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Fishing Lures

Magic Preserved Fathead Minnows Bait
$4.29
Preserved minnows in a re-closable pouch.
Magic Carp Bait
$7.79
Combines a food attractant with great fish catching flavors for enticing the big ones. This bait is formulated to stay on the hook and be used with several rigging styles. Biodegradable bait retains color and is easy to use. Six ounces of preformed baits packed in a reclosable bag. #3720 White/Vanilla, #3721 Red/Strawberry, #3722 Yellow/Corn, #3723 Orange/Anise, #3729 Mixed (Vanilla, Strawberry, Corn).
Magic Mini Marshmallows
$3.89
Brilliant dyes and quality scents combine to make the finest floating baits available. Biodegradable.
Berkley Gulp!® Hollow Shrimp
$7.69
Hollow body shrimp has a more life-like feel. Skirted tail has incredible action. Comes in 8 proven colors.
Berkley Powerbait® Pro Grub
$3.69
Brand new pro-designed colors add fish catching flare. Big profile on bite-size bait gives a big target. Great tail action moves at all speeds.
Berkley Powerbait® Shaky Snake
$5.29
Ribs add more surface area allowing more scent release. Tail design adds fluid-like motion to tail on light twitche. Beefed up head for proper rigging.
Berkley Powerbait® Minnow
$5.09
Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.
Berkley Powerbait® Rib Worm
$5.09
A popular choice for anglers looking for a powerful worm bait, the PowerBait Rib Worm features signature scent and flavor that greatly improve the strength of your hookset. The ribbed body design also helps release more scent, enhancing the appeal of the bait instantly. The Berkley® PowerBait® Rib Worm Soft Bait is a great choice when it comes to PowerBait worms.
Berkley Powerbait® Ribbontail Grubs
$5.09
Smaller body perfect for light wire hooks. Slim rIbbontail for increased swim action. Great walleye and panfish grub. Exclusive Powerbait scent and flavor.
Berkley Powerbait® Power Minnow
$5.59
Ideal for crappie, panfish, bass, walleye, and trout. Pre-rigged and ready to fish, the Power® Minnow has life-like detail, 3D eyes, and holographic inserts. Great for jig trailers, spinner rigs, or other bottom-bouncing rigs. Split-tail design provides a subtle, finesse presentation.
Berkley Powerbait® Power Minnow Grub
$5.59
A fast-moving tail action makes these 3" grubs come alive for fish. The tail simulates live bait, and the scent and taste of these lures bring the fish to your line. The new, patented BioSalt? ingredient simulates the salt content of live prey fish to entice the most finicky fish. (Measures 3" in length, 6 pack)
Berkley Powerbait® Kicker Frog
$5.59
Life-like detail and painting patterns imitate real frogs. The Kicker Frog combines exclusive PowerBait® scent and flavor formula with uniquely designed legs to create a life-like kicking motion when retrieved. Pre-rigged with a 4/0 wide gap hook.
Berkley PowerBait Maxscent Meaty Chunk
$7.89
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
Berkley Dredger Crankbait
$8.95
Body shape and weighted bill drive bait deep to stay in the strike zone longer. Tight subtle action proven best for deep water fish. Great casting and easy to crank for less fatigue all day fishing. Slow rise at pause
Panther Martin Deluxe Holographic
$5.39 - $5.79
The Deluxe Holographic has proven to be one of the most popular Panther Martin spinners. It provides the rich holographic colors with a translucent criss cross fish scale pattern. The beautiful holographic lures shimmer and quiver as the sun shines on them, allowing them to flash and flicker in the water.
Hogy Sand Eel
$6.99
These hard to beat imitations are perfecting imitators of small sand eels, rain bait and other small forage. Ideal for rigging on our small weighted swim bait hooks and jig heads. 5 pack. Weighs 1/3 oz.
Northland Gum-Drop Floater
$4.29 - $4.49
Constructed from foam and features a sleek elongated body, Mustad® Needle-Point hook and pliable rubber paint in all the hot attractor colors.
Cubby Mini Mite Jigs
$7.19
The original JIG-IN-A-TUBE. It weighs 1/32 oz, has a #8 gold mustad hook, and comes in packs of 5.
Strike King KVD Perfect Plastics Dream Shot
$7.39
Based on the popular caffeine shad design with the triangle hinged tail section to quiver and shake with the smallest movements!
Berkley Gulp!® Jigging Grub
$7.09
Designed specifically for the jig fisherman from the top of its head to the very tip of the tail. The head was designed to better fit a jighead, the body has more mass than a standard curltail grub, and the tail is much beefier- creating more of a "thump" on the fall, creating more strikes than ever before. With the built-in GULP!® scent and attractant, it smells like a great meal to all of the fish in the neighborhood.
