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Fishing Lures

Strike King Super Toad
$5.49
The Super Toad offers the perfect profile and unique sound that bass can't resist. Designed to be fished around shallow cover such as grass, brush and lily pads, the Super Toad will draw vicious topwater strikes! Texas rig it unweighted, on a belly-weighted hook, or put it on the back of a buzzbait for some extreme topwater action!
Scum Frog Trophy Popper
$7.89
A small slender profile hides its true 5/16 easy casting weight. A hefty 4/0 Owner® hook and a full round silicone skirt. Great catching power house hooks riding high on this popper, prevents and foldback or excess rubber getting in the way.
Panther Martin Best Of The West Kit
$26.99
Features 6 of Panther Martin's most popular and effective lures in the larger sizes that are most effective in the West. Deadly on trout, these fan these fantastically effective spinners send out sonic vibration that literally "call to the fish". The kit contains 3 size 4 and 3 size 6 lures.
Wordens Sonic Rooster Tail®
$5.29
Featuring a polished brass or silver body and French-style spinner blade, Worden's® Sonic Rooster Tail® features its own unique spinning action. The Sonic Rooster Tail® is a great in-line spinner for most any game fish.
Team Catfish Secret-7 Dip Bait
$9.99
SECRET-7 catches channel cats and blue cats alike. It has a silky smooth texture with sticky blend of fish attractants that drive catfish wild. SECRET-7 dip bait is great in ponds, lakes, rivers, or streams.
Strike King Coffee Tubes
$6.99
Scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee granules give the tube a more natural earth tone tint that mimics the appearance of bass' favorite prey. They are salt impregnated too. Hollow body. Rig with an internal tube head jig for dragging, jigging or fishing offshore structure with the hook exposed.
Berkley Gulp!® Sandworm
$7.69
Looks and feels like natural cut sandworms. Rig and fish like live bait - longer lasting and durable. Disperses natural scent that attracts fish.
Strike King KVD Perfect Plastics Bitsy Tubes
$5.59
Salt-impregnated Bitsy Tube® is great when the bite requires finesse. This 2 3/4' length tube is ideal for many species of fish and is extremely effective on Largemouth, Smallmouth, Kentucky and White Bass, Crappie and other panfish, Walleye, Perch and even Bonefish.
Berkley Gulp!® Pogy
$7.69
Vibrating tail action. Ideal reaction bait for redfish, trout, bass and other saltwater species. Rapid scent dispersion attracts fish from greater range.
Northland Jaw-Breaker Spoons
$7.69
Stamped from solid brass, and features a genuine Eagle Claw® hook, a totally weedless plastic "Y" weedguard, and Limber-legs® action-tail skirt.
Berkley Gulp!® Ghost Shrimp
$7.69
Lifelike detail imitates natural prey. Assorted colors to match a variety of fishing conditions. More durability than live bait.3"
Strike King KVD Sexy Splash Topwater Popper
$11.49
The KVD Hardbait Series from Strike King are designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.s design is the perfect balance of spitting, chugging and walking to entice topwater strikes. They include Premium components, feather enhanced rear treble hook, 3D eyes, ultra-realistic paint jobs and strike inducing action. If you like throwing topwater for BIG fish, this is the bait for you, from Strike King, a leader in topwater hardbaits!
Strike King Sexy Spoon
$11.49 - $12.99
The Sexy Spoon is designed to emulate a dying baitfish, the flash, flutter and fall of the Sexy Spoon is unlike any other spoon on the market. Fished around submerged brush, deep grass or muscle beds there is no wrong way to fish the Sexy Spoon. Most commonly retrieved by stroking the spoon, this technique yields some big fish! Once again, this is a big fish bait!
Berkley Gulp!® Saltwater Jerk Shad
$7.69
Designed to target fish suspending or holding in vertical cover. Perfect for working weedlines, wood, docks and dams. Biodegradable.
Reaction Sweet Beaver
$4.69 - $4.89
Reaction Innovations has been able to perfect fantastic two and three color shots that give the Sweet Beaver great swirl and two-tone patterns unlike anything you or the fish have ever seen. Also adding to the great success of the Sweet Beavers is the unique design. The body of the Sweet Beaver features forward facing ribs that create lots of pressure waves that let bass know something is moving and offers bass a texture that they seem to like when they inhale the lure. The centerline is recessed for better hook penetration but the 'nose' of the lure is thick to hold your hook without tearing on every fish. The long, flat, beaver tail is textured on the flat surfaces and along the edge, and it's splitable so you can have a twin tail look, an attention to detail not seen in most soft plastic lures. The Sweet Beaver also has additional tails set at 90 degrees to the beaver tail for fish attracting movement no matter which way the lure is moved.
Strike King Premier Plus Spinnerbaits
$11.49 - $68.94
Spinnerbaits featuring the Perfect Skirt with Magic Tails and Sabre Point? Trailer Hook. Spinnerbait includes the exciting Perfect Skirt that blooms wide and even, and the exclusive Magic Tails serve as a trailer while together they give more action than typical skirts. The color patterns match the head of the lure and create an appealing and natural look to the fish.
