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Fishing Lures

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$4.49
The ever-popular Bobby Lane design has been taken to the next level. Body and tail design creates an irresistible wiggle. Very versatile swimbait: weighted EWG, Florida rig, offset wide gap hook, or jighead.
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$8.89
Create a top water commotion they can't resist with the Berkley® Spin Rocket. The Spin Rocket's slender hydrodynamic profile is an excellent minnow imitator that glides across the surface. It's clear plastic props feature a cupped design with an enhanced surface area that can spin at slower speeds with maximum spray. Twitch it, rip it, or simply reel it across the surface for irresistible spraying action.
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$4.99
Poured with a super high salt content, the Big Bite Baits Soft Super Salt Trick Stick produces an aggressive wobbling action on the fall and its super soft texture makes it feel extremely natural to the fish when they bite, making them hold on longer. Perfect for a wide range of application, the Big Bite Baits Soft Super Salt Trick Stick is absolutely deadly when rigged weightless on a wacky or offset worm hook, but it is also highly effective on a Texas-rig, Carolina-rig, or a shaky head
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$12.99
Just like a spooked baitfish fleeing for its life in the top of the water column, the Scatter Rap® Shad Deep brings Scatter Rap action to the 9-12 foot depth range. Balsa Body with Scatter Lip Wire Through Construction. Evasive, Erratic, Floating, Silent Action. Classic Shad Rap Profile. Quick Diving. Non-Rattling. High buoyancy. Premium Black Nickel VMC® Hooks.
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$4.89
Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad®. Each bait is individually tank tested and sure to perform right out of the package whether you troll it, cast it, or stop and go retrieve.
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$7.49 - $7.99
Soft trailer chases the main body & blade, imitating a hungry, distracted bait fish, creating intense flash & attraction. Patented 2 part bell and gear made of machined brass emits low-frequency sound vibrations while virtually eliminating line twist.
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$4.59
Like its bigger brother, the Slammer, the X Zone Pan Slammer is a bait that is irresistible. Rig this bait on a small jig head for the best presentation.
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$4.59
The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any conditions or locations. Rig with an internal tube jig head for dragging or snap jigging over deep structure or use a light tube jig head with the X-Tube for bed fishing. Texas Rig the X Tube lure for skipping under docks, punching mats or flipping around grass edges.
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$6.39 - $6.79
The Gene Larew® Biffle HardHead® Jighead offers the benefits of a football head plus the added action of a worm-hook that moves freely with the bait! Tommy Biffle used this head to win the BASS Elite Series ''Sooner Run'' event.
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$6.49
The Punisher Punch Craw has a durable, soft, super fine salt-impregnated body, with a unique ribbed thick body and 3 rows of forward facing appendages followed by claws that offer a realistic texture that Bass Hold On To! This specialized design and formula allows the bait to slip cleanly in and out of the cover with ease. The compact profile and design of the X Zone Punisher Punch Craw makes it perfect for flipping, pitching, punching matted vegetation, pads, tules, cane and wood.
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$5.19
The X Zone Grub is a classic grub fishing lure design. A soft and salty lure for the perfect grub presentation.
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$4.59
Classic shape. Classic colors. The X Zone 2" Swirl Tail Grub is a classic bait. This classic design will be a staple in your tackle box.
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$4.59
The X Zone 2" Stinger is a dynamic bait that flat out catches fish. This bait is a must have for your tackle box.
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$5.19
This soft, floating, ribbed, Ned Rig bait is the perfect for the technique that continues to sweep the nation. It is also very effective on Wacky Rigs, Drop shot, Shakey Head and Carolina Rigs. The belly of the Ned Zone is unique as it comes with an alignment line so you can rig the Ned Zone perfect every time! It has a unique tail design that creates subtle action making fish to strike! The Ned Zone is made with our exclusive X Zone Infused scent formula making fish hold on longer and increase hook-up ratios and is available in 14 proven fish catching colours
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$4.59
The X Zone 1" Baller is the perfect small bait for those finesse and subtle situations.
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$15.49
The 4.5 Vudu Mullet is the perfect imitation of a small finger mullet. Great for trout, reds, snook, and other inland species. Rigged with a VMC Saltwater 2.0 hook and has an internal 1/2 oz weight for great casting distance. The Vudu Mullet is a medium sink lure and best with a medium retrieve. A stop n go retrieve is very effective. Crank a few times then let it fall for a second, then crank it again. Can be burned along the surface also.
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$7.59
Molded with a lifelike body and a large paddle tail, the Big Bite Baits B5 Line Thru Swimbait produces an exaggerated side-to-side body roll and a wide tail swinging action that triggers a predatory response from bass to strike. The Big Bite Baits B5 Line Thru Swimbait also features a line-thru weighting system that allows the bait to slide up the line once the fish is hooked, which reduces any leverage the fish has to throw the bait and get free. Finished with 3D eyes and 3D gill plates.
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$10.49
Custom designed swimming lip, combined with a lower positioned head creates an erratic, hard pounding, sweeping action.
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$8.89
Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk the dog action that has been proven on the water. Topped off with Fusion19? hooks, Berkley® J-Walkers are sure to impress anglers of all skill levels.
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$12.49
The Salmo Fury Pop is an evolution in top water fishing. By adding a lifelike flocking to the surface of the lure, this textured material provides greater surface friction, helping keep the lure in place after each pop so the lure can be stalled while still displacing and moving water. This revolutionary finish also provides a more realistic feel and is designed and balanced for extreme versatility. The Salmo Fury Pop can be worked like a traditional popper or walk the dog retrieve, handling a wide range of speeds and cadences.
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$4.49 - $5.59
Big fat brother to the Bottom Hopper. Big profile for big bass. Great on shaky head, Texas rig, jigworm or weightless.
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$3.99
Classic jig trailer. Extra bumps add texture and more surface area for more PowerBait flavor.
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$4.49
The ever-popular Skeet Reese design has been taken to the next level. Designed to mimic both bait fish and crawfish. The unique swimming action makes this bait irresistible. Awesome flippin' bait.
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$5.59
Magnum size brother to the 5 Shaky Snake. Tail design adds fluid-like motion to tail on light twitches. Beefed up head for proper in big rigs
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$5.09
Large distinct profile worm great for burning. Durable and long lasting. PowerBait flavor to tip the scales to our advantage.
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$4.59
The X Zone 2" Super Shad replicates bait fish and resembles the perfect meal for Crappie, Blue Gill and Perch. Fish love them and so will you.
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$10.49
The Lunkerhunt Lunker Frog is the most life like frog currently available in the industry. The Lunker Frog replicates an adult frog and has swimming legs that extend during the retrieve and retract on the pause. At rest the Lunker Frog is 2.5 inches and will extends to 4.5 inches on the retrieve. The Lunker Frog behaves just like a living frog would in the water. At rest, the body of the Lunker frog drops down a little into the water perfectly replicating the action of a frog/bullfrog. This also results in higher hook-up percentages. The Lunker Frog features high quality components, a super soft hollow body construction, and a weedless design.
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$13.49
The Halco C-Gar is a weighted stick bait, designed for use on the surface for species such as Australian Salmon, Tailor and Queenfish or alternatively sub surface for all tuna, mackerel and other predatory fish. The lure action is less splashy than a popper however the unique nose and weighting ensures long casting ability with enough surface action to entice a strike from the wary fish looking for an easy meal. Featuring heavy duty Mustad trebles and Halco's famously strong fish rings for the ultimate lure to hook connection, the C-Gar is built like all other Halco products, to catch fish day in, day out without fuss and bother.