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Fishing Lures

Panther Martin Spotted
$5.29 - $5.69
The bright and dramatic colors of this series have made them an all-time favorite of Panther Martin fisherman. The black blade and body with yellow dots and yellow blade and body with red dots are the most popular. Effective on many species of fish including trout, bass, walleye and northern pike and in larger sizes, muskie.
Jackson Cardinal Eastern Trout Dry Flies
$33.36
Jackson Cardinal Eastern Trout Dry Flies are tied on chemically sharpened brand name hooks. Their blends of water repellent dubbing are a mix of possum and beaver hair to provide a high floating fly. The finest Hoffman Hackles insure that our flies float like real bugs on the surface. Pro Shop quality at affordable prices.
Calcutta Crusher Jig Head
$3.99 - $11.99
J-Hook design with weight molded to hook shank allowing your bait to drift more naturally with the current.
Berkley Gulp!® Minnow
$7.09
The next generation in soft baits. Biodegradeable. Made of natural ingredients. 400x's more scent dispersion, expands the strike zone allowing you to catch more fish.
Sea Striker Spec Rigs
$34.68 - $37.08
Two tandem tied jigs with straight nylon hair and chrome plated hook. Tip the hooks with shrimp or preferred bait for added attraction. An excellent rig for Trout, Shad, Redfish, Flounder and other game fish.
Scum Frog Popper
$4.59
Designed to make more noise than the original SCUM FROG. It is perfect for windy days or when bass are sluggish.
Otter STY Straight Thin Tails 4
$9.99
Straight Thin 4 1/4" Yellow 10/Jar
Manns Magnum Stretch 40+
$64.99
A lure designed with a larger size and more depth than the Magnum Stretch 30+ but with all the toughness of the Giganticus G50+. Has a patented lip feature that guarantees true running at high speed, 2 Mustad double hooks and a lip to tail through-wire. Can be trolled at depths over 40 feet. 14".
C&H Wahoo Whacker Feather
$34.99
This lure is deadly on Tuna, Dolphin, Wahoo and all types of billfish. The Wahoo feather was tested for over two years and earned its place in the C&H line of big game lures. The feather can be used plain or combination with dead bait like select size ballyhoo. The lure works great at eight to nine knots.
No Alibi No©Alibi®
$5.09 - $11.99
The famous No©Alibi® Trolling Feathers, introduced in 1926, are a must for many saltwater anglers using them plain or with natural baits.
Acme Phoebe Spoon
$3.79 - $4.49
Phoebe is one of the finest metal spinning lures ever made. The unique hydrodynamic curvature creates a three-dimensional illusion. Fished fast, slow, deep, or shallow - this lure looks like a fat, full-bodied baitfish.
Williamson Jet Popper
$26.99 - $29.99
300 lb. built-in swivels allow perfect rotation and eliminate leverage. Deep cup face for extra loud "Popping" effect. Jet holes create a massive bubble trail. Unique design allows greater casting distance and stability on retrieve. Flash Foil inside sends attractor signals. Ultra-strong "Oval" split-ring. 6X VMC "Fish Fighter" hooks.
Lunker Lure Rattlebackcrappie Minnow
$4.19
The ultimate lure for crappie and schooling fish. Lead head and ABS Hologrammed body contain a super loud rattle chamber.
Booyah Boo Jigs
$3.59
This jig features a flat bottom 18° rise, Mustad® Ultra Point? premium blk nickel hook, heavy weed guard, 2 magnum rattles and a full body 50-strand Bio-Flex® silicone skirt.
Strike King Tour Grade Swim Jig
$5.79
The Strike King Tour Grade Swim Jig is a swimming style jig intended to be used for bass fishing applications. The Tour Grade Swim Jig from Strike King is a jig that possesses the desired features for the swim jig technique. The Strike King Tour Grade Swim Jig was designed with input from professional bass anglers who demand the highest quality components and color patterns that match the forage fish they intend to replicate. The Tour Grade Swim Jig possesses a thinner head than traditional jigs, resulting in an agile lure that displays a slower sink rate and increased weedlessness. The Swim Jig is is designed with a sharp medium wire hook for ease of hook sets that efficiently penetrate the fish's jaw. The light weedguard keeps the jig clean of vegetation yet doesn't interfere with the hook point. Additional features include a small keeper for the plastic trailer and oversized eyes that finish the bait's appearance off nicely.
LiveTarget Sunfish Bluegill Wakebait
$16.99 - $19.99
Designed for targeting the big bass and game fish that feed on bluegill. Extremely detailed and lifelike with its realistic gill plates, scales and fin patterns, also features a durable, single-jointed construction.
