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Fishing Lures

Reaction Sweet Beaver
$4.69 - $4.89
Reaction Innovations has been able to perfect fantastic two and three color shots that give the Sweet Beaver great swirl and two-tone patterns unlike anything you or the fish have ever seen. Also adding to the great success of the Sweet Beavers is the unique design. The body of the Sweet Beaver features forward facing ribs that create lots of pressure waves that let bass know something is moving and offers bass a texture that they seem to like when they inhale the lure. The centerline is recessed for better hook penetration but the 'nose' of the lure is thick to hold your hook without tearing on every fish. The long, flat, beaver tail is textured on the flat surfaces and along the edge, and it's splitable so you can have a twin tail look, an attention to detail not seen in most soft plastic lures. The Sweet Beaver also has additional tails set at 90 degrees to the beaver tail for fish attracting movement no matter which way the lure is moved.
Strike King Premier Plus Spinnerbaits
$11.49 - $68.94
Spinnerbaits featuring the Perfect Skirt with Magic Tails and Sabre Point? Trailer Hook. Spinnerbait includes the exciting Perfect Skirt that blooms wide and even, and the exclusive Magic Tails serve as a trailer while together they give more action than typical skirts. The color patterns match the head of the lure and create an appealing and natural look to the fish.
Mepps Aglia® Ultra Lites
$4.49 - $6.59
Blades are constructed of fine European brass, then highly polished, plated with genuine silver or painted. Feature either natural squirrel or bucktail dressing with turkey quill attractor.
Wordens Rooster Tail® 1/2 to 1 Ounce
$5.99
The Rooster Tail's pulsating hackle tail and attractive spinning action just seems to make fish strike, many times when nothing else will work. Now, the Rooster Tail is even more attractive with the introduction of the "strobe" series of colors. The strobe colors combine some of the most popular colors with a spinning blade enhancement that gives the lure a whole new look as it works through the water.
Jackall Wacky Jig Head
$9.69
Jackall has developed a specific Jig Head and Flick Shake worm, which works together as a system. The jig head's eye is designed at a ninety-degree angle for better hook setting and less snags. The hook has a short shank to allow the worm more action. The tungsten weight allows the worm to sink faster and has a smaller head to create the right action. 3 PACK.
Bagley Knocker B
$9.79
Bagley introduces the Knocker B for 2015. One long cast with this tremendous top water bait will tell you all you need to know about the name. When worked on the surface this bait emits a loud knock with each twitch - which is a death rattle for fish in the area. It casts a mile and is fun to work for all species of freshwater fish. The Knocker B is available in two sizes (9 and 11) and in six freshwater colors. Knock 'em dead.
Lunkerhunt Bento Bait
$9.09
Designed to perfection, the Lunkerhunt Bento is one of the most realistic baitfish imitators on the market. The Bento features a lively tapered split tail, holographic core, and biologically correct detailing. All of these elements are incorporated into a soft yet durable body construction that enables the Bento to come to life with the slightest movement.
Berkley Powerbait® Power Floating Trout Worm
$5.49
Lively action gives a life-like presentation. Replicates the trout-attracting movement and appearance of small worms and other forage.
Lunkerhunt Swim Bento
$9.09
Designed to perfection, the Lunkerhunt Swim Bento? is one of the most realistic baitfish imitators on the market. The Swim Bento? features a lively keeled tail, holographic core, and biologically correct detailing. All of these elements are incorporated into a soft yet durable body construction that enables the Swim Bento? to come to life with the slightest movement.
Panther Martin Holographic Lures
$5.39 - $6.49
Made with the same high tech holographic painting techniques as our superior frog, these lures reflect light in exotic, shimmering colors.
Panther Martin Stainless Steel Salmon
$5.59 - $6.59
Feature unique shaft through blade design which creates the easiest and fastest spinning action in the world. The Convex/concave blades send out sonic vibrations that area irresistible to fish while the heavy weighted bodies cast like bullets and go down deeper. The super sharp premium quality hooks keep fish caught.
Panther Martin Dressed
$5.49 - $5.99
The Panther Martin Dressed is characterized by our classic time-tested patterns dressed to "match the hatch" bringing in more fish. This lure features a teardrop body and super sharp quality hook.
Panther Martin Spinners 3/4'S,3/6'S Gld,Sil,Yel,Red
$5.49 - $26.99
The New Hammered pattern blade with its super luminous reflective flash, unique color patterns and all the traditionally proven features of Panther Martin Classic Spinners make these lures a must have for any angler's tackle box. A hammered blade reflects light throughout the whole surface area of the blade producing a kaleidoscope of continuous lightning flashes that is hard to miss and hard for the fish to resist. Genuine Silver and Gold Plated blades with Fluorescent Bodies. Classic Yellow with Red tip for a Gill Flash effect. Deadly on trout, panfish, bass, walleye, perch, pike, pickerel and wide range of other species.
