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Fishing Lures

Magic Carp Bait
$7.79
Combines a food attractant with great fish catching flavors for enticing the big ones. This bait is formulated to stay on the hook and be used with several rigging styles. Biodegradable bait retains color and is easy to use. Six ounces of preformed baits packed in a reclosable bag. #3720 White/Vanilla, #3721 Red/Strawberry, #3722 Yellow/Corn, #3723 Orange/Anise, #3729 Mixed (Vanilla, Strawberry, Corn).
Magic Mini Marshmallows
$3.89
Brilliant dyes and quality scents combine to make the finest floating baits available. Biodegradable.
Berkley Gulp!® Hollow Shrimp
$7.69
Hollow body shrimp has a more life-like feel. Skirted tail has incredible action. Comes in 8 proven colors.
Berkley Powerbait® Pro Grub
$3.69
Brand new pro-designed colors add fish catching flare. Big profile on bite-size bait gives a big target. Great tail action moves at all speeds.
Berkley Powerbait® Shaky Snake
$5.29
Ribs add more surface area allowing more scent release. Tail design adds fluid-like motion to tail on light twitche. Beefed up head for proper rigging.
Berkley Powerbait® Minnow
$5.09
Split tail design provides subtle, finesse presentation. Great for jig trailers, spinner rigs or other bottom bouncing rigs. Ideal for crappie, panfish, bass, walleye, and trout.
Berkley Powerbait® Rib Worm
$5.09
A popular choice for anglers looking for a powerful worm bait, the PowerBait Rib Worm features signature scent and flavor that greatly improve the strength of your hookset. The ribbed body design also helps release more scent, enhancing the appeal of the bait instantly. The Berkley® PowerBait® Rib Worm Soft Bait is a great choice when it comes to PowerBait worms.
Berkley Powerbait® Ribbontail Grubs
$5.09
Smaller body perfect for light wire hooks. Slim rIbbontail for increased swim action. Great walleye and panfish grub. Exclusive Powerbait scent and flavor.
Berkley Powerbait® Power Minnow
$5.59
Ideal for crappie, panfish, bass, walleye, and trout. Pre-rigged and ready to fish, the Power® Minnow has life-like detail, 3D eyes, and holographic inserts. Great for jig trailers, spinner rigs, or other bottom-bouncing rigs. Split-tail design provides a subtle, finesse presentation.
Berkley Powerbait® Power Minnow Grub
$5.59
A fast-moving tail action makes these 3" grubs come alive for fish. The tail simulates live bait, and the scent and taste of these lures bring the fish to your line. The new, patented BioSalt? ingredient simulates the salt content of live prey fish to entice the most finicky fish. (Measures 3" in length, 6 pack)
Berkley Powerbait® Kicker Frog
$5.59
Life-like detail and painting patterns imitate real frogs. The Kicker Frog combines exclusive PowerBait® scent and flavor formula with uniquely designed legs to create a life-like kicking motion when retrieved. Pre-rigged with a 4/0 wide gap hook.
Berkley PowerBait Maxscent Meaty Chunk
$7.89
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
Panther Martin Deluxe Holographic
$5.39 - $5.79
The Deluxe Holographic has proven to be one of the most popular Panther Martin spinners. It provides the rich holographic colors with a translucent criss cross fish scale pattern. The beautiful holographic lures shimmer and quiver as the sun shines on them, allowing them to flash and flicker in the water.
Hogy Sand Eel
$6.99
These hard to beat imitations are perfecting imitators of small sand eels, rain bait and other small forage. Ideal for rigging on our small weighted swim bait hooks and jig heads. 5 pack. Weighs 1/3 oz.
Northland Gum-Drop Floater
$4.29 - $4.49
Constructed from foam and features a sleek elongated body, Mustad® Needle-Point hook and pliable rubber paint in all the hot attractor colors.
Cubby Mini Mite Jigs
$7.19
The original JIG-IN-A-TUBE. It weighs 1/32 oz, has a #8 gold mustad hook, and comes in packs of 5.
