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Fishing Lures

LiveTarget Yellow Perch Jointed Crankbait
$15.99
The LIVETARGET Jointed Yellow Perch is a deadly tool for targeting most freshwater gamefish. Seasoned anglers will value the trigger provoking action, sound and vibration. If you're looking for a Perch bait that will entice even the wariest trophy...look no further.
Strike King Mr. Crappie® Joker
$3.69
The Joker is a 2-inch solid body bait that features three appendages that each have a small ball on the end to amplify their action. The result is a bait that resembles a joker's hat; but this bait is no joke! The Joker is the result of years of design. The Joker will draw crappie out of whatever cover their hiding in and put them in your boat!
Strike King Perfect Skirt® with Magic Tails®
$3.79
Featuring colors designed to flow from top to bottom and match the most popular spinnerbait head colors, the Strike King Perfect Skirt Magic Tails have a tremendous action and the Magic Tails eliminate the need for a trailer.
Road Runner BSR-14-576 Bozka Salt
$49.74
Premium Daiichi Forged Needle Technology 4/0 hook. Holographic Finish, 3-D Eyes, Button Tail Bang Shad Bodies, USA Polished Brass Willow Blade
Road Runner BP-38-164 Bucktail Pro
$39.54
Original Road Runner Head Design. Holographic Eyes,USA made nickel willow blade and Buck-Aire
Sea Striker Surf Spoons
$2.29 - $3.29
An excellent casting lure with amazing action. Great for Trout, Bass, Bluefish or any species that feeds on baitfish. Works well is fresh and saltwater
Panther Martin Classic Copper
$5.49 - $5.69
Panther Martin Classic Regulars are deadly on Trout, Bass, Pike, Muskie, and many other species of fish. This lure features genuine copper plated blades with classic style, color, and bodies.
Spro Mc Stick 110 Suspending
$17.99
Features 3 sticky sharp Gamakatsu #5 trebles that insure sure and solid hook ups. Designed to suspend at lower water temperatures for those finicky fish. A bait that is very easy to adjust for those aggressive warmer season fish.
Williamson Vortex Speed Jig
$19.49 - $26.99
The rotation, combined with the two-sided color pattern, creates maximum flash. Each jig is pre-rigged with a stainless steel, ball-bearing swivel and a single VMC® Assist hook
Williamson Gomame Jig
$9.79 - $10.99
The "S" shape in the body delivers a pronounced wounded baitfi sh action. High quality foiled fi nishes add flash and attraction to the amazing action. Good for all kinds of pelagic fish: Tuna, Trevally, Sea Bass, Spanish Mackeral and Kings. Durable, Premium Foil Finish. Pre-rigged with a VMC® Perma Steel Hook.
Northland Firefly Jig
$3.79
The ultimate ultralight. It is molded with blood red LIP-STICK® hooks and features genuine "neck-hackle" tail feathers in brilliant "fire-fly" attractor colors for a slow sinking, swimming action Perch, Bluegill, Crappie & Rock Bass simply can't resist.
Boone Pearl Duster
$3.59 - $4.69
Made with a bright chrome plated head and iridescent flowing skirt. Designed to be used with dead or live bait. Adds flash and flutter to your natural bait. 2 PACK.
Nungesser Shad Darts
$1.89 - $3.39
For trolling, casting and spinning. Nungesser shad darts feature a lead head with chip resistant paint, gold plated hook, and natural hair. Great for shad, herring, perch, crappie, blue gill, and white bass.
Mepps Musky Killer®
$15.99
The Musky Killer® has produced more muskies than any other lure. It casts far and the blade begins turning at the twitch of the wrist.
Mepps Aglia® Ultra Lites
$4.49 - $6.59
Blades are constructed of fine European brass, then highly polished, plated with genuine silver or painted. Feature either natural squirrel or bucktail dressing with turkey quill attractor.
Mepps Aglia® Tandem Bucktail
$13.49
Features a heavy duty #1/0 bronze treble hook with a #2 treble hook trailer. Hand tied tandem tail is genuine bucktail, dyed in brilliant fish attracting colors. Solid brass blades and bodies, a durable stainless steel shaft and rugged folded solid brass clevis.