Aqua Dream Weedless Willow Spoon
$8.79
Slow sinking willow design, superior finish, stainless steel hook, screw, wire and split ring make this the best damn spoon on the flats. These spoons are made in the USA from the finest materials.
Berkley Powerbait® Power Worms
$5.49 - $34.99
The legendary Original PowerWorm® Fish bite and Won't let go. A natural presentation for all fishing conditions. Ideal for fishing all your favorite lakes, rivers, and streams. A BEST SELLER for almost 20 years. Because they work. At Berkley® our passion is to help you Catch More Fish. Bonus packs available.
Yamamoto Kreature
$9.49
4" long, slightly heavier than a 5" Senko. It can be cast weightless for a very slow descent or just raise your rod tip and buzz it back across the surface. Its performance when Texas rigged for flipping or Carolina rigged for that bottom hugging fish is outstanding. The forward arms swim during the fall and when it comes to rest on the bottom the slightest movement will cause the rear paddles to spring forward and back.
LiveTarget Frog Walking Bait
$12.99
It's a frog bait, but it fits into the hard lure topwater walking bait. Instead of walking the dog, now you're walking the frog.
LiveTarget Sunfish Crankbait
$12.99
Designed to mimic an isolated bluegill frantically fleeing from a predator. Precision tooling provides unrivalled detail in the body and is finished with a cutting edge multi-layered paint process.
Berkley Gulp!® Mud Minnow/Croaker
$7.69
Mimics popular coastal live baitfish. Ideal for all rigging options. Rapid scent dispersion attracts fish from greater range.
Berkley Gulp!® Shrimp
$7.69
Looks, feels and smells like live shrimp. Rig and fish using any technique appropriate for live shrimp. Extremely durable and long lasting. Bonus packs available.
Missile Baits MBDB45B-BRF D Bomb
$12.99
Missile Baits MBDB45B-BRF D Bomb Creature Bait, 4.5", Bruiser Flash, 25 per Bag
Dreamweaver 11
$18.49 - $20.99
Innovative design allows the Spin Doctor to roll properly and effectively at speeds from near zero to speeds upwards of 4 mph. This speed tolerance has revolutionized Great Lakes Salmon Trolling by allowing fisherman to integrate highly effective rotators into their spread of spoons and plugs. Long gone are the days of having to choose between an all Dodger Program or all Spoon Program. With the Spin Doctor, you can always include the effectiveness of a rotator in your spread. Charter Captains across the Great Lakes make sure that a Spin Doctor is deployed into their spread.
Booyah Micro Pond Magic Spinnerbait
$3.29
Pond Magic is specialized in color and blade combinations which have been hand selected to match the forage base of smaller waters. Small in size by spinnerbait standards but certainly not short on features. Premium components and 60-strand ultra fine silicone skirts make these every bit the quality of our BOOYAH Blades. Ultralight spinnerbait.
Booyah Pond Magic Spinnerbait
$4.29 - $5.39
BOOYAH Pond Magic spinnerbaits are specialized in color and blade combinations hand selected to match the forage base of smaller waters. Small in size by spinnerbait standards but certainly not short on features, the premium components and 60-strand ultra fine silicone skirts make these every bit the quality of our BOOYAH Blades. Pick up a Pond Magic and you'll find out quickly that it's not a toy fishing lure, just a small, well-built spinnerbait.
Berkley Gulp!® Leech
$4.59 - $7.09
Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass.
Berkley Flicker Minnow Pro Flash Crankbait
$4.95
Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker.
Strike King Pro Model Extra Deep Series 5XD Crankbait
$8.39 - $10.49
An Xtra Deep diving version of the Series 5 with a unique curved bill and is balanced to cause a steep dive angle to enable this medium body bait to dive faster and deeper than other crankbaits this size. The bill design also enables the lure to track well when in contact with the bottom. The longer you can cast the deeper a crankbait can go and this lure casts far!
Yamamoto Flappin Hog
$8.79
A distinctive creature bait that is ideal for flipping and pitching, and makes use of many of the design characteristics found on Yamamoto's proven baits, but adds in some new elements as well. It is designed to easily punch through grass and wood, and can be rigged a number of different ways.
Zuker 6
$14.49
Down deep where it counts, the Zuker "broom" is a beautiful lure. It catches fish. The lure proved it's worth, many times over several seasons, so I'm now stocking them in good supply, and expanding the color selection. The ZG presents a different look and feel to a fish, there may be a different sonic characteristic as well. For some strange reason, this lure was among the most productive trolling lures for albacore tuna the past several seasons.
Missile Baits MJHB12-BMC Ike's Head
$4.99
Ike's Head Banger Jig 1/2oz Bamer Craw