Strike King KVD Perfect Plastics Dream Shot
$7.39
Based on the popular caffeine shad design with the triangle hinged tail section to quiver and shake with the smallest movements!
Berkley Gulp!® Jigging Grub
$7.09
Designed specifically for the jig fisherman from the top of its head to the very tip of the tail. The head was designed to better fit a jighead, the body has more mass than a standard curltail grub, and the tail is much beefier- creating more of a "thump" on the fall, creating more strikes than ever before. With the built-in GULP!® scent and attractant, it smells like a great meal to all of the fish in the neighborhood.
Berkley Gulp!® Doubletail Minnow Grub
$7.09
Unique new double tail design has enticing action at slow or fast retrieve. Excellent for walleyes. Looks, moves, and tastes as good as live bait.
Berkley Gulp!® Minnow Grub
$7.09
Excellent for all species of fish. It smells like a meal and fishes like a dream. The GULP!® Minnow Grub is great on jigs, and also on drop shot and livebait rigs.
Berkley Powerbait® Power Chigger Craw
$5.49
High action pinchers and the magic of PowerBait® fish attracting scent formula makes it completely irresistible to bass. Fish it alone, or as a jig trailer, slow, or fast, and watch the pinchers swim wildly back and forth driving bass crazy.
Berkley PowerBait Maxscent Kingtail Worm
$7.89
Blending the proven attraction of an oversized ribbon tail with Berkley's Maxscent technology, the Berkley Powerbait Maxscent Kingtail Worm offers reinforced attraction that big bass won't be able to pass-up. Designed with a ribbed body, the Berkley Powerbait Maxscent Kingtail Worm offers increased surface area for greater scent dispersion and keeps your hook point fully concealed. Great for deep, summertime tactics, the Berkley Powerbait Maxscent Kingtail Worm provides an enhanced action and fortified scenting that will reign king among tournament anglers.
Strike King KVD Square Bill Series 1.5 Shallow Crankbait
$8.39
Designed to the specifications of four-time Bassmaster Classic Champion, Kevin VanDam, the Strike King KVD HC Shallow Squarebill Crankbait is a must-have for targeting fish in the shallowest conditions. Made to deliver the same great wobbling action as the original, the Strike King KVD HC Shallow Squarebill Crankbait is designed with a specially shaped lip that promotes a shallower dive, so anglers can effectively target fish in the 0-3ft range.Omitting rattles, the Strike King KVD HC Shallow Squarebill Crankbait relies on its signature action and lively deflections to attract fish without spooking them. Available in a range of detailed color schemes, the Strike King KVD HC Shallow Squarebill Crankbait provides extra-shallow presentation that delivers professional-grade results.
Strike King KVD Perfect Plastics Ocho Worm
$7.39
The new Strike King Ocho soft plastic stickbaits are the real deal. The Ocho's unique 8 sided design allows the bait to undulate, especially on the fall. Rigged weightless and pitched around cover or rigged on a Carolina rig and pulled through the depths of the strike zone, the Ocho is sure to bring incredible action. The Ocho is made from the world's best blend of soft plastic ingredients! This allows the use of large amounts of salt yet keeps the bait soft and pliable. The Coffee scent masks human scents and oils and increases longer bites increasing your hook-up chances.
Lindy Live Bait Jig
$2.99
The Livebait Jig's short-shank hook allows for ultra-natural presentations, where the minnow, not the jighead, dictates the action. At the same time, the head's weight-forward design creates a nose-down posture, matching a minnow rooting for food, and the unique shape allows for specialized presentations of night crawlers. Also, although the Livebait Jig isn't technically a stand-up jig, it tends to rest nose down to elevate a minnow, leech or crawler.