Mepps Aglia-E In-Line Spinner
$4.49 - $6.19
That's "e" as in "egg"...that delicious morsel hungry trout and salmon key on so heavily during spawn season. The Mepps® Aglia-e Spinner takes a proven-great lurethe Aglia® inline spinner that's caught more trophy salmonids than all others combinedand adds this "essential element" from the natural food chain, to take advantage of your quarry's fixation. Impossible to fish wrong, the Mepps Aglia-e brings the same flash and thump that's been fooling game fish for half a centurywith the extra attraction of a natural-looking, high-viz "egg" that salmon and steelhead have basically programmed themselves to look for. Quality solid brass components; undressed treble.
Luhr Jensen Super Duper Magnum Cast
$6.19 - $6.89
The simple, but effective, U-shape design of the Super Duper creates an incredible wobbling action that draws strikes from trout in a variety of water conditions. The unique shape also makes it extremely castable. Corrosion-resistant finishes ensure these lures will maintain their rightful place in the top trays of your tackle box year after year.
Manns Jointed Stretch 25+
$23.99
Comes with saltwater tough hardware featuring stainless steel split rings and two 3/0 treble hooks. It combines the diving capabilities of the regular Stretch 25+ with the injured baitfish action of a jointed or "broken back" lure.
Mister Twister Shad
$10.99
Versatile and virtually weedless, the Mister Twister Top Prop shines as a surface lure for bass. This lure's design prevents it from collecting vegetation, making it ideal for trolling or casting in heavy cover during the hot summer months. The hollow body design floats even with stop-and-go buzz fishing. Rattle beads in the body and a Split Double Tail? draw trophies out of the weeds with irresistible action and natural colors
Strike King Tour Grade Night Spinnerbaits
$9.99
The Tour Grade Night Spinnerbait features a short-arm Vibra-Max. stainless steel wire coupled with an oversized Colorado main blade for added thump and vibration to attract fish in low light or off-color water conditions. It also features the Perfect Skirt. with Magic Tails., a Gamakatsu hook, and Spin-Eze. ball bearing swivel.
Kalin Round Jig Heads
$3.89 - $4.49
Our round-head jigheads remain our top-selling series of jigs. Irresistible colors and are molded with eagle claw Hooks. Our line tie is open making it easy for you to tie your line on.
Kalin Ultimate Saltwater Bullet Jigs
$5.69 - $7.89
The Ultimate Saltwater Bullet Jig is designed to swim quicker allowing for a better retrieve. This jig is the "Ultimate" for saltwater corrosion resistance as the hook has a Black Nickel finish. Wide gap, super strong, super sharp hooks mean the "Ultimate" in hook design.
C&H Wahoo Wacker
$30.99
The 11 1/2" Wahoo Wacker, with its missile-shaped lead head, leaves a minimum bubble trail. This shape allows it to run deeper in the water and can be trolled at any speed. Works great on the downrigger.
C&H Lil Stubby Rigged For Bait
$10.99
Deadly plain or rigged with strip bait, ballyhoo, cigar minnow or in front of live bait. These lures improve action and increase strikes. Skirts are easily replaced. Lure comes rigged with 100# mono, 3407 7/0 mustad hook, rigging pin and a bait spring for easy rigging.
Billy Baits Mini Turbo Slammer
$8.57 - $16.99
This famous Billy Baits lure is a smoking rocket in the water! The Mini Turbo Slammer will catch virtually any fast-swimming species, from dolphin and wahoo to marlin. The Mini Turbo Slammer is designed with a nickel-plated brass bullet head with an extra-flashy, pulsating Mylar skirt. When trolled at high-speeds, with or without bait, the Mini Turbo Slammer is deadly effective. Choose between rigged or unrigged. Measures 8-1/2". Weighs 5/8oz.
Rapala Jointed Shad Rap®
$8.89
Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just like the real thing, it is just too much for even the wariest fish to resist. Lightweight and durable plastic body construction enhance the action. Right out of the box it swims with perfection due to hand-tuning and tank-testing. VMC® black nickel hooks for quick, sure penetration.
Road Runner ®
$5.39
For live-bait or plastics. Drifting, trolling & casting. 5 pack
Strike King Tri-Wing Mini Buzz King®
$4.99
A unique 3 blade, Diamond pattern prop for a different sound and speed and flash. Diamond Dust head with Diamond Dust silicone skirt. All have silver blades and are 1/8oz.
Heddon Zara Puppy
$7.59
Seasoned Zara Spook anglers can now enjoy the action of "walking the puppy.". (Measures 3" in length, weighs 1/4 oz)