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Fishing Lures

Manns Jointed Stretch 25+
$23.99
Comes with saltwater tough hardware featuring stainless steel split rings and two 3/0 treble hooks. It combines the diving capabilities of the regular Stretch 25+ with the injured baitfish action of a jointed or "broken back" lure.
Mister Twister Shad
$10.99
Versatile and virtually weedless, the Mister Twister Top Prop shines as a surface lure for bass. This lure's design prevents it from collecting vegetation, making it ideal for trolling or casting in heavy cover during the hot summer months. The hollow body design floats even with stop-and-go buzz fishing. Rattle beads in the body and a Split Double Tail? draw trophies out of the weeds with irresistible action and natural colors
Strike King Tour Grade Night Spinnerbaits
$9.99
The Tour Grade Night Spinnerbait features a short-arm Vibra-Max. stainless steel wire coupled with an oversized Colorado main blade for added thump and vibration to attract fish in low light or off-color water conditions. It also features the Perfect Skirt. with Magic Tails., a Gamakatsu hook, and Spin-Eze. ball bearing swivel.
Billy Baits Mini Turbo Slammer
$8.57 - $16.99
This famous Billy Baits lure is a smoking rocket in the water! The Mini Turbo Slammer will catch virtually any fast-swimming species, from dolphin and wahoo to marlin. The Mini Turbo Slammer is designed with a nickel-plated brass bullet head with an extra-flashy, pulsating Mylar skirt. When trolled at high-speeds, with or without bait, the Mini Turbo Slammer is deadly effective. Choose between rigged or unrigged. Measures 8-1/2". Weighs 5/8oz.
Strike King Tri-Wing Mini Buzz King®
$4.99
A unique 3 blade, Diamond pattern prop for a different sound and speed and flash. Diamond Dust head with Diamond Dust silicone skirt. All have silver blades and are 1/8oz.
Panther Martin Salamander
$5.29 - $6.29
Panther Martin Salamanders are effective on many species such as Trout, Bass, Pike, Walleye, panfish, and Perch. They are outstanding for stream fishing, especially in shallow water pools.
Wordens Rooster Tail® 1/24 Ounce
$4.69 - $56.28
Unique Spinning Action. In-Line Weighted Body Design.Pulsating Hackle Tail Attracts Fish. Genuine Silver, Brass and/or Painted Blades. UV Finishes/Colors Available. In-Line Weighted Body Design.
Hildebrandt Jig Spinners
$3.89 - $5.99
Here is a spinner the fishermen really go for. It makes any jig or fly into an offset bait. The hook rides upright with stainless steel shafts and mirror-finished blades.
Yakima Bait Flatfish® - Trout & Panfish Sizes
$7.19
One of the most productive lures of all times, the original Flatfish® has been around and catching fish for over 50 years. It features a one-of-a-kind swimming action that fish just can't resist.
Lindy Live Bait Jig
$2.99
The Livebait Jig's short-shank hook allows for ultra-natural presentations, where the minnow, not the jighead, dictates the action. At the same time, the head's weight-forward design creates a nose-down posture, matching a minnow rooting for food, and the unique shape allows for specialized presentations of night crawlers. Also, although the Livebait Jig isn't technically a stand-up jig, it tends to rest nose down to elevate a minnow, leech or crawler.
Zoom Ol' Monsters
$5.69
The Ol' Monster from Zoom Bait Company has been the go-to big worm of tournament anglers for years. The Ol' Monster is a sure bet to catch a kicker to fill out your limit or to boat the fish of a lifetime.
Berkley Gulp!® Hellgramite
$7.09
Lifelike detail imitates natural prey. Exclusive Gulp! Scent dispersion. Great for multiple rigging options.
Magic Preserved Fathead Minnows Bait
$4.29
Preserved minnows in a re-closable pouch.
Magic Carp Bait
$7.79
Combines a food attractant with great fish catching flavors for enticing the big ones. This bait is formulated to stay on the hook and be used with several rigging styles. Biodegradable bait retains color and is easy to use. Six ounces of preformed baits packed in a reclosable bag. #3720 White/Vanilla, #3721 Red/Strawberry, #3722 Yellow/Corn, #3723 Orange/Anise, #3729 Mixed (Vanilla, Strawberry, Corn).
