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Fishing Lures

Jackson Cardinal Wooly Worm
$1.29
The Wooly Worm is particularly used for trout along rivers, stream and lakes in the Western States.
Jackson Cardinal Glo Bug
$1.29
The Glo Bug is a simple egg-imitation fly.
Jackson Cardinal Adams Grizzly
$1.29
This version of the popular Adams fly is characterized by the use of Grizzly hackle in tying the pattern.
Jackson Cardinal Ant
$1.29
Ants are incredibly popular terrestrials and are often found on the water as an enticing meal for a number of fish.
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$11.99 - $12.99
The LIVETARGET Hollow Body Mullet features a realistic profile and life-like color patterns. It's versatile swimming action makes it exceptionally easy to use. Walk-the-dog with ease or simply twitch across the surface to generate a tantalizing bubble trail. The hollow body snag-proof design enables it to be fished through mangrove cover, skipped under docks and fished through floating grass. It is equipped with an extra-strong forged hook for powerful penetration and durability. Add a treble hook to the belly pin to enhance hookups in open water.
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$5.89
Developed by the FLW Tour's all-time leading money winner and jig fishing expert, David Dudley, the Perfection Lure Sure Hook Up Football Jig is one of the most high performance and innovative football jigs ever created. It is the only football jig with two titanium wire legs that work in conjunction with its flat bottom football head to ensure it stays upright in any type of environment. This design not only provides a true stand up action, but it also allows fish to engulf the entire bait, so that the razor sharp heavy wire hook has the best possible chance of hooking the fish.
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$34.99
Freddy the Frog comes hopping onto the scene as a new favorite top water bait, with a crazy, crawling action and those lifelike legs that will stir curiosity in the most cautious of predator fish. Freddy's body is 3 1/2? in length, with the free-moving, jointed legs taking his total length to 7 1/4? making him a versatile snack for predators of all kinds who hunt on the surface, including big mean bass. His sexy moves on the surface are complemented by a glass rattle stick with internal steel balls that announce to every predator within the vicinity that frog is back on the menu. Just a simple cast-and retrieve method will bring some incredible surface action.
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$7.69 - $8.09
The Acme Kastmaster "Rattle Master" Series gives you a balanced spoon with wild action plus a LOUD rattle chamber. It's very unique to have an ice spoon with great action plus noise. The Kastmaster "Rattle Master" is precision machined giving it a loud rattle that drives fish crazy!
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$7.39
Jordan Lee made history at the 2017 GEICO Bassmaster Classic® by jumping 14 places on the final day for the win. The Strike King® J-Lee Comeback Jig is the perfected version of the bait he used to engineer the biggest comeback ever on the biggest stage in bass fishing. It's a cross between a football jig and a standup jig, with a wide body and a flat base, tied with an extra-long round-rubber skirt. On hard bottom, the Comeback Jig stands at an angle, skirt strands waving wildly around the trailer body (not included), like a crawfish aggressively defending a nest. Superbly engineered from head to skirt, and fitted with a 5/0 Mustad® Needle Point hook, the Comeback Jig was designed with input from Jordan Lee, who says, "When paired with the right trailer, this jig has a profile bigger bass can't resist!" Great for gravel points and flats.
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$12.99
Designed to the specifications of BassMaster'sClassic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly wander with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a silent approach. Dives to 7'.
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$13.49 - $14.99
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$8.69
Designed for Storm® Coastal soft baits. VMC® Coastal Black® hook, 60° line tie keeps lure swimming in the perfect position, tight-grip bait keeper and large 3D holographic eyes.
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$12.49
Jig Strips offer durable and versatile baits made from a flexible synthetic material. Eel Tail Jig Strips add strike simulating action and scent while maintaining their usefulness. Leave Jig Strips on your hook and use it over and over again. Spend less time changing your lure trailers and more time hauling in the big one - try Jig Strips and fish on.
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$12.49
The Skinny Tail Jig Strips were intentionally designed with an exagerated taper at the end. The result is a straight strip with unmatched tail action. Compared to other straight strips on the market, this unique design mimics the tail twitch of a live swimming bait. This strip would be a direct subsitute of the previous pork rind Uncle Josh Sea Rind 70S.
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$6.09
FFC Butt Kicker Lights Out
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$11.49 - $12.49
The Salmo Squarebill Floating Crankbait is the ideal lure if you love long casts and fishing through heavy cover. This floating lure is constructed with Salmo's proprietary high density space-age foam. This gives it the same buoyancy as balsa wood but increases its durability to withstand many attacks from predatory fish.
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$12.49
Fork Tail Jig Strips are designed with a "V"shaped tail and measure just under 4 inches to create the profile of a small bait fish. A great feature about this strip is the prepunched hole for easy rigging. This size is excellent if you are looking for a durable compact strip that is proven to simulate strikes. The fork tail would be a good subsitute for the previous pork rind Uncle Josh Sea Rind 50S.
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$6.09
FFC Dirty Boxer Patriot
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$6.09
FFC Dirty Boxer TKO
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$6.09
FFC Brawler Tap out
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$5.69
The Trout Magic incorporates a proven speckled sea trout catching bait with the added flash of a under spin blade. Works great in stained or clear water. You can control the depth of this bait by your rate of retrieve. The added flash of the under spin blade will put more trout in your boat!