IMA Little Stik
$9.99
The Little Stik 135 is more of a tournament-sized bait. You'll be able to use it coast to coast, from brim beds to the shad spawn, and of course the blueback lakes are where it'll really be a big deal. The Little Stik 135 measures in at 5.5 inches long and weighs 1 oz. Just like its bigger brother, The Big Stik, the Litte Stik is a high-tech lunker-killer that walks, pops, spits and catches just about anything that swims. It's rear weighted, making it easier to cast and enabling it to sit in a position that as soon as you start your retrieve, it starts to walk and throw water up to 2 feet in front of the lure. Professional Angler & Guide, Randy Pringle, designed this bait so novice anglers and experts alike can make the bait walk back and forth to resemble an injured or feeding baitfish.
Panther Martin Nature Series
$5.29 - $5.69
The realistic colors of the nature series attract more hits by mimicking the fish's natural prey.
Berkley Havoc Smash Tube
$3.69
Mike Iaconelli designed, the NEW Havoc Smash Tube will fall and glide erratically on every cast. It can be fished in both heavy cover and open water situations and have all kinds of unique 2 color patterns. The flatter (smashed) body makes it easier for hook penetration and the fatter tentacles deliver increased water displacement. Destroy your competition and catch more fish with the new Smash Tube!
Strike King Super Toad
$5.49
The Super Toad offers the perfect profile and unique sound that bass can't resist. Designed to be fished around shallow cover such as grass, brush and lily pads, the Super Toad will draw vicious topwater strikes! Texas rig it unweighted, on a belly-weighted hook, or put it on the back of a buzzbait for some extreme topwater action!
Scum Frog Trophy Popper
$7.89
A small slender profile hides its true 5/16 easy casting weight. A hefty 4/0 Owner® hook and a full round silicone skirt. Great catching power house hooks riding high on this popper, prevents and foldback or excess rubber getting in the way.
Panther Martin Best Of The West Kit
$26.99
Features 6 of Panther Martin's most popular and effective lures in the larger sizes that are most effective in the West. Deadly on trout, these fan these fantastically effective spinners send out sonic vibration that literally "call to the fish". The kit contains 3 size 4 and 3 size 6 lures.
Wordens Sonic Rooster Tail®
$5.29
Featuring a polished brass or silver body and French-style spinner blade, Worden's® Sonic Rooster Tail® features its own unique spinning action. The Sonic Rooster Tail® is a great in-line spinner for most any game fish.
Team Catfish Secret-7 Dip Bait
$9.99
SECRET-7 catches channel cats and blue cats alike. It has a silky smooth texture with sticky blend of fish attractants that drive catfish wild. SECRET-7 dip bait is great in ponds, lakes, rivers, or streams.
Strike King Coffee Tubes
$6.99
Scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee granules give the tube a more natural earth tone tint that mimics the appearance of bass' favorite prey. They are salt impregnated too. Hollow body. Rig with an internal tube head jig for dragging, jigging or fishing offshore structure with the hook exposed.
Berkley Gulp!® Sandworm
$7.69
Looks and feels like natural cut sandworms. Rig and fish like live bait - longer lasting and durable. Disperses natural scent that attracts fish.
Strike King KVD Perfect Plastics Bitsy Tubes
$5.59
Salt-impregnated Bitsy Tube® is great when the bite requires finesse. This 2 3/4' length tube is ideal for many species of fish and is extremely effective on Largemouth, Smallmouth, Kentucky and White Bass, Crappie and other panfish, Walleye, Perch and even Bonefish.
Berkley Gulp!® Pogy
$7.69
Vibrating tail action. Ideal reaction bait for redfish, trout, bass and other saltwater species. Rapid scent dispersion attracts fish from greater range.
Northland Jaw-Breaker Spoons
$7.69
Stamped from solid brass, and features a genuine Eagle Claw® hook, a totally weedless plastic "Y" weedguard, and Limber-legs® action-tail skirt.
