Filter By:

  • Show More Brands
  • Show Fewer Brands

SW Plugs-Top Water

LiveTarget Pinfish Lipless Rattlebait
$12.99 - $14.99
The LIVETARGET® Pinfish is a must have for inshore and coastal anglers. When Pinfish roam the grass flats during their annual migrations, this lipless rattlebait is the lure of choice for hardcore anglers. Ladyfish, Tarpon, and Redfish find the tight wiggle and enticing rattle irresistible. Destined to become your go-to bait, the ultra-realistic 3-D profile and anatomical markings accurately replicate the unique appearance of the Pinfish. Saltwater predators love Pinfish and you will too after battling the fish of a lifetime with the LIVETARGET® Pinfish.
Rapala Skitter V
$13.49
This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap® body design combined with tail weighted balance allows the lure to cut quick with the snap of the rod, ending with a soft, long glide on slack line. Translucent Body. 3D Holographic Eyes. Quick Turning Walk-the-Dog. VMC Black Nickel Round Bend Hooks.
Williamson Jet Popper
$26.99 - $29.99
300 lb. built-in swivels allow perfect rotation and eliminate leverage. Deep cup face for extra loud "Popping" effect. Jet holes create a massive bubble trail. Unique design allows greater casting distance and stability on retrieve. Flash Foil inside sends attractor signals. Ultra-strong "Oval" split-ring. 6X VMC "Fish Fighter" hooks.
GOT-CHA ® 1200 & 1300 Mini Series
$6.29
This lure is excellent for bluefish, Spanish mackerel, trout, and other fish that feed on small bait fish. When fishing from piers and bridges, reel in using short, sharp jerks of the rod to produce a deadly swimming action. The Got-Cha® lure is also a favorite of boat fishermen jigging for trout and bluefish. Metal Body #6 Belly Hook 2/0 Stainless Single Tail Hook with Bucktail 1 3/4 Long.
GOT-CHA ® 1000 & 1100 Mini Series
$5.59
This lure is excellent for bluefish, Spanish mackerel, trout, and other fish that feed on small bait fish. When fishing from piers and bridges, reel in using short, sharp jerks of the rod to produce a deadly swimming action. The Got-Cha® lure is also a favorite of boat fishermen jigging for trout and bluefish. Metal Body 5/8 oz. #6 Tail Hook #6 Belly Hook 1 3/4 Long.
GOT-CHA ® 1500 Series
$6.69 - $8.19
The 1500 series is an excellent lure for stripers, off-shore jigging, or in inlets and areas with strong currents. 4X Strong hooks. Plastic Body 4 Long 2 oz. Treble hook models have a #1 tail hook available plain or with a bucktail.
Creek Chub Pin Popper
$18.99
Built with saltwater grade components and stout hard wood body. Ultra realistic large pupil eyes. Rugged heavy swivels. Sturdy triple split rings. 3X Saltwater grade hooks.
Bagley Rattlin' Finger Mullet
$11.49
Bagley introduces the Rattlin' Finger Mullet for 2015. Like it's balsa brother, this precisely engineered rattling plastic version allows for farther casts in windy conditions, tremendous sound emanation and enhanced durability that will stand up to those tough in-shore fighters. The Rattlin' Finger Mullet is available in two sizes (9 and 11) and in nine salty colors.
Atom Striper Swiper
$11.49 - $14.99
Easy to use poppers, with one plain treble hook and one bucktail treble. Solid foam construction with wire insert. Lead keel provides positive balance.
Rapala Saltwater Skitter Walk®
$13.49
Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Large internal rattles create a rhythmic side-to-side motion-and-sound combination that imitates swimming mullet or fleeing baitfish. The Saltwater Skitter Walks® are equipped with VMC® Perma Steel® Hooks and rugged, saltwater hardware.
Yo-Zuri Surface Cruiser
$22.99 - $24.99
The Surface Cruiser is a pencil-type lure. It works well when used in the "walk-the-dog" action for redfish, snook and speckled trout.
Yo-Zuri Bull Pop Lures
$24.99 - $36.99
The Yo-Zuri Bull Pop Lures are versatile popper lures that cover a variety of inshore and offshore fishing applications. These lures are ideal for surf casting for striped bass, Jack Crevall, or Roosterfish. The Bull Pop lures are also great for casting or breaking schools of Tuna or Dorado from the boat. The large cupped mouth creates extreme surface commotion that draws fish in from long distances.
