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Fishing Lures

Panther Martin Best Of The West Kit
$26.99
Features 6 of Panther Martin's most popular and effective lures in the larger sizes that are most effective in the West. Deadly on trout, these fan these fantastically effective spinners send out sonic vibration that literally "call to the fish". The kit contains 3 size 4 and 3 size 6 lures.
Wordens Sonic Rooster Tail®
$5.29
Featuring a polished brass or silver body and French-style spinner blade, Worden's® Sonic Rooster Tail® features its own unique spinning action. The Sonic Rooster Tail® is a great in-line spinner for most any game fish.
Team Catfish Secret-7 Dip Bait
$9.99
SECRET-7 catches channel cats and blue cats alike. It has a silky smooth texture with sticky blend of fish attractants that drive catfish wild. SECRET-7 dip bait is great in ponds, lakes, rivers, or streams.
Strike King Coffee Tubes
$6.99
Scented with real coffee bean granules and coffee bean oil. This natural organic scent is incredibly attractive to fish. It causes them to hold onto the tube longer and masks human and plastic scents. Coffee granules give the tube a more natural earth tone tint that mimics the appearance of bass' favorite prey. They are salt impregnated too. Hollow body. Rig with an internal tube head jig for dragging, jigging or fishing offshore structure with the hook exposed.
Berkley Gulp!® Sandworm
$7.69
Looks and feels like natural cut sandworms. Rig and fish like live bait - longer lasting and durable. Disperses natural scent that attracts fish.
Strike King KVD Perfect Plastics Bitsy Tubes
$5.59
Salt-impregnated Bitsy Tube® is great when the bite requires finesse. This 2 3/4' length tube is ideal for many species of fish and is extremely effective on Largemouth, Smallmouth, Kentucky and White Bass, Crappie and other panfish, Walleye, Perch and even Bonefish.
Berkley Gulp!® Pogy
$7.69
Vibrating tail action. Ideal reaction bait for redfish, trout, bass and other saltwater species. Rapid scent dispersion attracts fish from greater range.
Northland Jaw-Breaker Spoons
$7.69
Stamped from solid brass, and features a genuine Eagle Claw® hook, a totally weedless plastic "Y" weedguard, and Limber-legs® action-tail skirt.
Berkley Gulp!® Ghost Shrimp
$7.69
Lifelike detail imitates natural prey. Assorted colors to match a variety of fishing conditions. More durability than live bait.3"
Strike King KVD Sexy Splash Topwater Popper
$11.49
The KVD Hardbait Series from Strike King are designed to the specifications of Bassmaster Classic Champion, Kevin VanDam. The KVD Splash and Splash Jr.s design is the perfect balance of spitting, chugging and walking to entice topwater strikes. They include Premium components, feather enhanced rear treble hook, 3D eyes, ultra-realistic paint jobs and strike inducing action. If you like throwing topwater for BIG fish, this is the bait for you, from Strike King, a leader in topwater hardbaits!
Strike King Sexy Spoon
$11.49 - $12.99
The Sexy Spoon is designed to emulate a dying baitfish, the flash, flutter and fall of the Sexy Spoon is unlike any other spoon on the market. Fished around submerged brush, deep grass or muscle beds there is no wrong way to fish the Sexy Spoon. Most commonly retrieved by stroking the spoon, this technique yields some big fish! Once again, this is a big fish bait!
Berkley Gulp!® Saltwater Jerk Shad
$7.69
Designed to target fish suspending or holding in vertical cover. Perfect for working weedlines, wood, docks and dams. Biodegradable.
Reaction Sweet Beaver
$4.69 - $4.89
Reaction Innovations has been able to perfect fantastic two and three color shots that give the Sweet Beaver great swirl and two-tone patterns unlike anything you or the fish have ever seen. Also adding to the great success of the Sweet Beavers is the unique design. The body of the Sweet Beaver features forward facing ribs that create lots of pressure waves that let bass know something is moving and offers bass a texture that they seem to like when they inhale the lure. The centerline is recessed for better hook penetration but the 'nose' of the lure is thick to hold your hook without tearing on every fish. The long, flat, beaver tail is textured on the flat surfaces and along the edge, and it's splitable so you can have a twin tail look, an attention to detail not seen in most soft plastic lures. The Sweet Beaver also has additional tails set at 90 degrees to the beaver tail for fish attracting movement no matter which way the lure is moved.