Wordens Rooster Tail® 1/2 to 1 Ounce
$5.99
The Rooster Tail's pulsating hackle tail and attractive spinning action just seems to make fish strike, many times when nothing else will work. Now, the Rooster Tail is even more attractive with the introduction of the "strobe" series of colors. The strobe colors combine some of the most popular colors with a spinning blade enhancement that gives the lure a whole new look as it works through the water.
Jackall Wacky Jig Head
$9.69
Jackall has developed a specific Jig Head and Flick Shake worm, which works together as a system. The jig head's eye is designed at a ninety-degree angle for better hook setting and less snags. The hook has a short shank to allow the worm more action. The tungsten weight allows the worm to sink faster and has a smaller head to create the right action. 3 PACK.
Berkley Gulp!® Doubletail Swimming Mullet
$7.69
Unique new double tail design has enticing action at slow or fast retrieve. Excellent for multiple species of inshore gamefish. Pronounced action fished slow or fast, and on light or heavy jigs.
Bagley Knocker B
$9.79
Bagley introduces the Knocker B for 2015. One long cast with this tremendous top water bait will tell you all you need to know about the name. When worked on the surface this bait emits a loud knock with each twitch - which is a death rattle for fish in the area. It casts a mile and is fun to work for all species of freshwater fish. The Knocker B is available in two sizes (9 and 11) and in six freshwater colors. Knock 'em dead.
Lunkerhunt Bento Bait
$9.09
Designed to perfection, the Lunkerhunt Bento is one of the most realistic baitfish imitators on the market. The Bento features a lively tapered split tail, holographic core, and biologically correct detailing. All of these elements are incorporated into a soft yet durable body construction that enables the Bento to come to life with the slightest movement.
Reaction Skinny Dipper
$4.89
The Skinny Dipper is a soft plastic bait that can be effective in and around all types of structure. When you're faced with vegetation you can rig the Skinny Dipper weedless and swim it over grass beds or add weight to the hook and swim it through sumbmerged weeds. The slender design of the Skinny Dipper coupled with the paddle tail creates a vibration in the water that bass cannot resist. The Skinny Dipper can also be deadly fished on a Carolina rig over humps and creek channels with grass and brush. The durability and size of the Skinny Dipper allows a hook size up to a 6/0 superline hook. For a different look, try the Reaction Innovations Skinny Dipper, you won't be disappointed.
Bay De Noc Flutter Laker Taker
$4.89
Our thin laker takers are made of .020 spring brass - flutter spoon version. With a sharp bend in the treble hook end, this makes them very popular for slow trolling or multiple lure use on down riggers.
Berkley Powerbait® Power Floating Trout Worm
$5.49
Lively action gives a life-like presentation. Replicates the trout-attracting movement and appearance of small worms and other forage.
Lunkerhunt Swim Bento
$9.09
Designed to perfection, the Lunkerhunt Swim Bento? is one of the most realistic baitfish imitators on the market. The Swim Bento? features a lively keeled tail, holographic core, and biologically correct detailing. All of these elements are incorporated into a soft yet durable body construction that enables the Swim Bento? to come to life with the slightest movement.
Panther Martin Holographic Lures
$5.39 - $6.49
Made with the same high tech holographic painting techniques as our superior frog, these lures reflect light in exotic, shimmering colors.
Panther Martin Stainless Steel Salmon
$5.59 - $6.59
Feature unique shaft through blade design which creates the easiest and fastest spinning action in the world. The Convex/concave blades send out sonic vibrations that area irresistible to fish while the heavy weighted bodies cast like bullets and go down deeper. The super sharp premium quality hooks keep fish caught.
Panther Martin Dressed
$5.49 - $5.99
The Panther Martin Dressed is characterized by our classic time-tested patterns dressed to "match the hatch" bringing in more fish. This lure features a teardrop body and super sharp quality hook.
Panther Martin All Gold/All Silver
$5.29
Unique shaft through blade design creates easiest and fastest spinning action in the world. Convex/Concave blades send out sonic vibrations that are irresistible to fish. Heavy weighted bodies cast like bullets and go down deeper. Super sharp premium quality hooks keep fish caught. Genuine gold and silver blades reflect more light & attract fish. The All-Gold, All-Silver patterns imitate baitfish. These spinners can be effective on many species such as Trout, Bass and Pike.
Panther Martin Spinners 3/4'S,3/6'S Gld,Sil,Yel,Red
$5.49 - $26.99
The New Hammered pattern blade with its super luminous reflective flash, unique color patterns and all the traditionally proven features of Panther Martin Classic Spinners make these lures a must have for any angler's tackle box. A hammered blade reflects light throughout the whole surface area of the blade producing a kaleidoscope of continuous lightning flashes that is hard to miss and hard for the fish to resist. Genuine Silver and Gold Plated blades with Fluorescent Bodies. Classic Yellow with Red tip for a Gill Flash effect. Deadly on trout, panfish, bass, walleye, perch, pike, pickerel and wide range of other species.