Berkley Gulp!® Ghost Shrimp
$7.69
Lifelike detail imitates natural prey. Assorted colors to match a variety of fishing conditions. More durability than live bait.3"
Strike King KVD Sexy Splash Topwater Popper
$11.49
The KVD Hardbait Series from Strike King are designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.s design is the perfect balance of spitting, chugging and walking to entice topwater strikes. They include Premium components, feather enhanced rear treble hook, 3D eyes, ultra-realistic paint jobs and strike inducing action. If you like throwing topwater for BIG fish, this is the bait for you, from Strike King, a leader in topwater hardbaits!
Strike King Sexy Spoon
$11.49 - $12.99
The Sexy Spoon is designed to emulate a dying baitfish, the flash, flutter and fall of the Sexy Spoon is unlike any other spoon on the market. Fished around submerged brush, deep grass or muscle beds there is no wrong way to fish the Sexy Spoon. Most commonly retrieved by stroking the spoon, this technique yields some big fish! Once again, this is a big fish bait!
Berkley Gulp!® Saltwater Jerk Shad
$7.69
Designed to target fish suspending or holding in vertical cover. Perfect for working weedlines, wood, docks and dams. Biodegradable.
Reaction Sweet Beaver
$4.69 - $4.89
Reaction Innovations has been able to perfect fantastic two and three color shots that give the Sweet Beaver great swirl and two-tone patterns unlike anything you or the fish have ever seen. Also adding to the great success of the Sweet Beavers is the unique design. The body of the Sweet Beaver features forward facing ribs that create lots of pressure waves that let bass know something is moving and offers bass a texture that they seem to like when they inhale the lure. The centerline is recessed for better hook penetration but the 'nose' of the lure is thick to hold your hook without tearing on every fish. The long, flat, beaver tail is textured on the flat surfaces and along the edge, and it's splitable so you can have a twin tail look, an attention to detail not seen in most soft plastic lures. The Sweet Beaver also has additional tails set at 90 degrees to the beaver tail for fish attracting movement no matter which way the lure is moved.
Strike King Premier Plus Spinnerbaits
$11.49 - $68.94
Spinnerbaits featuring the Perfect Skirt with Magic Tails and Sabre Point? Trailer Hook. Spinnerbait includes the exciting Perfect Skirt that blooms wide and even, and the exclusive Magic Tails serve as a trailer while together they give more action than typical skirts. The color patterns match the head of the lure and create an appealing and natural look to the fish.
Wordens Rooster Tail® 1/2 to 1 Ounce
$5.99
The Rooster Tail's pulsating hackle tail and attractive spinning action just seems to make fish strike, many times when nothing else will work. Now, the Rooster Tail is even more attractive with the introduction of the "strobe" series of colors. The strobe colors combine some of the most popular colors with a spinning blade enhancement that gives the lure a whole new look as it works through the water.
Jackall Wacky Jig Head
$9.69
Jackall has developed a specific Jig Head and Flick Shake worm, which works together as a system. The jig head's eye is designed at a ninety-degree angle for better hook setting and less snags. The hook has a short shank to allow the worm more action. The tungsten weight allows the worm to sink faster and has a smaller head to create the right action. 3 PACK.
Berkley Gulp!® Doubletail Swimming Mullet
$7.69
Unique new double tail design has enticing action at slow or fast retrieve. Excellent for multiple species of inshore gamefish. Pronounced action fished slow or fast, and on light or heavy jigs.
Bagley Knocker B
$9.79
Bagley introduces the Knocker B for 2015. One long cast with this tremendous top water bait will tell you all you need to know about the name. When worked on the surface this bait emits a loud knock with each twitch - which is a death rattle for fish in the area. It casts a mile and is fun to work for all species of freshwater fish. The Knocker B is available in two sizes (9 and 11) and in six freshwater colors. Knock 'em dead.
Lunkerhunt Bento Bait
$9.09
Designed to perfection, the Lunkerhunt Bento is one of the most realistic baitfish imitators on the market. The Bento features a lively tapered split tail, holographic core, and biologically correct detailing. All of these elements are incorporated into a soft yet durable body construction that enables the Bento to come to life with the slightest movement.