Northland Whistler®
$4.19 - $4.49
The Whistler® Jig is the ultimate panfish enticer. It features a unique propeller spinner blade that creates flash and a "whistling" sound vibration that attracts fish and triggers them to strike. It is hand tied with genuine "hackle" tail feathers and teases and torments fish with its tantalizing, fluttering tail action. It is irresistible to crappie, perch, walleye, trout, and bass.
Eppinger Red Eye® Wiggler®
$10.49 - $12.49
The name says plenty about this lure's traits. it wiggles, it wobbles, but most of all it catches fish! The dual cut glass eyes capture and reflect available light, drawing the attention of predatory fish. The Wiggler is an asset for every angler.
Panther Martin Classic Pattern
$5.29 - $5.69
Panther Martin Classic Regulars are deadly on Trout, Bass, Pike, Muskie, and many other species of fish. They feature the classic and popular look of Panther Martin lures.
Berkley Powerbait® Pro Jig Worm
$5.49
The old classic is back! New colors with eye-popping fireheads call fish in. Proven fish-catching scent and flavor built in.
Berkley Gulp!® Sinking Minnow
$7.09
Great for suspended fish. Designed to target fish suspending or holding in vertical cover, the GULP! Sinking Minnow is perfect for working weed lines, wood, docks, and dams.
Duel Hardcore Ninja Swimmer
$47.99
Highly detailed from end-to-end, the Duel Hardcore Ninja Swimmer is covered with a premium finish, realistic 3-D eyes, and a replaceable soft rubber tail. Built to withstand strikes from that bass-of-a-lifetime, the Duel Hardcore Ninja Swimmer is constructed with an incredibly durable double-hinge jointing and stainless steel pins. Backed by super-sharp black-nickel Japanese treble hooks.
Joes Short Striker (Classics)
$3.99
Tie one on and "match the hatch" by switching patterns in seconds with our EZexchange? feature. Dependable Trailing treble will securely hook and hold the short-striking fish! Size 8 is chosen as the standard for Trout and Panfish. No other in-line offers these features. Size 10 has all the desired features of the size 8 but designed for smaller streams and waters with Native trout and Steelhead.
Rapala Ultra Light Minnow®
$8.89
Big action in a small bait, the Ultra Light Minnow is the new gold standard for ultra light baits. Weighted body casts incredibly far for such a small bait. Slow-sinking, it is designed to work from 2-3 feet in the water column. An excellent choice for streams, small ponds and shallow bays and shorelines. Its unique lip design creates an enticing wobbling and rolling action. External etched scales, gills and fins in union with 3D holographic eyes and incredible Rapala ® finishes put this bait in the lead for ultra light choices.
Rebel Premium Pop-R®
$7.59
These surface poppers produce just the right "spit" and sound as they dance across the water's surface. Realistic appearance, super design, terrific action, and Excalibur® Rotating Treble Hooks bring the Premium Pop-R to life and the fish to action.
Yamamoto Fat Boy Ika
$10.49
With approximately a 4/0 extra wide gap offset shank hook, it weighs about a 1/2 ounce, casts well and sinks quickly into the often overlooked 10 to 20 foot zone. Has a built-inside to side sashay which is all the bass need to see some days. They are 6 inches long and come in packs of 10.
Yamamoto 5
$9.49
The Yamamoto Slim Senko 5-inch is a firecracker. Custom made to compete and win in any trick worm or slender worm situation, it has what others don't because it always produces that unique Senko® characteristic of shimmying and shifting with tip quivering action. (10 pack)
Lunker Lure Jumpin Jak Buzzbait
$6.59 - $7.19
Buzz it, drop it, run it like a spinnerbait as it jumps to the top of the water like an injured shad. Buzz and drop around cover. The unique hinged arm does it all.
Storm Arashi® Wake Crank
$11.99
Runs just under the surface with a hard rolling action and a pronounced tail kick creating a large wake that draws attention. Fish it slow or fast, this Arashi® keeps waking and running true at any speed. SINGLE BALL RATTLE SYSTEM features a knocking cadence and low frequency pitch that fish can perceive at greater distances and easily track to the source. ROTATED HOOK HANGERS nests the hooks close to the body for improved action, preventing hang-ups and allowing larger hooks. SELF-TUNING LINE TIE is a free-moving design that keeps the lure tracking true, ensuring non-stop fishing action. CIRCUIT BOARD LIP starts right away at slow speeds and quickly reaches maximum diving depth. Extremely thin with superior strength and durability.
Sea Striker Bucktail Jig
$3.69 - $11.99
The colorful lifelike head with holographic eyes swims realistically through water. Natural bucktail is accented with iridescent mylar for added attraction. Made with an extra sharp nickel black hook. This versatile lure can be jigged or cast. When jigging change between fast and slow jerks to determine what the fish are feeding on, or cast and retrieve with just enough speed to keep the lure off the bottom.