointed construction.
Panther Martin Classic Pattern
$5.29 - $5.69
Panther Martin Classic Regulars are deadly on Trout, Bass, Pike, Muskie, and many other species of fish. They feature the classic and popular look of Panther Martin lures.
Berkley Powerbait® Pro Jig Worm
$5.49
The old classic is back! New colors with eye-popping fireheads call fish in. Proven fish-catching scent and flavor built in.
Berkley Gulp!® Sinking Minnow
$7.09
Great for suspended fish. Designed to target fish suspending or holding in vertical cover, the GULP! Sinking Minnow is perfect for working weed lines, wood, docks, and dams.
Duel Hardcore Ninja Swimmer
$47.99
Highly detailed from end-to-end, the Duel Hardcore Ninja Swimmer is covered with a premium finish, realistic 3-D eyes, and a replaceable soft rubber tail. Built to withstand strikes from that bass-of-a-lifetime, the Duel Hardcore Ninja Swimmer is constructed with an incredibly durable double-hinge jointing and stainless steel pins. Backed by super-sharp black-nickel Japanese treble hooks.
Joes Short Striker (Classics)
$3.99
Tie one on and "match the hatch" by switching patterns in seconds with our EZexchange? feature. Dependable Trailing treble will securely hook and hold the short-striking fish! Size 8 is chosen as the standard for Trout and Panfish. No other in-line offers these features. Size 10 has all the desired features of the size 8 but designed for smaller streams and waters with Native trout and Steelhead.
Sea Striker Bucktail Jig
$3.69 - $11.99
The colorful lifelike head with holographic eyes swims realistically through water. Natural bucktail is accented with iridescent mylar for added attraction. Made with an extra sharp nickel black hook. This versatile lure can be jigged or cast. When jigging change between fast and slow jerks to determine what the fish are feeding on, or cast and retrieve with just enough speed to keep the lure off the bottom.
Strike King Mr. Crappie® Joker
$3.69
The Joker is a 2-inch solid body bait that features three appendages that each have a small ball on the end to amplify their action. The result is a bait that resembles a joker's hat; but this bait is no joke! The Joker is the result of years of design. The Joker will draw crappie out of whatever cover their hiding in and put them in your boat!
Panther Martin Classic Copper
$5.49 - $5.69
Panther Martin Classic Regulars are deadly on Trout, Bass, Pike, Muskie, and many other species of fish. This lure features genuine copper plated blades with classic style, color, and bodies.
Spro Mc Stick 110 Suspending
$17.99
Features 3 sticky sharp Gamakatsu #5 trebles that insure sure and solid hook ups. Designed to suspend at lower water temperatures for those finicky fish. A bait that is very easy to adjust for those aggressive warmer season fish.
Mepps Musky Killer®
$15.99
The Musky Killer® has produced more muskies than any other lure. It casts far and the blade begins turning at the twitch of the wrist.
Mepps Aglia® Ultra Lites
$4.49 - $6.59
Blades are constructed of fine European brass, then highly polished, plated with genuine silver or painted. Feature either natural squirrel or bucktail dressing with turkey quill attractor.
Mepps Aglia® Tandem Bucktail
$13.49
Features a heavy duty #1/0 bronze treble hook with a #2 treble hook trailer. Hand tied tandem tail is genuine bucktail, dyed in brilliant fish attracting colors. Solid brass blades and bodies, a durable stainless steel shaft and rugged folded solid brass clevis.
Mepps Aglia-E In-Line Spinner
$4.49 - $6.19
That's "e" as in "egg"...that delicious morsel hungry trout and salmon key on so heavily during spawn season. The Mepps® Aglia-e Spinner takes a proven-great lurethe Aglia® inline spinner that's caught more trophy salmonids than all others combinedand adds this "essential element" from the natural food chain, to take advantage of your quarry's fixation. Impossible to fish wrong, the Mepps Aglia-e brings the same flash and thump that's been fooling game fish for half a centurywith the extra attraction of a natural-looking, high-viz "egg" that salmon and steelhead have basically programmed themselves to look for. Quality solid brass components; undressed treble.