Berkley Gulp!® Doubletail Minnow Grub
$7.09
Unique new double tail design has enticing action at slow or fast retrieve. Excellent for walleyes. Looks, moves, and tastes as good as live bait.
Berkley Gulp!® Minnow Grub
$7.09
Excellent for all species of fish. It smells like a meal and fishes like a dream. The GULP!® Minnow Grub is great on jigs, and also on drop shot and livebait rigs.
Berkley Powerbait® Power Chigger Craw
$5.49
High action pinchers and the magic of PowerBait® fish attracting scent formula makes it completely irresistible to bass. Fish it alone, or as a jig trailer, slow, or fast, and watch the pinchers swim wildly back and forth driving bass crazy.
Berkley PowerBait Maxscent Kingtail Worm
$7.89
Blending the proven attraction of an oversized ribbon tail with Berkley's Maxscent technology, the Berkley Powerbait Maxscent Kingtail Worm offers reinforced attraction that big bass won't be able to pass-up. Designed with a ribbed body, the Berkley Powerbait Maxscent Kingtail Worm offers increased surface area for greater scent dispersion and keeps your hook point fully concealed. Great for deep, summertime tactics, the Berkley Powerbait Maxscent Kingtail Worm provides an enhanced action and fortified scenting that will reign king among tournament anglers.
Strike King KVD Square Bill Series 1.5 Shallow Crankbait
$8.39
Designed to the specifications of four-time Bassmaster Classic Champion, Kevin VanDam, the Strike King KVD HC Shallow Squarebill Crankbait is a must-have for targeting fish in the shallowest conditions. Made to deliver the same great wobbling action as the original, the Strike King KVD HC Shallow Squarebill Crankbait is designed with a specially shaped lip that promotes a shallower dive, so anglers can effectively target fish in the 0-3ft range.Omitting rattles, the Strike King KVD HC Shallow Squarebill Crankbait relies on its signature action and lively deflections to attract fish without spooking them. Available in a range of detailed color schemes, the Strike King KVD HC Shallow Squarebill Crankbait provides extra-shallow presentation that delivers professional-grade results.
Strike King KVD Perfect Plastics Ocho Worm
$7.39
The new Strike King Ocho soft plastic stickbaits are the real deal. The Ocho's unique 8 sided design allows the bait to undulate, especially on the fall. Rigged weightless and pitched around cover or rigged on a Carolina rig and pulled through the depths of the strike zone, the Ocho is sure to bring incredible action. The Ocho is made from the world's best blend of soft plastic ingredients! This allows the use of large amounts of salt yet keeps the bait soft and pliable. The Coffee scent masks human scents and oils and increases longer bites increasing your hook-up chances.
Lindy Live Bait Jig
$2.99
The Livebait Jig's short-shank hook allows for ultra-natural presentations, where the minnow, not the jighead, dictates the action. At the same time, the head's weight-forward design creates a nose-down posture, matching a minnow rooting for food, and the unique shape allows for specialized presentations of night crawlers. Also, although the Livebait Jig isn't technically a stand-up jig, it tends to rest nose down to elevate a minnow, leech or crawler.
IMA Little Stik
$9.99
The Little Stik 135 is more of a tournament-sized bait. You'll be able to use it coast to coast, from brim beds to the shad spawn, and of course the blueback lakes are where it'll really be a big deal. The Little Stik 135 measures in at 5.5 inches long and weighs 1 oz. Just like its bigger brother, The Big Stik, the Litte Stik is a high-tech lunker-killer that walks, pops, spits and catches just about anything that swims. It's rear weighted, making it easier to cast and enabling it to sit in a position that as soon as you start your retrieve, it starts to walk and throw water up to 2 feet in front of the lure. Professional Angler & Guide, Randy Pringle, designed this bait so novice anglers and experts alike can make the bait walk back and forth to resemble an injured or feeding baitfish.
Panther Martin Nature Series
$5.29 - $5.69
The realistic colors of the nature series attract more hits by mimicking the fish's natural prey.
Berkley Havoc Smash Tube
$3.69
Mike Iaconelli designed, the NEW Havoc Smash Tube will fall and glide erratically on every cast. It can be fished in both heavy cover and open water situations and have all kinds of unique 2 color patterns. The flatter (smashed) body makes it easier for hook penetration and the fatter tentacles deliver increased water displacement. Destroy your competition and catch more fish with the new Smash Tube!