Magic Preserved Wax Worms
$6.19
Real wax worms preserved in their natural color and are available in red and chartreuse. Thirty-five wax worms in plastic box inside reclosable pouch to preserve freshness and avoid crushing.Great for trout and panfish, including ice fishing.
Magic Mini Marshmallows
$3.89
Brilliant dyes and quality scents combine to make the finest floating baits available. Biodegradable.
Berkley Gulp!® Hollow Shrimp
$7.69
Hollow body shrimp has a more life-like feel. Skirted tail has incredible action. Comes in 8 proven colors.
Berkley Powerbait® Pro Grub
$3.69
Brand new pro-designed colors add fish catching flare. Big profile on bite-size bait gives a big target. Great tail action moves at all speeds.
Berkley Powerbait® Shaky Snake
$5.29
Ribs add more surface area allowing more scent release. Tail design adds fluid-like motion to tail on light twitche. Beefed up head for proper rigging.
Berkley Powerbait® Minnow
$5.09
Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.
Berkley Powerbait® Pre-Rigged Swim Shad
$5.09
Loaded with PowerBait fish attractant, this soft Swim Shad Swimbait from Berkley is designed to tempt any fish is available in assorted sizes and a range of great-looking color patterns. Complete with a holographic foil insert for extra flash and realism; high-action paddle tail; premium hook.
Berkley Powerbait® Rib Worm
$5.09
A popular choice for anglers looking for a powerful worm bait, the PowerBait Rib Worm features signature scent and flavor that greatly improve the strength of your hookset. The ribbed body design also helps release more scent, enhancing the appeal of the bait instantly. The Berkley® PowerBait® Rib Worm Soft Bait is a great choice when it comes to PowerBait worms.
Berkley Powerbait® Ribbontail Grubs
$5.09
Smaller body perfect for light wire hooks. Slim rIbbontail for increased swim action. Great walleye and panfish grub. Exclusive Powerbait scent and flavor.
Berkley Powerbait® Power Minnow
$5.59
Ideal for crappie, panfish, bass, walleye, and trout. Pre-rigged and ready to fish, the Power® Minnow has life-like detail, 3D eyes, and holographic inserts. Great for jig trailers, spinner rigs, or other bottom-bouncing rigs. Split-tail design provides a subtle, finesse presentation.
Berkley Powerbait® Power Minnow Grub
$5.59
A fast-moving tail action makes these 3" grubs come alive for fish. The tail simulates live bait, and the scent and taste of these lures bring the fish to your line. The new, patented BioSalt? ingredient simulates the salt content of live prey fish to entice the most finicky fish. (Measures 3" in length, 6 pack)
Berkley Powerbait® Kicker Frog
$5.59
Life-like detail and painting patterns imitate real frogs. The Kicker Frog combines exclusive PowerBait® scent and flavor formula with uniquely designed legs to create a life-like kicking motion when retrieved. Pre-rigged with a 4/0 wide gap hook.
Berkley PowerBait Maxscent Meaty Chunk
$7.89
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
Berkley Dredger Crankbait
$8.95
Body shape and weighted bill drive bait deep to stay in the strike zone longer. Tight subtle action proven best for deep water fish. Great casting and easy to crank for less fatigue all day fishing. Slow rise at pause
Panther Martin Deluxe Holographic
$5.39 - $5.79
The Deluxe Holographic has proven to be one of the most popular Panther Martin spinners. It provides the rich holographic colors with a translucent criss cross fish scale pattern. The beautiful holographic lures shimmer and quiver as the sun shines on them, allowing them to flash and flicker in the water.
Berkley Gulp!® Doubletail Swimming Mullet
$7.69
Unique new double tail design has enticing action at slow or fast retrieve. Excellent for multiple species of inshore gamefish. Pronounced action fished slow or fast, and on light or heavy jigs.