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Fishing Lures

Hogy Sand Eel
$6.99
These hard to beat imitations are perfecting imitators of small sand eels, rain bait and other small forage. Ideal for rigging on our small weighted swim bait hooks and jig heads. 5 pack. Weighs 1/3 oz.
Cubby Mini Mite Jigs
$7.19
The original JIG-IN-A-TUBE. It weighs 1/32 oz, has a #8 gold mustad hook, and comes in packs of 5.
Strike King KVD Perfect Plastics Dream Shot
$7.39
Based on the popular caffeine shad design with the triangle hinged tail section to quiver and shake with the smallest movements!
Berkley Gulp!® Jigging Grub
$7.09
Designed specifically for the jig fisherman from the top of its head to the very tip of the tail. The head was designed to better fit a jighead, the body has more mass than a standard curltail grub, and the tail is much beefier- creating more of a "thump" on the fall, creating more strikes than ever before. With the built-in GULP!® scent and attractant, it smells like a great meal to all of the fish in the neighborhood.
Berkley Gulp!® Doubletail Minnow Grub
$7.09
Unique new double tail design has enticing action at slow or fast retrieve. Excellent for walleyes. Looks, moves, and tastes as good as live bait.
Berkley Gulp!® Minnow Grub
$7.09
Excellent for all species of fish. It smells like a meal and fishes like a dream. The GULP!® Minnow Grub is great on jigs, and also on drop shot and livebait rigs.
Berkley Powerbait® Power Chigger Craw
$5.49
High action pinchers and the magic of PowerBait® fish attracting scent formula makes it completely irresistible to bass. Fish it alone, or as a jig trailer, slow, or fast, and watch the pinchers swim wildly back and forth driving bass crazy.
Berkley PowerBait Maxscent Kingtail Worm
$7.89
Blending the proven attraction of an oversized ribbon tail with Berkley's Maxscent technology, the Berkley Powerbait Maxscent Kingtail Worm offers reinforced attraction that big bass won't be able to pass-up. Designed with a ribbed body, the Berkley Powerbait Maxscent Kingtail Worm offers increased surface area for greater scent dispersion and keeps your hook point fully concealed. Great for deep, summertime tactics, the Berkley Powerbait Maxscent Kingtail Worm provides an enhanced action and fortified scenting that will reign king among tournament anglers.
Strike King KVD Square Bill Series 1.5 Shallow Crankbait
$8.39
Designed to the specifications of four-time Bassmaster Classic Champion, Kevin VanDam, the Strike King KVD HC Shallow Squarebill Crankbait is a must-have for targeting fish in the shallowest conditions. Made to deliver the same great wobbling action as the original, the Strike King KVD HC Shallow Squarebill Crankbait is designed with a specially shaped lip that promotes a shallower dive, so anglers can effectively target fish in the 0-3ft range.Omitting rattles, the Strike King KVD HC Shallow Squarebill Crankbait relies on its signature action and lively deflections to attract fish without spooking them. Available in a range of detailed color schemes, the Strike King KVD HC Shallow Squarebill Crankbait provides extra-shallow presentation that delivers professional-grade results.
Strike King KVD Perfect Plastics Ocho Worm
$7.39
The new Strike King Ocho soft plastic stickbaits are the real deal. The Ocho's unique 8 sided design allows the bait to undulate, especially on the fall. Rigged weightless and pitched around cover or rigged on a Carolina rig and pulled through the depths of the strike zone, the Ocho is sure to bring incredible action. The Ocho is made from the world's best blend of soft plastic ingredients! This allows the use of large amounts of salt yet keeps the bait soft and pliable. The Coffee scent masks human scents and oils and increases longer bites increasing your hook-up chances.
IMA Little Stik
$9.99
The Little Stik 135 is more of a tournament-sized bait. You'll be able to use it coast to coast, from brim beds to the shad spawn, and of course the blueback lakes are where it'll really be a big deal. The Little Stik 135 measures in at 5.5 inches long and weighs 1 oz. Just like its bigger brother, The Big Stik, the Litte Stik is a high-tech lunker-killer that walks, pops, spits and catches just about anything that swims. It's rear weighted, making it easier to cast and enabling it to sit in a position that as soon as you start your retrieve, it starts to walk and throw water up to 2 feet in front of the lure. Professional Angler & Guide, Randy Pringle, designed this bait so novice anglers and experts alike can make the bait walk back and forth to resemble an injured or feeding baitfish.
Panther Martin Nature Series
$5.29 - $5.69
The realistic colors of the nature series attract more hits by mimicking the fish's natural prey.
Berkley Havoc Smash Tube
$3.69
Mike Iaconelli designed, the NEW Havoc Smash Tube will fall and glide erratically on every cast. It can be fished in both heavy cover and open water situations and have all kinds of unique 2 color patterns. The flatter (smashed) body makes it easier for hook penetration and the fatter tentacles deliver increased water displacement. Destroy your competition and catch more fish with the new Smash Tube!
Strike King Super Toad
$5.49
The Super Toad offers the perfect profile and unique sound that bass can't resist. Designed to be fished around shallow cover such as grass, brush and lily pads, the Super Toad will draw vicious topwater strikes! Texas rig it unweighted, on a belly-weighted hook, or put it on the back of a buzzbait for some extreme topwater action!