Yo-Zuri 3D Popper
$16.49 - $18.49
Yo-Zuri is proud to announce the introduction of the new and improved 3D Popper. This compact topwater Popper features an extra wide mouth which causes a very large splash which draws fish in from long distances. Perfectly weighted for long distance casting, the 3D Popper is an ideal lure for surf fishing for Striped Bass, Bluefish, Jack Crevalle and Roosterfish or for casting to Tuna or Dorado from the boat. Yo-Zuri has upgraded the new 3D Popper with a durable ABS Resin body, through wire construction and 3X strong treble hooks to give it the durability to handle any trophy inshore or offshore fish. This bait comes in eight colors and two sizes to cover a variety of species and fishing conditions
Yo-Zuri Hydro Minnow LC Minnow
$12.49 - $14.99
The Yo-Zuri Hydro Minnow LC lure is a realistically designed minnow style lure. It's made to imitate a wide array of baitfish. It has a weight transfer system for long casts. The long cast of this lure allows you to stay far away from predatory fish to maintain your stealth while hunting them. It features a tight wiggling action that will bring the saltwater species predatory fish right to you. Ideal for hunting down inshore species along the coast and casting stripers from the beach.
LiveTarget Mullet Wakebait
$16.99 - $17.99
The ultimate inshore and near shore saltwater lure, the LIVETARGET® Mullet is the perfect mix of enticing action and incredible life-like detail for exciting coastal fishing. Use the Mullet to target Sea Trout, Redfish, Snook, Flounder, and Striped Bass. The twitchbait darts and flashes just below the surface. There's a new Mullet in town and it's changing the game.
Halco Skim Stick
$22.99
The all new Skip Stick is a totally unique and innovative design concept for blue water anglers. A hybrid between stick bait and skittering popper, the Skip Stick imitates a long, narrow profiled baitfish fleeing on the surface from any hungry predators in the area. It is intended for casting and slow trolling situations and features Halco's new clear polymer technology with internal holographics and scales in some colours while other more traditional finishes are also available in the range. For the first time, Decoy 5/0 inline single hooks come as standard fare to make the handling active fish less of a risky proposition while giving superior hook setting and holding ability.
GOT-CHA The Original GOT-CHA® 100-200 Series
$4.49 - $5.69
This lure is excellent for bluefish, Spanish mackerel, trout, and other fish that feed on small bait fish. When fishing from piers and bridges, reel in using short, sharp jerks of the rod to produce a deadly swimming action. The Got-Cha® lure is also a favorite of boat fishermen jigging for trout and bluefish. Plastic Body 1 oz. #2 Tail Hook #4 Belly Hook 3 Long. "GH" = GOLD HOOKS, "RH" = RED HOOKS.
No Image
$13.49
The Halco C-Gar is a weighted stick bait, designed for use on the surface for species such as Australian Salmon, Tailor and Queenfish or alternatively sub surface for all tuna, mackerel and other predatory fish. The lure action is less splashy than a popper however the unique nose and weighting ensures long casting ability with enough surface action to entice a strike from the wary fish looking for an easy meal. Featuring heavy duty Mustad trebles and Halco's famously strong fish rings for the ultimate lure to hook connection, the C-Gar is built like all other Halco products, to catch fish day in, day out without fuss and bother.
GOT-CHA ® 600 series
$5.39
This lure is excellent for bluefish, Spanish mackerel, trout, and other fish that feed on small bait fish. When fishing from piers and bridges, reel in using short, sharp jerks of the rod to produce a deadly swimming action. The Got-Cha® lure is also a favorite of boat fishermen jigging for trout and bluefish. Chrome Metal Body 7/8 oz. #2 Tail Hook #4 Belly Hook 2 1/2 Long R Models have a Rattler Bucktail Models 2/0 Stainless Hook One per pack.
GOT-CHA ® 300 Series
$5.19 - $5.89
This lure is excellent for bluefish, Spanish mackerel, trout, and other fish that feed on small bait fish. When fishing from piers and bridges, reel in using short, sharp jerks of the rod to produce a deadly swimming action. The Got-Cha® lure is also a favorite of boat fishermen jigging for trout and bluefish. Chrome Metal Body 7/8 oz. #2 Tail Hook #4 Belly Hook 2 1/2 Long R Models have a Rattler Bucktail Models 2/0 Stainless Hook One per pack.