Reaction Skinny Dipper
$4.89
The Skinny Dipper is a soft plastic bait that can be effective in and around all types of structure. When you're faced with vegetation you can rig the Skinny Dipper weedless and swim it over grass beds or add weight to the hook and swim it through sumbmerged weeds. The slender design of the Skinny Dipper coupled with the paddle tail creates a vibration in the water that bass cannot resist. The Skinny Dipper can also be deadly fished on a Carolina rig over humps and creek channels with grass and brush. The durability and size of the Skinny Dipper allows a hook size up to a 6/0 superline hook. For a different look, try the Reaction Innovations Skinny Dipper, you won't be disappointed.
Bay De Noc Flutter Laker Taker
$4.89
Our thin laker takers are made of .020 spring brass - flutter spoon version. With a sharp bend in the treble hook end, this makes them very popular for slow trolling or multiple lure use on down riggers.
Berkley Powerbait® Power Floating Trout Worm
$5.49
Lively action gives a life-like presentation. Replicates the trout-attracting movement and appearance of small worms and other forage.
Lunkerhunt Swim Bento
$9.09
Designed to perfection, the Lunkerhunt Swim Bento? is one of the most realistic baitfish imitators on the market. The Swim Bento? features a lively keeled tail, holographic core, and biologically correct detailing. All of these elements are incorporated into a soft yet durable body construction that enables the Swim Bento? to come to life with the slightest movement.
Panther Martin Holographic Lures
$5.39 - $6.49
Made with the same high tech holographic painting techniques as our superior frog, these lures reflect light in exotic, shimmering colors.
Panther Martin Stainless Steel Salmon
$5.59 - $6.59
Feature unique shaft through blade design which creates the easiest and fastest spinning action in the world. The Convex/concave blades send out sonic vibrations that area irresistible to fish while the heavy weighted bodies cast like bullets and go down deeper. The super sharp premium quality hooks keep fish caught.
Panther Martin Dressed
$5.49 - $5.99
The Panther Martin Dressed is characterized by our classic time-tested patterns dressed to "match the hatch" bringing in more fish. This lure features a teardrop body and super sharp quality hook.
Panther Martin All Gold/All Silver
$5.29
Unique shaft through blade design creates easiest and fastest spinning action in the world. Convex/Concave blades send out sonic vibrations that are irresistible to fish. Heavy weighted bodies cast like bullets and go down deeper. Super sharp premium quality hooks keep fish caught. Genuine gold and silver blades reflect more light & attract fish. The All-Gold, All-Silver patterns imitate baitfish. These spinners can be effective on many species such as Trout, Bass and Pike.
Panther Martin Spinners 3/4'S,3/6'S Gld,Sil,Yel,Red
$5.49 - $26.99
The New Hammered pattern blade with its super luminous reflective flash, unique color patterns and all the traditionally proven features of Panther Martin Classic Spinners make these lures a must have for any angler's tackle box. A hammered blade reflects light throughout the whole surface area of the blade producing a kaleidoscope of continuous lightning flashes that is hard to miss and hard for the fish to resist. Genuine Silver and Gold Plated blades with Fluorescent Bodies. Classic Yellow with Red tip for a Gill Flash effect. Deadly on trout, panfish, bass, walleye, perch, pike, pickerel and wide range of other species.
Aqua Dream Weedless Willow Spoon
$8.79
Slow sinking willow design, superior finish, stainless steel hook, screw, wire and split ring make this the best damn spoon on the flats. These spoons are made in the USA from the finest materials.
Berkley Powerbait® Power Worms
$5.49 - $34.99
The legendary Original PowerWorm® Fish bite and Won't let go. A natural presentation for all fishing conditions. Ideal for fishing all your favorite lakes, rivers, and streams. A BEST SELLER for almost 20 years. Because they work. At Berkley® our passion is to help you Catch More Fish. Bonus packs available.