Strike King Premier Plus Spinnerbaits
$11.49 - $68.94
Spinnerbaits featuring the Perfect Skirt with Magic Tails and Sabre Point? Trailer Hook. Spinnerbait includes the exciting Perfect Skirt that blooms wide and even, and the exclusive Magic Tails serve as a trailer while together they give more action than typical skirts. The color patterns match the head of the lure and create an appealing and natural look to the fish.
Wordens Rooster Tail® 1/2 to 1 Ounce
$5.99
The Rooster Tail's pulsating hackle tail and attractive spinning action just seems to make fish strike, many times when nothing else will work. Now, the Rooster Tail is even more attractive with the introduction of the "strobe" series of colors. The strobe colors combine some of the most popular colors with a spinning blade enhancement that gives the lure a whole new look as it works through the water.
Jackall Wacky Jig Head
$9.69
Jackall has developed a specific Jig Head and Flick Shake worm, which works together as a system. The jig head's eye is designed at a ninety-degree angle for better hook setting and less snags. The hook has a short shank to allow the worm more action. The tungsten weight allows the worm to sink faster and has a smaller head to create the right action. 3 PACK.
Berkley Gulp!® Doubletail Swimming Mullet
$7.69
Unique new double tail design has enticing action at slow or fast retrieve. Excellent for multiple species of inshore gamefish. Pronounced action fished slow or fast, and on light or heavy jigs.
Bagley Knocker B
$9.79
Bagley introduces the Knocker B for 2015. One long cast with this tremendous top water bait will tell you all you need to know about the name. When worked on the surface this bait emits a loud knock with each twitch - which is a death rattle for fish in the area. It casts a mile and is fun to work for all species of freshwater fish. The Knocker B is available in two sizes (9 and 11) and in six freshwater colors. Knock 'em dead.
Lunkerhunt Bento Bait
$9.09
Designed to perfection, the Lunkerhunt Bento is one of the most realistic baitfish imitators on the market. The Bento features a lively tapered split tail, holographic core, and biologically correct detailing. All of these elements are incorporated into a soft yet durable body construction that enables the Bento to come to life with the slightest movement.
Reaction Skinny Dipper
$4.89
The Skinny Dipper is a soft plastic bait that can be effective in and around all types of structure. When you're faced with vegetation you can rig the Skinny Dipper weedless and swim it over grass beds or add weight to the hook and swim it through sumbmerged weeds. The slender design of the Skinny Dipper coupled with the paddle tail creates a vibration in the water that bass cannot resist. The Skinny Dipper can also be deadly fished on a Carolina rig over humps and creek channels with grass and brush. The durability and size of the Skinny Dipper allows a hook size up to a 6/0 superline hook. For a different look, try the Reaction Innovations Skinny Dipper, you won't be disappointed.
Bay De Noc Flutter Laker Taker
$4.89
Our thin laker takers are made of .020 spring brass - flutter spoon version. With a sharp bend in the treble hook end, this makes them very popular for slow trolling or multiple lure use on down riggers.
Berkley Powerbait® Power Floating Trout Worm
$5.49
Lively action gives a life-like presentation. Replicates the trout-attracting movement and appearance of small worms and other forage.
Lunkerhunt Swim Bento
$9.09
Designed to perfection, the Lunkerhunt Swim Bento? is one of the most realistic baitfish imitators on the market. The Swim Bento? features a lively keeled tail, holographic core, and biologically correct detailing. All of these elements are incorporated into a soft yet durable body construction that enables the Swim Bento? to come to life with the slightest movement.
Panther Martin Holographic Lures
$5.39 - $6.49
Made with the same high tech holographic painting techniques as our superior frog, these lures reflect light in exotic, shimmering colors.
Panther Martin Stainless Steel Salmon
$5.59 - $6.59
Feature unique shaft through blade design which creates the easiest and fastest spinning action in the world. The Convex/concave blades send out sonic vibrations that area irresistible to fish while the heavy weighted bodies cast like bullets and go down deeper. The super sharp premium quality hooks keep fish caught.
Panther Martin Dressed
$5.49 - $5.99
The Panther Martin Dressed is characterized by our classic time-tested patterns dressed to "match the hatch" bringing in more fish. This lure features a teardrop body and super sharp quality hook.
Panther Martin All Gold/All Silver
$5.29
Unique shaft through blade design creates easiest and fastest spinning action in the world. Convex/Concave blades send out sonic vibrations that are irresistible to fish. Heavy weighted bodies cast like bullets and go down deeper. Super sharp premium quality hooks keep fish caught. Genuine gold and silver blades reflect more light & attract fish. The All-Gold, All-Silver patterns imitate baitfish. These spinners can be effective on many species such as Trout, Bass and Pike.