Scum Frog Trophy Popper
$7.89
A small slender profile hides its true 5/16 easy casting weight. A hefty 4/0 Owner® hook and a full round silicone skirt. Great catching power house hooks riding high on this popper, prevents and foldback or excess rubber getting in the way.
Panther Martin Best Of The West Kit
$26.99
Features 6 of Panther Martin's most popular and effective lures in the larger sizes that are most effective in the West. Deadly on trout, these fan these fantastically effective spinners send out sonic vibration that literally "call to the fish". The kit contains 3 size 4 and 3 size 6 lures.
Wordens Sonic Rooster Tail®
$5.29
Featuring a polished brass or silver body and French-style spinner blade, Worden's® Sonic Rooster Tail® features its own unique spinning action. The Sonic Rooster Tail® is a great in-line spinner for most any game fish.
Yakima Bait Mag Lip® 2.0 & 2.5
$8.69
Similar to the larger sizes of this now iconic lure, the Mag Lip 2.0 and 2.5 dive extra-deep while yielding an erratic, darting skip-beat action that produces savage strikes from fish like trout, Kokanee, crappie, and walleye. And while this lure was designed for trolling, it can be cast and retrieved if you employ thin diameter line in combination with a spinning reel; a method that is popular in rivers where swinging a plug through the holding water can produce savage strikes from fish waiting to ambush their prey.
Team Catfish Secret-7 Dip Bait
$9.99
SECRET-7 catches channel cats and blue cats alike. It has a silky smooth texture with sticky blend of fish attractants that drive catfish wild. SECRET-7 dip bait is great in ponds, lakes, rivers, or streams.
Strike King Coffee Tubes
$6.99
Scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee granules give the tube a more natural earth tone tint that mimics the appearance of bass' favorite prey. They are salt impregnated too. Hollow body. Rig with an internal tube head jig for dragging, jigging or fishing offshore structure with the hook exposed.
Berkley Gulp!® Sandworm
$7.69
Looks and feels like natural cut sandworms. Rig and fish like live bait - longer lasting and durable. Disperses natural scent that attracts fish.
Strike King KVD Perfect Plastics Bitsy Tubes
$5.59
Salt-impregnated Bitsy Tube® is great when the bite requires finesse. This 2 3/4' length tube is ideal for many species of fish and is extremely effective on Largemouth, Smallmouth, Kentucky and White Bass, Crappie and other panfish, Walleye, Perch and even Bonefish.
Berkley Gulp!® Pogy
$7.69
Vibrating tail action. Ideal reaction bait for redfish, trout, bass and other saltwater species. Rapid scent dispersion attracts fish from greater range.
Northland Jaw-Breaker Spoons
$7.69
Stamped from solid brass, and features a genuine Eagle Claw® hook, a totally weedless plastic "Y" weedguard, and Limber-legs® action-tail skirt.
Berkley Gulp!® Ghost Shrimp
$7.69
Lifelike detail imitates natural prey. Assorted colors to match a variety of fishing conditions. More durability than live bait.3"
Strike King KVD Sexy Splash Topwater Popper
$11.49
The KVD Hardbait Series from Strike King are designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.s design is the perfect balance of spitting, chugging and walking to entice topwater strikes. They include Premium components, feather enhanced rear treble hook, 3D eyes, ultra-realistic paint jobs and strike inducing action. If you like throwing topwater for BIG fish, this is the bait for you, from Strike King, a leader in topwater hardbaits!
Strike King Sexy Spoon
$11.49 - $12.99
The Sexy Spoon is designed to emulate a dying baitfish, the flash, flutter and fall of the Sexy Spoon is unlike any other spoon on the market. Fished around submerged brush, deep grass or muscle beds there is no wrong way to fish the Sexy Spoon. Most commonly retrieved by stroking the spoon, this technique yields some big fish! Once again, this is a big fish bait!
Berkley Gulp!® Saltwater Jerk Shad
$7.69
Designed to target fish suspending or holding in vertical cover. Perfect for working weedlines, wood, docks and dams. Biodegradable.
Reaction Sweet Beaver
$4.69 - $4.89
Reaction Innovations has been able to perfect fantastic two and three color shots that give the Sweet Beaver great swirl and two-tone patterns unlike anything you or the fish have ever seen. Also adding to the great success of the Sweet Beavers is the unique design. The body of the Sweet Beaver features forward facing ribs that create lots of pressure waves that let bass know something is moving and offers bass a texture that they seem to like when they inhale the lure. The centerline is recessed for better hook penetration but the 'nose' of the lure is thick to hold your hook without tearing on every fish. The long, flat, beaver tail is textured on the flat surfaces and along the edge, and it's splitable so you can have a twin tail look, an attention to detail not seen in most soft plastic lures. The Sweet Beaver also has additional tails set at 90 degrees to the beaver tail for fish attracting movement no matter which way the lure is moved.
Strike King Premier Plus Spinnerbaits
$11.49 - $68.94
Spinnerbaits featuring the Perfect Skirt with Magic Tails and Sabre Point? Trailer Hook. Spinnerbait includes the exciting Perfect Skirt that blooms wide and even, and the exclusive Magic Tails serve as a trailer while together they give more action than typical skirts. The color patterns match the head of the lure and create an appealing and natural look to the fish.