GOT-CHA ® 400 Series
$5.19 - $5.89
This lure is excellent for bluefish, Spanish mackerel, trout, and other fish that feed on small bait fish. When fishing from piers and bridges, reel in using short, sharp jerks of the rod to produce a deadly swimming action. The Got-Cha® lure is also a favorite of boat fishermen jigging for trout and bluefish. Chrome Metal Body 7/8 oz. #2 Tail Hook #4 Belly Hook 2 1/2 Long R Models have a Rattler Bucktail Models 2/0 Stainless Hook One per pack.
Yo-Zuri Hydro Pencil
$16.49
The sleek, aqua dynamic design of the Hydro Pencil delivers a stunningly lifelike slip-sliding and darting action with every twitch of the rod. This strike-provoking action is complimented by the Pencil's brilliant scaled satin finish, etched lateral line, and realistic 3-D eyes, The Hydro Pencil boasts indestructible wired-through construction and is armed with heavy-duty scalpel-sharp treble hooks that penetrate deeply on contact.
Rapala Skitter Pop® Saltwater
$18.99
eefed up version of the freshwater model, the Saltwater Skitter Pop® features a cupped plastic lip that creates a unique loud popping splash. Constructed of balsa wood body and rigged with Perma Steel hooks and rugged saltwater rigging. Incredibly effective twitched or with walk-the-dog retrieve when fish are surface feeding. MC® Perma Steel® Mylar Tail Hook. Premium VMC® Perma Steel® Hooks.
Sea Striker Cedrus Epoxy Cedar Lures
$9.29 - $30.99
Cedrus lures feature a natural cedar body coated in a durable epoxy finish and VMC black nickel cutting point hooks. The floating lure can be fished on top water walking the dog giving a solid side to side motion while on top of the surface. The sinking model dives below the surface and works best when fished slowly with a twitch of the rod tip, pulling and pausing the lure through the water to imitate an injured bait fish. Available in
GOT-CHA ® Mylar Minnow Series
$6.19 - $6.49
This lure is excellent for bluefish, Spanish mackerel, trout, and other fish that feed on small bait fish. When fishing from piers and bridges, reel in using short, sharp jerks of the rod to produce a deadly swimming action. The Got-Cha® lure is also a favorite of boat fishermen jigging for trout and bluefish. Clear plastic body enhanced with mylar flash. 3 Long 1 oz. #2 Tail Hook #4 Belly Hook (SSPMT has stainless 2/0 pearl mylar single hook on tail).
GOT-CHA ® 100 Series w/Bucktail
$5.19 - $6.29
This lure is excellent for bluefish, Spanish mackerel, trout, and other fish that feed on small bait fish. When fishing from piers and bridges, reel in using short, sharp jerks of the rod to produce a deadly swimming action. The Got-Cha® lure is also a favorite of boat fishermen jigging for trout and bluefish. Plastic Body 1 oz. #4 Belly Hook 2/0 Stainless Bucktail Tail Hook. One per pack.
GOT-CHA ® 1600 & 1700 Series
$5.39
This lure is excellent for bluefish, Spanish mackerel, trout, and other fish that feed on small bait fish. When fishing from piers and bridges, reel in using short, sharp jerks of the rod to produce a deadly swimming action. The Got-Cha® lure is also a favorite of boat fishermen jigging for trout and bluefish. Slim Metal Body 7/8 oz. #4 Tail Hook #4 Belly Hook 2 5/8 Long. 1600 Series are silver body with silver hooks, 1700 Series are gold body with gold hooks.
GOT-CHA ® 1400 Heavy Head
$5.59
This lure is excellent for bluefish, Spanish mackerel, trout, and other fish that feed on small bait fish. When fishing from piers and bridges, reel in using short, sharp jerks of the rod to produce a deadly swimming action. The Got-Cha® lure is also a favorite of boat fishermen jigging for trout and bluefish. Plastic Body Heavy Head 1 1/4 oz. #2 Tail Hook #2 Belly Hook 3 3/8 Long.
GOT-CHA ® 500 Series
$5.19
This lure is excellent for bluefish, Spanish mackerel, trout, and other fish that feed on small bait fish. When fishing from piers and bridges, reel in using short, sharp jerks of the rod to produce a deadly swimming action. The Got-Cha® lure is also a favorite of boat fishermen jigging for trout and bluefish. Chrome Metal Body 7/8 oz. #2 Tail Hook #4 Belly Hook 2 1/2 Long R Models have a Rattler Bucktail Models 2/0 Stainless Hook One per pack.
GOT-CHA ® 3 Pack Lure Kits
$12.99 - $16.99
Each pack contains 3 assorted best sellers.
Page 1 of 3 Next page