Panther Martin Spinners 3/4'S,3/6'S Gld,Sil,Yel,Red
$5.49 - $26.99
The New Hammered pattern blade with its super luminous reflective flash, unique color patterns and all the traditionally proven features of Panther Martin Classic Spinners make these lures a must have for any angler's tackle box. A hammered blade reflects light throughout the whole surface area of the blade producing a kaleidoscope of continuous lightning flashes that is hard to miss and hard for the fish to resist. Genuine Silver and Gold Plated blades with Fluorescent Bodies. Classic Yellow with Red tip for a Gill Flash effect. Deadly on trout, panfish, bass, walleye, perch, pike, pickerel and wide range of other species.
Aqua Dream Weedless Willow Spoon
$8.79
Slow sinking willow design, superior finish, stainless steel hook, screw, wire and split ring make this the best damn spoon on the flats. These spoons are made in the USA from the finest materials.
Berkley Powerbait® Power Worms
$5.49 - $34.99
The legendary Original PowerWorm® Fish bite and Won't let go. A natural presentation for all fishing conditions. Ideal for fishing all your favorite lakes, rivers, and streams. A BEST SELLER for almost 20 years. Because they work. At Berkley® our passion is to help you Catch More Fish. Bonus packs available.
Yamamoto Kreature
$9.49
4" long, slightly heavier than a 5" Senko. It can be cast weightless for a very slow descent or just raise your rod tip and buzz it back across the surface. Its performance when Texas rigged for flipping or Carolina rigged for that bottom hugging fish is outstanding. The forward arms swim during the fall and when it comes to rest on the bottom the slightest movement will cause the rear paddles to spring forward and back.
Heddon Zara Puppy
$7.59
Seasoned Zara Spook anglers can now enjoy the action of "walking the puppy.". (Measures 3" in length, weighs 1/4 oz)
LiveTarget Frog Walking Bait
$12.99
It's a frog bait, but it fits into the hard lure topwater walking bait. Instead of walking the dog, now you're walking the frog.
LiveTarget Sunfish Crankbait
$12.99
Designed to mimic an isolated bluegill frantically fleeing from a predator. Precision tooling provides unrivalled detail in the body and is finished with a cutting edge multi-layered paint process.
Berkley Gulp!® Mud Minnow/Croaker
$7.69
Mimics popular coastal live baitfish. Ideal for all rigging options. Rapid scent dispersion attracts fish from greater range.
Berkley Gulp!® Shrimp
$7.69
Looks, feels and smells like live shrimp. Rig and fish using any technique appropriate for live shrimp. Extremely durable and long lasting. Bonus packs available.
Missile Baits MBDB45B-BRF D Bomb
$12.99
Missile Baits MBDB45B-BRF D Bomb Creature Bait, 4.5", Bruiser Flash, 25 per Bag
Yo-Zuri 3DB Prop
$12.49
Top Water "Commotion" Action. Polycarbonate Prop for Lifelong use and unique sound. Large airplane blades to displace more water. Internal Cadence Rattle & Noise BB's. Injured "Red Eye", Gamefish key in on distressed baitfish. Patented Wave-Motions Ribs for more vibration. Internal 3D Prism, Patent Pending. Round bend black nickel treble hooks.
Joes Short Striker (Premium Elite)
$4.59
Perfect for trout, bass, panfish and steelhead. Forget about split shot with our new premium series Short Strikers! Trailing treble now attached with 30lb. Surflon? steel wire.
Dreamweaver 11
$18.49 - $20.99
Innovative design allows the Spin Doctor to roll properly and effectively at speeds from near zero to speeds upwards of 4 mph. This speed tolerance has revolutionized Great Lakes Salmon Trolling by allowing fisherman to integrate highly effective rotators into their spread of spoons and plugs. Long gone are the days of having to choose between an all Dodger Program or all Spoon Program. With the Spin Doctor, you can always include the effectiveness of a rotator in your spread. Charter Captains across the Great Lakes make sure that a Spin Doctor is deployed into their spread.
Booyah Moon Talker
$6.79
Moon Talker delivers with a #5 or #6 blk nickel Colorado blade. With proven color combinations, this series is a staple for the avid night fisherman. Night time spinnerbait.
Booyah Micro Pond Magic Spinnerbait
$3.29
Pond Magic is specialized in color and blade combinations which have been hand selected to match the forage base of smaller waters. Small in size by spinnerbait standards but certainly not short on features. Premium components and 60-strand ultra fine silicone skirts make these every bit the quality of our BOOYAH Blades. Ultralight spinnerbait.
Booyah Pond Magic Spinnerbait
$4.29 - $5.39
BOOYAH Pond Magic spinnerbaits are specialized in color and blade combinations hand selected to match the forage base of smaller waters. Small in size by spinnerbait standards but certainly not short on features, the premium components and 60-strand ultra fine silicone skirts make these every bit the quality of our BOOYAH Blades. Pick up a Pond Magic and you'll find out quickly that it's not a toy fishing lure, just a small, well-built spinnerbait.
Berkley Gulp!® Leech
$4.59 - $7.09
Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass.
Berkley Flicker Minnow Pro Flash Crankbait
$4.95
Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker.
Strike King Pro Model Extra Deep Series 5XD Crankbait
$8.39 - $10.49
An Xtra Deep diving version of the Series 5 with a unique curved bill and is balanced to cause a steep dive angle to enable this medium body bait to dive faster and deeper than other crankbaits this size. The bill design also enables the lure to track well when in contact with the bottom. The longer you can cast the deeper a crankbait can go and this lure casts far!
Hildebrandt Snagless Sally
$8.59 - $9.69
Made for taking bass around logs, snags or in the weeds. This bait will not get hung up. Made of stainless steel and brass with an overall plating for durability.
Yamamoto Flappin Hog
$8.79
A distinctive creature bait that is ideal for flipping and pitching, and makes use of many of the design characteristics found on Yamamoto's proven baits, but adds in some new elements as well. It is designed to easily punch through grass and wood, and can be rigged a number of different ways.
Berkley Gulp!® Swimming Mullet
$7.69
Ideal for all saltwater species. Swimming tail action irresistible to fish. Rapid scent dispersion attracts fish from greater range.
Zuker 6
$14.49
Down deep where it counts, the Zuker "broom" is a beautiful lure. It catches fish. The lure proved it's worth, many times over several seasons, so I'm now stocking them in good supply, and expanding the color selection. The ZG presents a different look and feel to a fish, there may be a different sonic characteristic as well. For some strange reason, this lure was among the most productive trolling lures for albacore tuna the past several seasons.
Zuker Tuna/Wahoo Series
$32.99
A straight running lure designed for high speed trolling (up to 15 knots for larger game fish).
Berkley Gulp!® Floating Trout Worm
$7.09
Replicates the trout-attracting features of small worms and other forage. Lively action provides a lifelike presentation. 2 1/2"
Missile Baits MJHB12-BMC Ike's Head
$4.99
Ike's Head Banger Jig 1/2oz Bamer Craw
HR Tackle 1543GS Painted
$7.09
HR Tackle 1543 GS Painted Stingsilver Jig, 1 1/2 oz, Green Pearl Silverside, 3X Strong Mustad Hook, Single Hook
HR Tackle 1543BS Painted
$7.09
HR Tackle 1543 BS Painted Stingsilver Jig, 1 1/2 oz, Blue Pearl Silverside, 3X Strong Mustad Hook, Single Hook
Snag Proof Original Frog
$7.89
It's legs "kick" with every retrieve. Fish can't tell it from a swimming frog. "Twitch" it across lily pads, or moss beds and get ready for action. The most natural feel frog lure ever made. Weedless and effective.
Yum Craw Chunk
$3.29 - $3.79
The claws on a crawfish are always moving. Likewise, the claws on the YUM Craw Chunk are oversized yet thin, with thicker, ribbed ends so they undulate with every movement of the rod or smallest breath of current. They're attached to a realistic, meaty body perfect for use as a jig trailer or for flippin' and pitchin' on a Texas rig.
LiveTarget BaitBall Yearling Lipless
$15.99
LIVETARGET Life-Like Lures take lure manufacturing to a new level of "Match the Hatch" realism. Featuring 3-D tooling and multi-layered paint to bring the lures alive. Available in the most popular forage bases to match what the fish are feeding on in your home waters in Fresh and Saltwater areas. Try one today!
Strike King Mini-King®
$3.19
Strike King Mini-King Spinnerbait is ideal for crappie, smallies and white bass. Available in a wide variety of colors, each Mini-King Spinnerbait is outfitted with a 2.1 size Tennessee diamond blade for maximum flash and vibration. Mini-King Spinnerbaits also feature durable diamond dust heads and seductive silicone skirts. Silver blades. 1/8 oz.
Aqua Dream Weedless Spoon
$7.69 - $8.79
Slow sinking willow design, superior finish, stainless steel hook, screw, wire and split ring make this the best damn spoon on the flats. These spoons are made in the USA from the finest materials. Do not confuse these with cheap imported copies.